Over 13 years of diverse professional experience, including 8 years dedicated to motherhood. Proficient in crafting successful marketing strategies, community engagement,brand development and awareness. Expertise in marketing(influencer), content creation, and event execution. Committed to driving brand growth and seeking new opportunities.
Ella Foods- Group company of Bharat Biotech. The company is into FMCG products like pickles,spices etc.
-Heading content strategy for social media including instagram,facebook and Linkedin.
-Reworked and launched website,website Ads,strategy & performance marketing.
-Also restarted Amazon for the brand working with an agency on SEO,A+ content and promotions.
-Stall designs and execution along with presentation at Trade shows in the US,Dubai, UAE,Thailand and India.
-Collateral designs and strategy for smaller coffee shops, stores and offline areas.
-Merchandising and packaging design
-Overall brand awareness and strategy
Community Building: Initiated community management, cultivating relationships with 1000+ mothers across India, fostering brand loyalty and advocacy.
Influencer Marketing: Grew mom influencer network from 5 to 5000+ and developed a revenue model, contributing 14% of website revenue via influencers.
Content Collaboration: Collaborated with content team to create organic content, merging influencer and mom expertise for social media and marketing.
Strategic Amplification: Strategically amplified Instagram content, enhancing brand visibility and implementing growth strategies for Brand to boost presence and impact.
Mega Events: Orchestrated high-profile events, including 'Yes Moms' launch with Anushka Sharma, attended by 150+ top influencers. Launched successful campaigns with her amplification, engaging 2500+ influencers.
Brand Expansion: Spearheaded Mille brand launch, collaborating with 70+ influencers, with Anushka Sharma and top health, fitness, and lifestyle influencers.
Collaborations: Successfully executed 3rd party collaborations with renowned brands, including Moms Co, Super Bottoms, Puma, Amazon, Juicy Chemistry, and more.
Offline Expansion: Contributed to offline expansion with store openings across India, especially in the South, expanding presence and reach.