Sakthimakesvari N
Digital Media Planner
Bengaluru,
Summary
Results-driven Media Planner with expertise in managing multi-crore budgets, data-driven campaigns, and client-focused strategies to boost brand visibility and ROI.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
Work History
Media Planner
The Media Ant
Bengaluru
01.2024 - Current
- Developed and executed data-driven media plans for clients across various sectors, resulting in a 20% improvement in campaign efficiency, a 16% boost in brand awareness, and a 35% increase in website traffic.
- Managed media budgets exceeding ₹8 Cr, ensuring efficient allocation and spending across all channels to maximize ROI
- Successfully generated revenue exceeding ₹20 crore through individual efforts
- Handled major brands such as L&T, Agilus, Crex and Giva driving successful media initiatives.
- Provided strategic plans for over 300 brands, ensuring alignment with client goals
- Secured new business opportunities by onboarding 25+ brands with prominent names such as Nova Dairies, Manitou, and Attero.
AD OPERATIONS CONSULTANT
DISNEY+HOTSTAR
Mumbai
08.2023 - 12.2023
- Managed end-to-end campaign operations and worked closely with cross-functional teams resulting in successful campaign delivery and optimization
- Created and deployed 500+ display and video promo ads for sports and general entertainment content on Shifu and Blaze servers
- Monitored and managed client deals on Voiro for match loadings
- Monitored live matches to track Ad deliveries and impressions, SSAI ads cohort deliveries, pasted live dumps to track deliveries, and red branded moment Astons and L-bands
Education
Masters - sports management
International Institute of Sports Management
06.2022 - 06.2024
BA - Journalism (Hons.), English, Psychology
Garden City University
06.2019 - 05.2022
Skills
- Digital Media Planning and Buying
- Client Relationship Management
- Media strategy development
Media Planning Tools:
- DV360
- Reach Planner
- SimilarWeb
- GWI
- Amazon DSP
Timeline
Media Planner
The Media Ant
01.2024 - Current
AD OPERATIONS CONSULTANT
DISNEY+HOTSTAR
08.2023 - 12.2023
Masters - sports management
International Institute of Sports Management
06.2022 - 06.2024
BA - Journalism (Hons.), English, Psychology
Garden City University
06.2019 - 05.2022
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