Summary
Overview
Work History
Education
Skills
Accomplishments
Projects
Hobbies and Interests
Positions Of Responsibility
Timeline
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Sakshi Soni

Sakshi Soni

Jaipur

Summary

Dynamic marketing professional with extensive experience at Paytm Money, excelling in digital marketing and growth strategies. Proven track record in driving successful campaigns and optimizing consumer funnels. Skilled in marketing analytics and team management, I thrive on delivering impactful results and fostering collaboration to exceed business objectives.

Overview

7
7
years of professional experience

Work History

Manager

Paytm Money
08.2021 - Current
  • Drip strategy for exposed audiences.
  • Monitor/Manager the end-to-end consumer lifecycle and funnel, identify new levers of growth, and apply them to the business.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Monthly planning with stakeholders to optimize toward the business targets.
  • Drive and execute growth and marketing campaigns for Paytm Money in terms of users, investors, and transactions.

Digital Marketing Manager

Leapus Technologies Pvt Ltd(Pyxispm)
Bangalore
04.2020 - 07.2021
  • Coordinated with the client and internal campaign management team on a day-to-day basis for all digital ad operations.
  • Acquired insight into online marketing trends and kept strategies up to date.
  • Conducted market research and analysis to evaluate trends, brand awareness, and competition ventures.
  • Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
  • Organized A and B testing experiments to optimize user experience on different platforms.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.

Senior Business Analyst

MerkleSokrati
Pune
09.2018 - 03.2020
  • Directed development and enhancement of digital channel strategies for clients.
  • Build and maintain the digital advertising budget, and track success metrics.
  • Understand and stay current on industry trends, the competitive landscape, and internal product development efforts.
  • Deployment of successful marketing campaigns with ownership right from ideation to implementation: Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of these marketing campaigns
  • Responsible for day-to-day digital ad operations of client accounts, requiring interaction with both internal and external stakeholders.
  • Understanding client goals, creating, and executing strategies to exceed these goals.
  • Spot new opportunities for account expansion and optimization.

Education

B.E. - Computer Science

Birla Institute of Technology
Mesra, Ranchi

Skills

  • Digital Marketing
  • Marketing Strategy
  • Marketing Analytics
  • Email marketing
  • Full Funnel Marketing
  • CleverTap Knowledge
  • Campaign management
  • Team management
  • Product marketing
  • Holistic Marketing Approach
  • Growth strategies

Accomplishments

    Extra Mile Achiever, Won performer of the quarter(JAS) award in the organization for outshooting the targets and increasing the business.

Projects

Best Treatment Identification for Disease, A project to help the medical science to find cure of diseases using classification on a database of Medical Journals and Reports using R language, and using Natural Language Processing to simplify the results. Hospital Network Design(Under AAI), Designed an optimal and reliable network system for hospital.

Hobbies and Interests

  • Dancing
  • Travelling

Positions Of Responsibility

  • Head Coordinator- Quizophilic, Coordinated the largest quiz competition in the Rajasthan The ENIGMA Quiz held in different cities of Rajasthan by the Quizzing Club Quizophilic.
  • Eride NGO-Media Coordinator, Worked for ERIDE an NGO which promotes education for all. Managed its social media profile and promoted it online.

Timeline

Manager

Paytm Money
08.2021 - Current

Digital Marketing Manager

Leapus Technologies Pvt Ltd(Pyxispm)
04.2020 - 07.2021

Senior Business Analyst

MerkleSokrati
09.2018 - 03.2020

B.E. - Computer Science

Birla Institute of Technology

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Sakshi Soni