Salil K Singh
State Head
Hyderabad
Summary
Accomplished retail operations leader with extensive experience managing large-scale business operations across multiple regions and states. Proven track record in enhancing market share and operational efficiency through strategic planning and innovative solutions underscores a commitment to excellence. Expertise in store operations, team management, and profit and loss oversight is complemented by strong skills in data analytics and stakeholder engagement. Career highlights include expanding market presence through new store openings and achieving industry-leading standards while driving business growth via effective sales strategies, cost reduction initiatives, and comprehensive staff training programs.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
STATE HEAD
Reliance Retail
05.2025 - Current
- Contributing to the development and scale-up of Reliance Retail’s innovative youth fashion brand – Yousta, positioned for the Gen Z consumer base.
- Managing end-to-end business operations and profitability across Telangana, Madhya Pradesh, and Chhattisgarh with strong focus on P&L ownership and business sustainability.
- Demonstrating deep financial and P&L understanding to drive revenue growth, margin improvement, and cost optimization across stores.
- Formulated and executed expansion strategy to increase regional market share through strategic cluster planning and targeted retail footprint growth.
- Successfully launched 7 large-format stores within one year and built a ready funnel of 10 additional stores to be launched by the end of FY’25.
- Earned distinction for operating the flagship store with the highest SPSF (3000+) in the country — setting a national productivity benchmark.
- Opened the format’s first Franchise Store, achieving record SPSF and establishing a scalable and profitable partner-led retail model.
- Spearheaded Omni Business Integration with JioMart and AJIO, expanding brand accessibility, enhancing digital sales, and creating an integrated online–offline retail experience.
- Led statewide operations to optimize store performance, enhance customer satisfaction, and ensure operational discipline across all business functions.
- Developed and implemented inventory management strategies, improving stock availability, reducing ageing, and minimizing waste through system-driven controls.
- Directed cross-functional teams across Operations, VM, HR, and Supply Chain to deliver operational excellence, process adherence, and consistent brand execution.
- Analyzed market and consumer trends to refine product mix, pricing strategy, and local marketing initiatives for better customer connect and higher sell-thru.
STATE HEAD
RELIANCE RETAIL
07.2022 - 04.2024
- Led business operations across 46 stores in Telangana, driving top-line growth, profitability, and operational excellence across formats.
- Delivered +15% EBIDTA improvement through disciplined cost management, strong sales focus, and operational productivity initiatives.
- Achieved 1% overall cost saving in P&L via effective rental renegotiations, energy optimization, and expense control measures, strengthening regional profitability.
- Attained exceptional shrinkage control (0.20%), setting a benchmark in operational excellence through robust audit mechanisms, preventive control systems, and staff accountability programs.
- Formulated and implemented cost-efficient operational strategies, improving efficiency, reducing wastage, and optimizing resources across all stores.
- Demonstrated exceptional problem-solving and decision-making ability, swiftly resolving on-ground challenges to maintain business continuity.
- Partnered cross-functionally with merchandising, HR, finance, and marketing teams to achieve business objectives and elevate store performance.
- Ensured 100% compliance with organizational SOPs, visual merchandising standards, and audit protocols through systematic evaluations and governance reviews.
- Enhanced employee engagement and retention through motivation frameworks, performance-linked recognition, and continuous development programs.
- Monitored stock levels and health consistently, implementing corrective actions to ensure product availability and minimize aged inventory.
- Analyzed data and consumer insights to identify high-potential catchments and drive regional expansion strategy with measurable ROI outcomes.
- Conducted training workshops and review sessions to upskill staff, close capability gaps, and drive consistent CX and operational delivery.
- Organized business review meetings to align team priorities, track KPIs, and ensure synchronized execution of zone-level business goals.
ZONAL HEAD
LENSKART SOLUTIONS
10.2019 - 09.2021
- Managed retail operations across Telangana and Andhra Pradesh.
- Managed operations for 81 stores with a turnover exceeding ₹125 Cr, ensuring profitability and sustainable growth.
- Oversaw business across COCO, COFO, and FOFO verticals, driving consistent performance and operational excellence.
- Drove Omni Business initiatives integrating online, offline, and home visit channels, resulting in improved customer conversion and experience.
- Established and monitored Standard Operating Procedures (SOPs) to ensure compliance, efficiency, and uniform customer experience across stores.
- Led strategic planning, loss prevention, and sales optimization through data-backed insights and market intelligence.
- Conducted competitor evaluations to identify market trends, white spaces, and new growth opportunities.
- Facilitated performance review discussions with regional and store teams, aligning priorities with business objectives.
- Conceptualized and executed market expansion plans to strengthen brand presence and market share.
- Implemented corporate policies, guidelines, and operational frameworks across the state to ensure process discipline.
- Maintained cost-effectiveness and profitability through efficient budget and expense management.
- Focused on people development and retention, ensuring high engagement, capability building, and career progression.
- Enhanced process efficiency through continuous improvement and technology adoption across stores.
- Led regional sales and marketing strategies to drive customer acquisition, footfall conversion, and brand visibility.
HEAD OPERATIONS
KAIRA ASIA
08.2016 - 09.2019
- Led nationwide operations for a network of 100+ stores across COCO, FOFO, SIS, and wholesale formats — ensuring seamless alignment of business objectives, profitability, and brand experience.
- Steered the brand’s strategic transition from wholesale to retail, redefining Kaira’s business model and enabling a sustainable, consumer-centric growth pathway.
- Formulated and executed operational and retail strategies that strengthened brand positioning, enhanced profitability, and ensured consistency in store performance.
- Developed customer experience (CX) frameworks and cost-efficient store layouts, creating scalable formats that balanced brand aesthetics with operational efficiency.
- Expanded market presence through the successful opening of 60 new stores in three years, supported by rigorous location analysis, catchment planning, and ROI-based evaluation.
- Drove profitability improvement through disciplined P&L management, cost optimization, and productivity benchmarking across multiple business formats.
- Enhanced brand presentation and visual identity, ensuring design and aesthetics were synchronized with seasonal collections, creating a strong and consistent fashion statement.
- Built and led high-performance teams, overseeing talent acquisition, onboarding, capability building, and professional development to strengthen the organization’s execution capability.
- Implemented performance tracking and operational governance models, improving visibility, accountability, and decision-making across all regions.
- Collaborated closely with merchandising, marketing, and design teams to ensure strategic alignment between product, brand narrative, and consumer trends, reinforcing Kaira’s position as an aspirational women’s fashion label.
AREA MANAGER
TOMMY HILFIGER ARVIND FASHION
03.2013 - 07.2016
- Led daily business operations across Uttar Pradesh and Madhya Pradesh, ensuring excellence in sales delivery, brand standards, and store performance.
- Established structured daily objectives and review mechanisms, ensuring consistent execution and alignment across all stores.
- Strengthened franchise and investor relations, driving mutual growth, operational efficiency, and long-term brand partnerships — recognized as the best-performing SIS & franchise handling region.
- Expanded retail footprint by opening 12 new stores, strategically increasing regional market share and strengthening Tommy Hilfiger’s presence in high-potential cities.
- Maintained global visual merchandising standards and product presentation across stores to ensure consistency with brand identity.
- Managed assortment, replenishment, and stock turns effectively to optimize availability, reduce ageing, and maximize sell-thru performance.
- Conducted multiple campus recruitment drives to attract high-quality young talent, enhancing bench strength and improving overall hiring quality across the region.
- Improved conversion rates, basket size, and transaction value through data-driven interventions, team capability building, and local market insights.
- Maintained best-in-class attrition and shrinkage levels, setting a benchmark in operational discipline and employee retention.
- Conducted regular business performance reviews, enabling proactive corrective actions and driving consistent top-line and bottom-line growth.
STORE MANAGER
TATA WESTSIDE
08.2010 - 02.2013
RETAIL OPERATIONS MANAGER
SHOPPERS STOP
07.2007 - 07.2010
WH EXE - ASST. STORE MANAGER
PANTALOONS
09.2001 - 06.2007
Education
POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION - HR & MARKETING
Symbiosis
Pune, India 04.2001 - 01.2006
POST GRADUATION - Masters in Economics
Udai Pratap College
Varanasi, India 04.2001 - 01.2001
Skills
Store operational efficiency
Certification
Diploma in Computer Application
Personal Information
MAJOR MILESTONES
- Kaira - Brand revamping/taking wholesale to Retail/Shaping the brand image through Organized outlets/products sync with Season/Team upgradation through Training/Writing basic SOP for Offline Retail/market expansion from 64 Stores to 110 in 3 Years.
- Lenskart - Topline increase from an average 4.6 Cr to 10 Cr in 2 Years time/NPS (Cx Obsession) from 60% to 73%/Market penetration increase from 46 Stores to 81 Operational Stores.
- Reliance - Positive EBITDA delivery @+16%, Negotiating with landlords for the rental waiver support, increasing market Size by adding potential Stores (Added 20 Stores in 2 years of tenure).
Accomplishments
- Exposure of handling the business operations in different geographaies of the Country and excell in Expansion, 2X business growth, attrition control, Stakeholders Management etc.
Timeline
STATE HEAD
Reliance Retail
05.2025 - Current
STATE HEAD
RELIANCE RETAIL
07.2022 - 04.2024
ZONAL HEAD
LENSKART SOLUTIONS
10.2019 - 09.2021
HEAD OPERATIONS
KAIRA ASIA
08.2016 - 09.2019
AREA MANAGER
TOMMY HILFIGER ARVIND FASHION
03.2013 - 07.2016
STORE MANAGER
TATA WESTSIDE
08.2010 - 02.2013
RETAIL OPERATIONS MANAGER
SHOPPERS STOP
07.2007 - 07.2010
WH EXE - ASST. STORE MANAGER
PANTALOONS
09.2001 - 06.2007
POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION - HR & MARKETING
Symbiosis
04.2001 - 01.2006
POST GRADUATION - Masters in Economics
Udai Pratap College
04.2001 - 01.2001