Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Sakshi Raheja

New Delhi,DL

Summary

Excellent analytical, communication, and leadership skills with a passion for driving innovation and business growth. Results-oriented professional with a strong background as an Assistant Manager in content and a proven ability to deliver high-quality projects. Seeking to leverage my experience in content management, team collaboration, and market research to transition into a Product Manager role. Skilled in identifying customer needs, defining product strategies, and driving product development to deliver exceptional user experiences.

Overview

7
7
years of professional experience

Work History

Assistant Manager - Content

Analytics Vidhya
01.2021 - Current
  • Orchestrated sprint planning sessions with cross-functional teams, ensuring alignment with overarching product strategies and business objectives.
  • Led feature development initiatives, providing a structured framework for iterative product enhancements.
  • Drove product wireframing and design processes, collaborating closely with design and engineering teams to ensure seamless UI/UX optimization.
  • Applied analytical skills and data-driven decisions to refine the blog's user interface, enhancing overall user experience and satisfaction.
  • Formulated and executed an action plan to engage authors on the platform, resulting in a significant boost from 600K+ to 3.5M+ monthly blog visitors.
  • Implemented funnel optimization techniques to enhance user engagement and retention, maximizing the impact of content offerings.
  • Conducted A/B testing for the editor platform, utilizing data-driven insights to iterate and improve features and functionalities.
  • Leveraged analytical skills to analyze test results and make informed decisions for continuous enhancement of the platform.
  • Successfully executed 30 social media campaigns, achieving a 40% increase in user acquisition and registrations for the Data Science Blogathon.
  • Applied a forward-thinking approach, ensuring the platform remained aligned with emerging industry trends and user expectations.

Freelance Editor & Project Manager

Various Companies
01.2020 - 01.2021
  • Orchestrated the complete lifecycle of K-5 English readers and term series, overseeing ideation, design, layout development, and execution.
  • Translated nuanced customer insights into precise, actionable product requirements, fostering seamless collaboration with design, editors and marketing teams.
  • Employed agile methodology in managing stakeholder expectations, ensuring a dynamic and responsive approach to evolving project requirements.
  • Facilitated transparent communication channels among cross-functional teams, promoting synergy in the execution of content projects.
  • Demonstrated editorial prowess by preparing, rewriting, and editing content pieces, enhancing readability, and maximizing overall impact.

Editor, ELT

QBS Learning
01.2018 - 01.2020
  • Conducted client meetings to gather intricate product requirements, leveraging excellent communication and collaboration skills to ensure a thorough understanding of client expectations.
  • Spearheaded seamless coordination with artists, writers, and designers to meticulously deliver error-free products to clients hailing from diverse global locations.
  • Innovated and crafted high-quality digital content, comprising animations, storyboards, and quizzes tailored for mobile apps and CDs across ELT, Social, and GK domains.
  • Independently managed the development of content for mindfulness books, catering to the unique needs of a Mexico-based client. Identified gaps and themes that could benefit from competitive input, enhancing the overall quality and relevance of the content.

Associate Editor, ELT

Ratna Sagar Pvt. Ltd.
01.2017 - 01.2018
  • Defined and meticulously owned key business metrics and Objectives and Key Results (OKRs) for the Offshoot brand, ensuring alignment with overarching business goals.
  • Conducted thorough research and trend analysis, curated innovative ideas, and developed captivating books spanning diverse themes such as travel, humor, science fiction, fairy tales, and graphic novels.
  • Crafted and executed a comprehensive brand building strategy for the Offshoot brand, focusing on strategic product marketing initiatives to enhance market presence.
  • Led the development and evolution of the product roadmap, aligning product strategies with business objectives and market trends.
  • Conceptualized and executed a highly successful brand awareness stall at the 'Grub Fest,' resulting in a remarkable 60% increase in sales for the quarter.
  • Strategically leveraged the event for potential lead generation, establishing the Offshoot brand as a prominent and memorable presence in the market.

Education

Executive MBA, Marketing -

S P Jain Global School of Management

Bachelors in English Literature -

SGTB Khalsa (North Campus), University of Delhi

Diploma in Creative Writing -

Sri Aurobindo Centre of Arts & Communications

Masters in English Literature -

Jamia Millia Islamia University

Skills

Product Strategy

Agile Methodology

Product Roadmap

Technical Writing

Stakeholder Management

Excellent Communication & Collaboration Skills

Timeline

Assistant Manager - Content

Analytics Vidhya
01.2021 - Current

Freelance Editor & Project Manager

Various Companies
01.2020 - 01.2021

Editor, ELT

QBS Learning
01.2018 - 01.2020

Associate Editor, ELT

Ratna Sagar Pvt. Ltd.
01.2017 - 01.2018

Executive MBA, Marketing -

S P Jain Global School of Management

Bachelors in English Literature -

SGTB Khalsa (North Campus), University of Delhi

Diploma in Creative Writing -

Sri Aurobindo Centre of Arts & Communications

Masters in English Literature -

Jamia Millia Islamia University

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