SAKSHI TALWAR
Sr. Analyst
Delhi
Summary
Results-driven marketing professional with 8+ years of experience in orchestrating successful campaigns, optimizing digital communications, and fostering strategic partnerships in luxury travel and retail sectors. Seeking to leverage my expertise in stakeholder collaboration, process optimization, and innovative marketing strategies to drive impactful results in a dynamic organization, while contributing to the growth and enhancement of customer experiences.
Overview
8
8
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Sr. Analyst Marketing (Strategic Marketing Offers & Communications)
American Express Banking Corporation
06.2023 - Current
- Strategizing and Optimizing marketing campaigns for American Express Premium & Portfolio card members based in India, driving billings through targeted spend behavior stimulation.
- Planning and Executing comprehensive communications across multiple American Express assets, including emailers, social media, mobile app, and website.
- Leading Risk Assessment and managing operational risk events, while ensuring brand issues and crises are effectively addressed.
- Managing and Developing effective communications as a strategic counsel and leader for a multi-functional team.
- Overseeing Campaign Execution and evaluating post-completion performance, including successful campaigns such as Amazon Tokenization, MakeMyTrip Inactive, Tata Cliq Luxury, Ease My Trip, Apple, Etihad, ITC, Overseas (Project Sky), Ikea, Taj, BVLGRI, and Dream Set Go.
- Negotiating with Top Brands like Amazon, Flipkart, TataCliq, and others to launch tactical offers and drive card member engagement.
- Setting Up Processes for Marketing Offers and conducting internal audits to ensure compliance, regulatory adherence, and mitigation of operational risk events.
- Managing Extensive Project Mapping and securing internal approvals for new offers, coordinating with compliance and regulatory teams.
- Leading a Team of Marketers, focusing on internal and external stakeholder management, and collaborating with American Express Brand teams and external agencies for communication creatives.
- Directing Partner Briefings and managing agreements and terms for new product launches, event strategizing, and brand refreshes to enhance the premium card member experience.
- Achievements/Tasks
Sr. Analyst Marketing (Strategic Partnerships & Alliances)
American Express Banking Corporation
05.2022 - 06.2023
- Executed Strategic Analysis across the India market to identify revenue-generating opportunities, shaping pricing and marketing strategies to maximize growth.
- Partnered with Top Luxury Brands in hospitality, retail, salons, clubs, and home décor to derive billings and create effective offers for all American Express card products, including corporate cards.
- Curated Stimulating Offers with premium brands, optimizing the performance of ongoing offers through in-depth analysis of effectiveness, key process indicators, and communication efficiency.
- Managed Change and Enhanced Customer Experience by collaborating with product, marketing, operations, and servicing teams, ensuring 100% compliance with policies and legislation.
- Drafted and Negotiated Agreements, handled rigorous marketing research and brand building, and planned and executed marketing budgets in line with the India COCM, delivering impactful results across strategic partnerships.
- Achievements/Tasks
Sr. Lead Analyst Finance
American Express India Pvt Ltd
02.2022 - 05.2022
- Conducted Account Reviews and Analyses by preparing monthly reconciliations and clearing accounts in line with established deadlines and procedures.
- Maintained Communication with US Stakeholders, ensuring timely updates on partner contracts and profit-sharing rates with entities such as Morgan Stanley, Marriott, Hilton, Delta, Goldman Sachs, and Charles Schwab.
- Monitored Partner Contracts and One-Pagers every quarter, reporting any significant changes and managing miscellaneous reclassifications, adjustments, and write-offs.
- Prepared Monthly Estimates and Complex Accruals, including actual expense recognition and invoice creation, and performed month-end close processes to ensure accurate financial records.
- Managed Amortization of Contractual Payments to multiple co-brand partners in the US market, conducted monthly expense variance analysis, and reviewed trends with senior leadership.
- Achievements/Tasks
Marketing Operations Analyst
American Express India Pvt Ltd
06.2019 - 02.2021
- Managed Membership Reward Points across all American Express products, including maintaining extensive stock files using VLOOKUP and preparing pivot presentations for monthly stock analysis.
- Prepared and Deployed Bulk Emails for various benefits, handled escalation management with strict deadlines, and successfully automated the Taj project, training teams on the new process.
- Maintained Vendor Relationships with key partners such as SpiceJet, Book My Show, Flipkart, Amazon, Taj Hotels & Resorts, and other merchants.
- Conducted Internal Audits with quality daily reporting and developed innovative strategies to enhance operational efficiency and effectiveness.
- Utilized Analytics and Data to provide insights for marketing operations, collaborated with cross-functional teams to ensure smooth operations, and analyzed customer feedback to refine marketing strategies and tactics.
- Achievements/Tasks
Marketing Analyst
Manpower Group
11.2017 - 06.2019
- Oversaw Financial Management of the TAJ partnership, handling reconciliation and end-to-end payment processes for over 150 TAJ properties across India.
- Coordinated with Partners and Internal Teams via calls and emails to ensure timely fulfillment of requests, and resolved all leadership escalations for TAJ across American Express products.
- Onboarded 50 Partners as part of the Global Dining Collection campaign for Platinum Charge and Centurion Card members, supporting key campaigns and product refreshes.
- Digitized TAJ Vouchers by transitioning from physical to electronic issuance, managing the entire process including issuance, validation, evaluation, and redemption.
- Handled Monthly Audits and Training by preparing post-redemption reports for payment purposes, and facilitated the migration of TAJ processes from the India Product team to the Customer Fulfillment Network (CFN).
- Achievements/Tasks
Education
Masters In Business Administration -
Bharati Vidyapeeth University
PuneBachelor's In Commerce - undefined
Sri Guru Gobind Singh College Of Commerce, Delhi University
DelhiSkills
Strategic marketing planning
Certification
Content Marketing Foundations – LinkedIn, Issued Jul 2022
PROFILE SNAPSHOT
- Seasoned Marketing Professional with extensive experience in driving strategic partnerships, managing luxury travel and retail operations and executing high-impact marketing initiatives for American Express. Proven success in collaborating with executive stakeholders to align business strategies and implement process improvements that enhance customer experience and operational efficiency.
- Expert in Offer & Benefit Communications for the India market, currently overseeing digital asset placement and leading campaigns that boost product engagement and revenue growth. Skilled in stakeholder management, decision-making, and delivering results in fast-paced, dynamic environments.
Timeline
Sr. Analyst Marketing (Strategic Marketing Offers & Communications)
American Express Banking Corporation
06.2023 - Current
Sr. Analyst Marketing (Strategic Partnerships & Alliances)
American Express Banking Corporation
05.2022 - 06.2023
Sr. Lead Analyst Finance
American Express India Pvt Ltd
02.2022 - 05.2022
Marketing Operations Analyst
American Express India Pvt Ltd
06.2019 - 02.2021
Marketing Analyst
Manpower Group
11.2017 - 06.2019
Bachelor's In Commerce - undefined
Sri Guru Gobind Singh College Of Commerce, Delhi University
Masters In Business Administration -
Bharati Vidyapeeth University