Sakthi Shree
Chennai
Summary
Dynamic Digital Marketing Specialist with a proven track record, enhancing brand visibility and market penetration through expert deployment of multi-channel marketing and Google analytics. Known for creative problem-solving and robust market research, I significantly improved campaign performance. Skilled in CRM management and data analysis, I excel in strategizing innovative solutions to drive growth and customer engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
SVM Kia
Chennai
07.2024 - Current
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Trained junior marketing staff on digital marketing tools, techniques, and best practices.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Conducted detailed market research to identify trends and insights for campaign optimization.
- Worked with cross-functional teams to achieve goals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Utilized various software and tools to streamline processes and optimize performance.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Established core metrics for projects based upon client needs.
- Researched emerging trends in the industry and identified opportunities for growth.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Executed and managed banner, video and other non-text link ad campaigns.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Developed and implemented digital marketing strategies to increase brand awareness.
- Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
- Performed keyword research and analyzed SEO performance of webpages.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
Campaign Executive
Xerago
Chennai
06.2021 - 12.2021
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Utilized various software and tools to streamline processes and optimize performance.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Created a comprehensive communications plan to support the launch of new campaigns.
- Developed and used specific methodologies for collecting and analyzing marketing data.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Leveraged A and B testing techniques to optimize messaging for existing campaigns.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Created graphical illustrations to share market research insights.
Education
BBA - Business Administration And Management
SRM University
Chennai, Tamil Nadu05-2019
High School Diploma -
Anna Adarsh Mat. Hr.Sec. School
Chennai, India05-2016
Skills
- Performance evaluation
- Creative problem solving
- Google analytics setup
- CRM management
- Market research and analysis
- Pay-per-click advertising
- Multi-channel marketing
- Social media tools
- Chatbot marketing
- Data analysis
- Content Creation (Posts and videography)
Languages
Tamil
First Language
English
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
Hindi
Elementary (A2)
A2
Telugu
Beginner
A1
Malayalam
Beginner
A1
Affiliations
- Have run bake sales and owned a baking business.
- Have made commissioned artworks.
- interested and ardent hobby photographer and graphic designer.
Certification
- Professional pastry diploma certification from APCA Malaysia.
- Professional Diploma in Digital Marketing from Digital academy 360.
- Google skillshop certifications.
- Meta Ads certifications
- Ui Ux design certification
Tools
- Google Ads
- Google Analytics
- Meta Ads
- Canva
- Figma
- Linkedin ADs
- Microsoft Office
- Google Workspace
References
References available upon request.
Timeline
Digital Marketing Specialist
SVM Kia
07.2024 - Current
Campaign Executive
Xerago
06.2021 - 12.2021
BBA - Business Administration And Management
SRM University
High School Diploma -
Anna Adarsh Mat. Hr.Sec. School
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