SALIL SONI

Achievements

• Reduced operational costs for embedded finance payouts, invoicing & payments by 40% through a Partner Commercial Management Platform
• Improved NACH/Mandate Registration success rate by 12% to reach industry standards
• Launched a Zero Development ‘Security Management Platform’ via AI engineered code from Claude 3.0 ensuring compliance with RBI guidelines
• Defined a ‘One Customer One Mandate Platform’ to ensure seamless onboarding of existing customers for cross-sell products
• Launched an Automated Bank Recon tool to reconcile Bank Book & Bank Statement Transactions, removing manual errors & reducing operational costs by >30%

Roles & Responsibilities

• Collaborated with stakeholders to define product requirements, roadmap ensuring alignment with OKRs.
• Establish key performance indicators to measure success, adjusting strategies as needed to achieve desired OKRs.
• Advocated for customer experience improvements to drive wider e-mandate registration within fintech industry.
• Launch the ‘Partner Commercials Management Platform’ to automate B2B payments to EF Partners
• Presented a demonstration on AI engineered code to product team members
• Lead cross functional teams for Market Research to identify opportunities for product improvement and expansion
• Conducted operational Product Benchmarking & made Buy vs Build Recommendations

• Developed ZipCred app for a Business Loan under 30 mins with Instant Cash and BNPL features registering 5000 customers in first month
• Launched the Line of Credit product in Ziploan app Registered a 24% MoM growth & 70% Customer Retention Rate
• Facilitated seamless integration with 3rd Parties for VideoPD & VKyc
• Launched 4+ financial products in Ziploan CRM including Machine Loan, Cross-sell & Top-ups
• On-boarded co-lenders to maintain a co-lending ratio of > 95% Developed PRDs for functional, technical and UI/UX features