Sakshi Sheth
Mumbai
Summary
Creative Social Media Executive with expertise in developing engaging content and executing social media strategies across platforms like Instagram, Facebook, and LinkedIn. Skilled in storytelling, visual content creation, and community management to drive brand visibility and audience growth. Proven ability to lead projects, collaborate with teams, and boost brand engagement through innovative, audience-focused campaigns.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Executive
Kicks and Crawls
Mumbai
02.2023 - Current
- Strategically developed and implemented organic social media campaigns, leading to a 25% increase in Instagram followers and a significant boost in engagement.
- Created eye-catching, brand-aligned content for Instagram, LinkedIn, and YouTube using Canva and advanced video editing tools.
- Cultivated partnerships with key industry influencers, expanding brand reach and enhancing visibility.
- Analyzed audience feedback to continually refine content strategies, delivering an improved user experience.
- Organized and maintained a monthly content calendar, ensuring a consistent, timely, and engaging social media presence.
- Actively engaged with the online community through meaningful interactions, fostering strong brand connections and loyalty.
Marketing Executive Intern
Green Chillies Motion Pictures
Mumbai
09.2022 - 02.2023
- Spearheaded updates and management of marketing campaigns across social media and website platforms, ensuring consistent brand messaging.
- Designed high-impact posters and visual content using Canva and Photoshop to elevate brand presence.
- Created and maintained the Electronic Programme Guide (EPG) for Green Chillies TV, enhancing accessibility on various OTT platforms.
- Curated and aggregated engaging content for the Green Chillies TV channel to captivate and retain audiences.
- Collaborated with brand sponsors for the Global Indian Film Festival, playing a key role in planning and executing a successful event with the team.
- Analyzed email campaign metrics, including click-through rates, using Mailchimp to measure engagement and optimize future outreach.
- Developed persuasive pitch decks and presentations that effectively communicated event value to sponsors and stakeholders.
Assistant Marketing Manager
Spheric
London
04.2022 - 08.2022
- Planned and supervised marketing operations, successfully contributing to revenue targets.
- Leveraged social media platforms (Twitter, Instagram, LinkedIn) to promote the company’s NFT project, boosting audience awareness and engagement.
- Designed and distributed targeted materials — including posters, surveys, and unique content — to capture and engage the right audience.
- Collaborated closely with management to develop effective marketing strategies and criteria to meet sales goals.
Marketing Intern
Noise Media
London
12.2021 - 03.2022
- Conducted in-depth competitor analysis to benchmark performance and identify areas for increased audience engagement.
- Developed and maintained content calendars, ensuring consistent, strategic posting across Instagram and facebook.
- Supported influencer marketing initiatives by researching and selecting relevant influencers for brand collaborations.
- Analyzed social media metrics, including reach, engagement, and growth, to provide actionable insights and optimize campaigns.
- Monitored industry trends and platform updates to recommend fresh content ideas, keeping the brand aligned with current digital trends.
Education
MSc - Digital Marketing
Royal Holloway,University of London
London09-2022
Bachelor of Science - Business Administration
Royal Holloway,University of London
London09-2021
Secondary Studies - ISC Commerce
Jasudben.M.L.School
Mumbai09-2017
Skills
- Passionate about brand building and innovative marketing strategies
- Excellent communication and organizational skills
- Strong analytical skills with experience in developing data-driven strategies
- Creative content creator with a keen eye for design and audience engagement
- Collaborative team player with demonstrated leadership abilities
- Proficient in social media management, influencer outreach, and content planning
Affiliations
Multi-faceted Social Media Executive with a knack for blending creativity, strategy, and collaboration to build vibrant online communities. From designing eye-catching content to leading dynamic campaigns, I balance the art of storytelling with the science of audience engagement. Passionate about staying ahead of trends, I'm always exploring fresh ways to bring brands to life, while juggling diverse roles with a touch of creativity and precision.
Languages
English
First Language
Certification
- Google Digital Unlocked Certification in Digital Marketing.
- Cultural Head, University Student Council – Led initiatives and organized events.
- Advanced Excel – Completed specialized training
- UNICEF (CACR) Certification – Gained insights on child rights, and advocacy
- Trinity College London Certification in Communication Skills – Developed strong verbal and written communication abilities
Timeline
Social Media Executive
Kicks and Crawls
02.2023 - Current
Marketing Executive Intern
Green Chillies Motion Pictures
09.2022 - 02.2023
Assistant Marketing Manager
Spheric
04.2022 - 08.2022
Marketing Intern
Noise Media
12.2021 - 03.2022
MSc - Digital Marketing
Royal Holloway,University of London
Bachelor of Science - Business Administration
Royal Holloway,University of London
Secondary Studies - ISC Commerce
Jasudben.M.L.School
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