SALIM ANWAR
Kolkata,west bengal
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
8
8
years of professional experience
Work History
Creative Director
Anderson Technologies
10.2023 - Current
- Collaborating with creative, account management & marketing teams to evaluate, design & deliver communication funnels
- Developing strategic communication and marketing plans
- Monitoring industry trends to keep creative materials fresh and engaging
- Creating 200+ copies per month for various media, including social, print, video, and mobile
- Maintain strong editorial standards by editing and proofreading all creative outputs
- Mentoring and training junior designers to help enhance skills and capabilities
- Developing and maintaining productive relationships with key clients to ensure project alignment with their vision, leading to high satisfaction rates
- Balancing client expectations and results with the Client Servicing Team, overseeing a monthly revenue in excess of INR 2 Million
- Ensuring work is delivered within agreed timelines and quality benchmarks
- Responsible for ensuring all KPIs & SLAs are met on a weekly and monthly basis
Head of Communications
361 Degrees
05.2018 - 09.2023
- Led cross-functional teams in executing high-impact marketing campaigns, resulting in increased sales leads of more than 30% Y-o-Y
- Developed compelling content for various platforms, driving audience growth and engagement levels.
- Boosted brand visibility by developing and implementing comprehensive communication strategies.
- Created and managed social media campaigns to increase brand engagement.
- Directed preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored junior team members in best practices for effective communication strategies and tactics.
Copywriter
Williams Lea Tag
08.2021 - 02.2022
- Translated briefs into targeted marcom assets for global deployment
- Specialized in eDMs, Web Banners, Social Media Copies, Internal Corporate Communications
- Created messaging for defined personas and audiences, from C-level Executives and Data Center Managers, to OEM Manufacturers & Suppliers
- Knowledge of technical documentation using Marketo sales & automation platform
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output
- Customized brand message to reach and capture target audience interest and drive engagement
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns
- Selected high-quality photos and videos to complement written copy
- Edited and proofread colleagues' work to maintain high standard of accuracy and coherence in all published materials
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates
- Provided editorial guidance to facilitate delivery of top-quality content, especially with AP Style Guide
- Managed competing deadlines with efficiency
Senior Copywriter
Czarr Innovations
03.2017 - 04.2018
- Liaising with Client Servicing and Business Development teams to decipher briefs and create compelling communication aligned with brand guidelines
- Assisted in scriptwriting for promotional videos, resulting in engaging and informative visual content
- Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes.
- Collaborated with the design team to create visually appealing and effective ad campaigns.
- Mentored junior copywriters, improving their skills and contributing to a more productive work environment.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Played a key role in rebranding efforts, including updating company slogans and taglines to better reflect brand values.
- Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
- Implemented A/B testing of ad copy variations, leading to more effective advertising campaigns overall.
- Enhanced brand messaging by developing creative and engaging copy for various marketing materials
- Crafted content that delights, informs and persuades with clear Calls To Action for websites, web pages and blogs
Education
PGDAC -
EMDI Institute of Media & Communication
Post Graduate Diploma - Advertising & Communication
2011
Bachelor of Business Administration -
Madras University
2006
English Literature
Presidency College
2003
Skills
- Social Media Strategy
- Visual storytelling
- Strategic Thinking
- Communications strategies
- Team Development
- Staff recruitment
- Budget Adherence
- Concept Development
- Content Strategy
- Cross-Functional Collaboration
- Creative team leadership
- Attention to Detail
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)
Software
Google Suite
Microsoft Word, PowerPoint
Magento
Timeline
Creative Director
Anderson Technologies
10.2023 - Current
Copywriter
Williams Lea Tag
08.2021 - 02.2022
Head of Communications
361 Degrees
05.2018 - 09.2023
Senior Copywriter
Czarr Innovations
03.2017 - 04.2018
PGDAC -
EMDI Institute of Media & Communication
Post Graduate Diploma - Advertising & Communication
Bachelor of Business Administration -
Madras University
English Literature
Presidency College
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