Results-driven Category Lead with 10+ years of experience in the beauty industry, specializing in color cosmetics. Proven track record of leading end-to-end product development, driving category growth, and delivering consumer-centric innovations
Overview
10
10
years of professional experience
Work History
Category Lead - Urban Color
Modicare Ltd
09.2024 - Current
To own, develop and grow the color cosmetics category by leading product development, brand strategy, market analysis and cross functional execution.
Category Strategy and Planning - Develop and implement category growth strategy aligned with brand goals. Identify white space opportunities and build roadmaps for product expansion.
Product Development & Innovation - Lead innovation pipeline: Concept ideation, formulation and packaging design.
Marketing and Brand building - Collaborate with marketing to build launch campaigns, storytelling and content strategy. Define product positioning and ensure consistency across all touch points.
Sales & Commercial Strategy - Collaborate with sales teams on pricing and promotions.
Cross functional leadership - Act as the key liaison between marketing, product development, supply chain and sales. Manage timelines, budget and go - to - market plans.
Manager NPD
Camp India Pvt. Ltd
Gurugram
07.2023 - 08.2024
Involved in building Indian celebrity-led haute-beauty brand.
Currently involved in Product and sustainable packaging development along with brand building activities like Brand Identity, Brand Positioning, Brand language and design with the marketing agency.
Manager NPD
Faces Cosmetics Pvt. Ltd
10.2018 - 06.2023
Experienced in Product commercialization and active performer in launching new products.
Successfully launched various cosmetics products covering all categories Eye, Lip, Face and Nail.
Strong Leadership, team-work and communication skills for liaison with cross functional teams (Sales/ Legal/ Regulatory/ Marketing/Supply chain) to achieve the project deliverables on time.
Hands on experience in Technology Transfer, Troubleshooting, Vendor Development and Management, Price Strategy and Negotiation and Third Party Manufacturer identification.
Experience in Artwork development.
Sound understanding and experience of Packaging Development across different product categories.
Sr. Executive NPD
Pigeon India Pvt. Ltd
Gurgaon
01.2017 - 09.2018
Formulation Development across categories Baby Care and Mother Care (Baby Soap, Baby Cream, Baby Diaper Rash Cream, Liquid Laundry Detergent, Toothpaste and Tooth gel).
Highly Integrated Project Management skills with strong commitment on Result delivery.
Experienced in Product commercialization and active performer in launching new products.
Successfully launched products like Liquid laundry detergent, Liquid Cleanser, Children Toothpaste, Baby Cream and Baby Diaper Rash Cream.
Research Associate
Godrej Consumer Products Ltd
Mumbai
06.2015 - 06.2016
Worked with hair care team.
Provided my support in handling marketing driven as well as non-marketing driven projects of the organization.
Handled stability study of the existing and new products with documentation of the same.
Dealt with day to day challenges in development of formulation: trouble shooting.
Having sound knowledge of analysis of various parameters essential for product stability.
Education
Masters of Pharmacy - Pharmaceutics
Rajiv Gandhi University of Health Sciences
Bengaluru, Karnataka
01.2015
Bachelors of Pharmacy -
Gautam Budh Technical University
Lucknow, Uttar Pradesh
01.2013
Indian School Certificate -
01.2009
Indian School Certificate Examination -
01.2007
Skills
Category Management
P&L ownership
Brand Strategy
Collaboration
Conflict Resolution
Problem Solving
Accomplishments
Employee with 'Owner's Mindset', Faces cosmetics, 01/01/21
Certificate of Appreciation, Pigeon India Private Limited, 2017-2018
4th Rank, Rajiv Gandhi University of Health Sciences, 2013-2015