Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Interests
Timeline
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SAKSHI JAISWAL

SAKSHI JAISWAL

Senior Manager-Catalog & Seller Onboarding at Blinkit
Gurgaon

Summary

Organized and dependable candidate with expertise in E-commerce Retail, successful at managing multiple priorities with a positive attitude. Have a strong track record of success in creating visually appealing product displays, managing discounts, offers, and updating prices to drive sales and enhance the customer experience on e-commerce sites. With a deep understanding of consumer behavior and ecommerce best practices, committed to ensuring that every aspect of an online operations is optimized for maximum efficiency and profitability. With strong communication and leadership skills, coupled with passion for innovation and attention to detail, will make a valuable asset to any organization looking to enhance its online retail operations and drive revenue growth.

Overview

7
7
years of professional experience
7
7
years of post-secondary education

Work History

Head of Department- Onsite Visual Merchandsing

Boddess.com | House of Beauty
Gurgaon
11.2021 - Current
  • Setup and lead Visual-onsite merchandising department for www.boddess.com
  • Co-owned metrics on CTR, conversions, abandon rate. Closely work with marketing, brand and design teams to run monthly/ weekly campaigns.
  • Lead merchandising and experiments on platform in order to improve conversions; tested various hypothesis through rigorous A/B testing.
  • Optimized site operations including uploading of discounts, prices offers, creatives and promotions.
  • Studied and implemented onsite merchandising best practices like Sorting and Product Recommendations.
  • Learned and adapted quickly to new technology and software applications including Magento.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Demonstrated creativity and resourcefulness through development of innovative solutions
  • Acted as team leader in group projects, delegating tasks and providing feedback

Senior Specialist

Xiaomi India Pvt Limited
Bangalore
12.2020 - 10.2021
  • Traffic Growth- Drove new ideas to improve traffic and sales on Mi.com as per business needs
  • App downloads increased 4X
  • Merch Refresh and Reporting- Maintained calendar for Merch refresh and on-site tracker to track and report performance
  • Did 11+ A/B tests to improve CTRs
  • Product Launches- Single handedly took care of all 20+ launches, Ideation and Execution of Pre-Heat page, Increasing of NMs and ensuring no price or specs reveal
  • Flagship Campaigns- Owned all end-to-end task for Flagship campaigns including Diwali with Mi, Mi Fan Festival and Mi Anniversary
  • Ensured Operational efficiency and smooth execution of all pages/activities for campaign by interacting with stakeholders within team and outside
  • Stakeholder Management- Seamless planning with internal teams and HQ for launches and various new features implementations
  • Drove change through quality-oriented strategies to help operations accomplish ambitious short- and long-term goals
  • Promoted new Mi.com Select programs to amplify sales.

Specialist

Campaign, Xiaomi India Pvt Limited
Bangalore
04.2019 - 12.2020
  • Product Launches- Managed 95+ product launches for smartphones, ecosystem and TVs
  • Was responsible for product pages with respect to content and design, pages go-live & QC
  • Daily app & website content- Drove new ideas and initiatives to improve BAU traffic and periodic QC to make sure app has no errors or issues
  • Followed all company policies and procedures to deliver quality work
  • Maintained knowledge of current sales and goals for each smartphones, TVs, laptops & ecosystem products, quality compliance and customer experiences.

Senior Associate Site Merchandiser

Amazon India
Bangalore
11.2017 - 11.2018
  • Successfully planned and launched 25 smartphones for Nokia, OnePlus, Redmi, Mi, Realme, Samsung, Lenovo, Motorola, Blackberry, Nubia, Honor and Huawei
  • Lead events with end-to-end responsibility of planning till execution for all brands
  • Designed & planned onsite marketing calendar & blocked internal properties for high visibility launches in mobiles
  • Oversaw daily operations to ensure high levels of productivity
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Worked effectively in fast-paced environments
  • Skilled at working independently and collaboratively in team environment

Associate Site Merchandiser

Amazon India
Bangalore
05.2017 - 11.2018
  • Planned and executed over 20 cross category events and launches for brands like Xiaomi, Nokia, Honor, Lenovo and OnePlus
  • Met goals of conversions and visibility while consistently delivering on time, resolved problems, improved operations and provided exceptional service
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Cultivated interpersonal skills by building positive relationships with others
  • Assisted with day-to-day operations, working efficiently and productively with all team members

Copywriter

Mobilise Inc
Bangalore
07.2016 - 03.2017
  • Wrote Fashion Content, 800 product descriptions, 30 banners, 10 SEO articles and blogs for Aditya Birla Fashion and Retail
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.

Education

Masters of Fashion Management - Marketing

National Institute of Fashion Technology (NIFT)
Bangalore
07.2014 - 05.2016

B.A. Hons: Mass Media And Mass Communication - Mass Media and Mass Communication

Indraprastha College For Women, Delhi University
07.2011 - 05.2014

Higher Secondary: PCM -

La Martiniere Girl's College
Lucknow
03.2009 - 05.2011

Skills

Site Operations

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Accomplishments

  • Resolved product issue through consumer testing.
  • Documented and resolved manual site operations which led to more efficiency and less mistakes.
  • Supervised team of 12 staff members.
  • Collaborated with team of 20 in the development of Category Tree Attribution.
  • Achieved more checkouts by introducing Sorting and Product Recommendations on the site.

Software

Magento

Photoshop

Lightroon

Interests

Photography

Cooking

Writing

Timeline

Head of Department- Onsite Visual Merchandsing

Boddess.com | House of Beauty
11.2021 - Current

Senior Specialist

Xiaomi India Pvt Limited
12.2020 - 10.2021

Specialist

Campaign, Xiaomi India Pvt Limited
04.2019 - 12.2020

Senior Associate Site Merchandiser

Amazon India
11.2017 - 11.2018

Associate Site Merchandiser

Amazon India
05.2017 - 11.2018

Copywriter

Mobilise Inc
07.2016 - 03.2017

Masters of Fashion Management - Marketing

National Institute of Fashion Technology (NIFT)
07.2014 - 05.2016

B.A. Hons: Mass Media And Mass Communication - Mass Media and Mass Communication

Indraprastha College For Women, Delhi University
07.2011 - 05.2014

Higher Secondary: PCM -

La Martiniere Girl's College
03.2009 - 05.2011
SAKSHI JAISWALSenior Manager-Catalog & Seller Onboarding at Blinkit