SAKSHI SINGHAL

• Category Growth: Led the Lifestyle category at noon MENA delivering MoM growth of 2.7% top line including beauty, fashion, eyewear, health & sports categories
• Brand Campaign:Created brand partnerships owning creative conceptualization & cross channel execution giving 3X growth for the brands on platform
• ATL Campaign:Executed the largest ATL campaign for a portfolio of beauty and sports brands in the regions covering print, digital, influencer collaborations.

https://www.instagram.com/reel/DMFxAVBp7n0/?hl=en

• Offline Activations: Executed massive outreach campaign for beauty and fashion brands in UAE and KSA region covering innovative pop-ups, majlis concepts, shop in shop formats, events.
• Innovative Campaigns: launched the noon FLYBY activation - delivery rider digital box branding along with the product team and drew in revenue of $50K annually
• Growth Strategy: Led brand growth strategy for 200+ brands across lifestyle categories, opening new revenue streams spanning across digital, CRM and product teams
• Expansion: Expanded the brand launches on noon MENA platform across multiple GCC countries including UAE and KSA
• Growth & Brand Calendar: Built and owned the growth and brand launch calendars for customer and brand activations spanning across key seasonal events, brand launches, platform level spikes
• Marketing Budgets: Handled marketing and brand budgets of $500K annually, allocation across various initiatives ensuring maximum return on investments
• Drove bottom line improvement for lifestyle brands with 15% YoY user growth for category
• Content & Comms: Led the content and comms direction for owned categories across digital, print, offline,influencers, media and PR for both app and web for MENA region
• Events: Conducted the beauty launch events for the exclusive launch of brands in the region.
• Processes: Implemented performance tracking systems to monitor campaigns effectiveness
• User Experience: Led the process for improving user experience on the app for key categories introducing new features such as frequently bought together, video integrations on the pages to improve conversions
• Cross Functional Collaboration: Set up processes for cross functional collaborations across various functions including product, offline, design, sales teams
• Leadership: Led, mentored, and inspired a high-performing marketing growth team of 10 individuals.

• Brand Campaigns: Led the launch of Brand - Hearty(Kibble product) for HUFT - online and offline in 85+ stores -https://www.instagram.com/p/C8o3QjyN1eP/
• Led ATL campaigns for the brand across Mumbai, Bangalore, Delhi NCR, Gujarat, Chennai
• Retail Expansion: Led the launch & expansion of retail stores from 76 stores to 100+ stores in Pan India, Launched the first retail store in Singapore
• New formats + product innovations: Led the development & launch campaign for the brand - Dash Dog (lifestyle brand) and Food brand - Sara's Wholesome Food(fresh food brand) - https://www.instagram.com/p/C9PdQRpoFAi/
• Offline + In-store Events: Curated multiple in-store events to drive higher footfall to the stores, implemented offline BTL campaigns for multiple cities
• Big-formats: Conducted Dogathon'24 - the biggest fundraising event joined by 1000+ pet parents in 10 cities - https://www.instagram.com/p/DADC73kodDD/
• Performance: Led the customer growth by 11% MoM, revenue by 8.9%
• Creative & Content: Led a team of designers and content creators to curate brand content pieces, handle influencer and community partnerships and content creation
• Brand Management: Ensuring brand consistency across all channels and touchpoints.
• Innovative Campaigns: Led the ideation, development, and execution of innovative marketing campaigns.
• Customer Acquisition and Retention: Drive customer acquisition through effective digital marketing, and content strategies, led the growth of CRM platforms in revenue by 3.7% MoM
• Partnerships and Collaborations: Developed Strategic partnerships with Tata Hospitals, Mumbai; Lodha Real Estate Group; Zomato; One Plus; WeWork; Akasa Air; MMT etc.
• Media & PR: Handle the media interactions & PR for brand; seeking high level placements for the brand - digital + print
• Hands on experience with Odoo, PowerBI, Clevertap, Google Ads, Meta Ads
• Budgeting & Reporting: Handle the marketing budgeting, campaign analysis and reporting, agencies and partner handling
• Team Leadership: Led, mentored, and inspired a high-performing marketing team of 7 individuals.

• Responsible for creating a formidable brand portfolio and driving brand growth with consumer insights and trends.
• Designed the brand positioning owning the brand consumer interaction end to end and created compelling communication and content across all social channels -YouTube, Instagram, LinkedIn, Facebook
• Own the brand marketing and content strategy for the brand
• Maintain and own annual marketing budgets, regulation and reporting
• Handle the PR communications and Media Strategy for the brand.
• Handle the design strategy for the brand including social content and design, packaging, collaterals etc
• Responsible for performance campaigns - creating a growth plan, media buying, driving KPIs such as conversion, growth rate, CAC, ROAS.
• Handle the Influencer Marketing, Community Management, Content Creation
• Designed a solid consumer journey across various tocuhpoints which resulted in 47% growth in consumer acquisition
• Awarded with the Gold in Best Moment Marketing Campaign for the brand in E4M Wellness and Marketing Excellence Awards 2023.
• Hands on experience with tools - Moengage, GA, Ads Manager

• Handling & owning the brand marketing and content strategy - monthly and annual plans for the private label D2C brands of MensXP
• Ecommerce channel development, pricing strategy, identifying business opportunities for brand growth across platforms
• Handle the talent management for the brand – influencer activations and celebrity endorsements
• Planning branding initiative, ATL and BTL activations for the brand
• Conceptualized and Launched the first In-mall brand Kiosk and retail store for MensXP private label brands
• Looks after the design strategy and branding exercises for the brand including the packaging design, website designs and layouts, performance ads and offline channels

• Responsible for developing, implementing and executing strategic marketing plans for the brand
• Setting up the Ecommerce platform for the brand – design strategy, layouts, impressions, click rate, LTV etc
• Successfully Launched the International Brow Brand - Anastasia Beverly Hills exclusively in India – online first brand followed by setting up the first ever exclusive store of the brand in DLF mall of India - Noida
• Oversee all social media content & design, calculate ROI from social media campaigns, digital activations and plan for growth

• End-to-end planning, execution, delivery of marketing campaigns for brands across sectors
• Managing the ATL and the BTL presence for the brands across sectors
• Helping brands grow their market presence and overall business by adopting custom made marketing solutions for the brands

• Developing long-term relationships with strategic customers, developing a special offer for such clients with a differential advantage over the offers of competitors
• Designing customized marketing campaigns for brands across sectors

• Identified cognitive use cases, which could be automated for various banking clients using OMAHA platform.
• Incident management, identifying root cause, following up with POCs to get the issue resolved, making sure that all SLAs are met.