Summary
Overview
Work History
Education
Timeline
Generic
Sakshi Sahi Agarwal

Sakshi Sahi Agarwal

Marketing And Brand Expert
Bangalore

Summary

Over 13 years of diverse professional experience, including 8 years dedicated to motherhood. Proficient in crafting successful marketing strategies, community engagement,brand development and awareness. Expertise in marketing(influencer), content creation, and event execution. Committed to driving brand growth and seeking new opportunities.

Overview

15
15
years of professional experience

Work History

Head of Brand & Strategy

Ella Foods
01.2024 - Current

Ella Foods- Group company of Bharat Biotech. The company is into FMCG products like pickles,spices etc.

-Heading content strategy for social media including instagram,facebook and Linkedin.

-Reworked and launched website,website Ads,strategy & performance marketing.

-Also restarted Amazon for the brand working with an agency on SEO,A+ content and promotions.

-Stall designs and execution along with presentation at Trade shows in the US,Dubai, UAE,Thailand and India.

-Collateral designs and strategy for smaller coffee shops, stores and offline areas.

-Merchandising and packaging design

-Overall brand awareness and strategy

Freelance Consulting

Miniroo, Funky Fish, Tipsy Tiger,Zalio
07.2018 - Current
  • Responsible for marketing and networking for the biggest KIDS pop-up event in the country.
  • Provide marketing and consulting for smaller brands and pop-ups in Bangalore. (Funky Fish) along with hosting networking events (recent one for Shivan and Naresh)
  • Services included social media management, content creation, influencer marketing, and brand awareness.

VP Marketing

Wholsum Foods, Slurrp Farm & Mille
06.2018 - 08.2023

Community Building: Initiated community management, cultivating relationships with 1000+ mothers across India, fostering brand loyalty and advocacy.

Influencer Marketing: Grew mom influencer network from 5 to 5000+ and developed a revenue model, contributing 14% of website revenue via influencers.

Content Collaboration: Collaborated with content team to create organic content, merging influencer and mom expertise for social media and marketing.

Strategic Amplification: Strategically amplified Instagram content, enhancing brand visibility and implementing growth strategies for Brand to boost presence and impact.

Mega Events: Orchestrated high-profile events, including 'Yes Moms' launch with Anushka Sharma, attended by 150+ top influencers. Launched successful campaigns with her amplification, engaging 2500+ influencers.

Brand Expansion: Spearheaded Mille brand launch, collaborating with 70+ influencers, with Anushka Sharma and top health, fitness, and lifestyle influencers.

Collaborations: Successfully executed 3rd party collaborations with renowned brands, including Moms Co, Super Bottoms, Puma, Amazon, Juicy Chemistry, and more.

Offline Expansion: Contributed to offline expansion with store openings across India, especially in the South, expanding presence and reach.


Co-founder

Jhapki
08.2020 - 01.2022
  • Co-founded a company to support artisans in Jaipur during COVID where we procured and converted block-printed materials into lounge wear
  • Developed and worked on brand awareness, worked on building website and managed social media along with influencer marketing.
  • Handed over the business to family members.

Co-Founder

Smitten
01.2012 - 01.2017
  • Established and managed a partnership in the women's footwear industry
  • Sourced products from South East Asia, organized trunk shows, and managed online marketing
  • Opened retail outlets and franchises in Bangalore and Hyderabad.

Marketing Executive

Materia
01.2011 - 01.2012
  • Contributed to setting up a luxury interior products retail store
  • Handled marketing, sales, product procurement, and vendor relationships.
  • Traveled across Europe to source products exclusive in India

Marketing Executive

Water Works
01.2010 - 01.2011
  • Managed sales and marketing of European bath products
  • Built a network with architects and interior designers and handled turnkey projects.

Education

MSc - Marketing

Manchester Business School (MBS)

Bachelor of Business Administration (BBA) -

MOP Vaishnav College For Women
Chennai

Sacred Heart Matriculation Higher Secondary School

Timeline

Head of Brand & Strategy

Ella Foods
01.2024 - Current

Co-founder

Jhapki
08.2020 - 01.2022

Freelance Consulting

Miniroo, Funky Fish, Tipsy Tiger,Zalio
07.2018 - Current

VP Marketing

Wholsum Foods, Slurrp Farm & Mille
06.2018 - 08.2023

Co-Founder

Smitten
01.2012 - 01.2017

Marketing Executive

Materia
01.2011 - 01.2012

Marketing Executive

Water Works
01.2010 - 01.2011

MSc - Marketing

Manchester Business School (MBS)

Bachelor of Business Administration (BBA) -

MOP Vaishnav College For Women

Sacred Heart Matriculation Higher Secondary School
Sakshi Sahi AgarwalMarketing And Brand Expert