Sakshi Joshi
Market Insights Strategist
Gurgaon
Summary
Experienced Marketing and Insights Professional with over 14 years of expertise in leading projects and managing diverse, multicultural teams across global markets. Skilled in identifying mission-critical questions, leveraging data-driven tools, and crafting strategies to effectively reach target audiences and achieve impactful results. Demonstrated success in delivering actionable insights that drive business development and revenue growth.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Assistant Vice President - Market Intelligence
Benori
04.2019 - Current
- Business, Market & Consumer Insights Lead for 9 countries
- Single handedly drive insights function for Thailand, Vietnam, Indonesia, Malaysia, Japan, India, Bangladesh, Australia, New Zealand
- Continuous tracking of emerging category & market trends to identify new opportunities to play
- Analyze category & country market performance using both internal & external sales data, to provide strategic & actionable business recommendations
- Lead consumer insights projects to unlock consumer truths behind category growth
- Competitive market intelligence in packaging industry, ensuring organization remains highly competitive and agile in play
- Ensure customer centricity by driving Net Promoter Score (NPS) function for the cluster
- Part of global NPS team leading successful NPS relaunch – Managed to improve response rate by 20%, and NPS score by 12 points
- Part of integration team for foundational understanding of new businesses acquired – Scholle IPN and Evergreen Chilled
- Databases/Tools used: Nielsen Retail audit, Innova, Euromonitor, Mintel, Globaldata, Salesforce, PowerBI, Qlik sense
ASSOCIATE DIRECTOR
IPSOS INDIA
03.2021 - 04.2022
- Responsible for Business turnover of USD 350,000 – Overachieved business targets for the year by 30% in 7 months
- Deliver actionable cutting-edge insights that drive client growth
- Leading & training a team of five insights professionals
- Key accounts: Google, Nestle, Philips, Daikin, Amway, Michelin, Hyundai, Kia Motors, Pizza Hut, Tim Hortons
SENIOR RESEARCH MANAGER
NIELSEN VIETNAM
04.2018 - 10.2020
- Drive revenue & business growth by developing new client accounts, as well as client engagement with current accounts
- Stand in Qualitative lead for over a year - independently led teams of managers & executives
- Successful rollout & integration of various digital qualitative tools
- Responsible for Business turnover of USD 200,000
- Key accounts: Coca-Cola, CP Foods, Bel Group, Lotte, AEON, Lion, Google, Tiki, Phillip Morris, DKSH, Carlsberg, Sony, Daimler, Toyota, Honda, Hyundai, Bridgestone, Prudential
SENIOR RESEARCH MANAGER
IPSOS INDIA
01.2016 - 04.2018
- Scope, manage and execute complex research by implementing the entire research process
- Manage a team of three research professionals
- Responsible for business turnover of USD 200,000
- Key accounts: Coca-Cola, Amazon, Aviva, AkzoNobel, Godfrey Phillips India, ITC, NIIT
MANAGER, INSIGHTS
KARVY INSIGHTS
06.2015 - 12.2015
- Deliver projects to successful completion in alignment with strategic and operational goals through planning, coordinating, and managing enterprise resources to achieve desired project outcomes
ASSOCIATE PROJECT DIRECTOR
KANTAR TNS
11.2012 - 06.2015
- Responsible for overall quality of projects while overseeing design, costs, project management, analysis, reporting
RESEARCH EXECUTIVE
IPSOS INDIA
05.2011 - 11.2012
- Plan, coordinate, administer various market research projects while monitoring and controlling scope and progress to ensure project quality
Education
MBA - Marketing, International Business
Institute of Marketing & Management
01.2011 - 12.2011
BSc. - Applied Information Technology
Sikkim Manipal University
01.2008 - 12.2008
Skills
- Market Entry Strategy
- New Product Development (NPD)
- Market Intelligence
- Market Sizing
- Segmentation
- Positioning
Professionalbio
Experienced Marketing and Insights Professional with over 14 years of expertise in leading projects and managing diverse, multicultural teams across global markets. Skilled in identifying mission-critical questions, leveraging data-driven tools, and crafting strategies to effectively reach target audiences and achieve impactful results. Demonstrated success in delivering actionable insights that drive business development and revenue growth.
Timeline
ASSOCIATE DIRECTOR
IPSOS INDIA
03.2021 - 04.2022
Assistant Vice President - Market Intelligence
Benori
04.2019 - Current
SENIOR RESEARCH MANAGER
NIELSEN VIETNAM
04.2018 - 10.2020
SENIOR RESEARCH MANAGER
IPSOS INDIA
01.2016 - 04.2018
MANAGER, INSIGHTS
KARVY INSIGHTS
06.2015 - 12.2015
ASSOCIATE PROJECT DIRECTOR
KANTAR TNS
11.2012 - 06.2015
RESEARCH EXECUTIVE
IPSOS INDIA
05.2011 - 11.2012
MBA - Marketing, International Business
Institute of Marketing & Management
01.2011 - 12.2011
BSc. - Applied Information Technology
Sikkim Manipal University
01.2008 - 12.2008
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