Salini Sivankutty
Thiruvananthapuram
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager, Marketing & Strategic BD
ICloudHomes Pvt Ltd
01.2023 - Current
- Developed data-driven marketing initiatives, buyer personas, target audience, optimized vendor contracts, and established operational standards.
- Oversee creation of collateral materials, customer events, promotional strategies, ATL-BTL Activations and product commercialization plans.
- Managed budgets and P&L, leading strategic planning for business segments.
- Integrated new technologies to aid marketing efforts, and enhance leads and campaign effectiveness using data analytics.
- Oversaw 5 projects from concept through launch & ongoing sale.
- Established and managed overall business plan, operational standards, policies and procedures.
- Market segmentation, targeting etc
Manager - Marketing & Customer Success
Season Two Senior Living
01.2021 - 01.2023
- Responsible for Direct marketing and assist Group Manager in planning and executing all activities to promote Brand Value and increase Brand Visibility
- ATL-BTL Activations and OOH Activities, MICE Events, New Project Launches, Develop and manage Client Portfolios, Business Collaborations, CRGs, Competitor Analysis & Market Research, User Behaviour Study etc.
- Actively engage and plan promotional campaigns & activities with Digital Marketing Team to enhance Brand Presence and ensure Lead Quality
- Achieved 100% growth resulting in launch of 2 new locations. Newly launched center target of 75%occupancy achieved in teh 1st year of opening.
Logistics & Business Process Optimization
HLL Lifecare Ltd
08.2019 - 01.2021
- Performed root cause analysis, providing strategic recommendations for process automation and optimization. Applied change management principles to ensure smooth transitions during process modifications.
- Evaluated and optimized supply chain and business processes, identifying improvement areas and conducting risk assessments.(maintain regular PMEL activities)
- Implemented data-driven strategies to enhance decision-making, reduce costs, and increase profitability and efficiency.
- Improved customer satisfaction by optimizing service delivery processes through proactive communication and innovative problem-solving.
Client Relationship & Business Development Manager
Bizlize Solutions
04.2017 - 07.2019
- Requirement Assessment of Client & planning for customized solutions along with Project Manager
- Necessary Resource Allocation, Progress Monitoring & reports, Profitability analysis & take corrective action
- Market Study, Lead Generation, Client Handling (Hot/Cold), social media management, Market & Performance Surveys
Export Sales Executive
R.A.K. Ceramics P.S.C
10.2012 - 01.2016
- Manage new & existing customer accounts & deal with large scale government projects in GCC & Participate in International Exhibitions and Trade Shows
- Developed market development plan for Vitrified/ Slab range of products for defined regions - Kuwait, France, South America
- Achieved sales goals and service targets by cultivating and securing new customer relationships. Managed accounts to retain existing relationships and grow share of business by involving with exclusive distributorship & active local projects participation
- Managed revenue models, process flows, operations support and customer engagement strategies.
Accounts Assistant
Muthoot Finance Ltd
01.2011 - 04.2012
- Customer Account Handling, Verification, and processing of Loans
- Ensure Allied Product sales, cross sells & achieve branch targets
- General Branch Upkeep, SPOC for Corporate Office & coordinate brand promotional marketing activities
- Reply to Internal & External Audits & In-charge in the absence of Branch Manager.
Sales & Service Coordinator
Lappyz Systems Pvt Ltd
09.2008 - 12.2010
- Increased repeat business with exceptional relationship management, building trust and rapport with clients.
- Assisted in training new team members, ensuring they were well-equipped to contribute to the company''s success.
- Exceeded quarterly sales targets consistently by diligently tracking progress and adjusting tactics as needed.
- Managed a pipeline of prospective clients, prioritizing outreach efforts for maximum impact on revenue generation.
Education
B.E. in Industrial Engineering -
Indian Institution of Industrial Engineering
BBA -
Jaipur National University
Skills
- Advertising Campaigns
- Marketing Plan Development
- Branding
- Strategic Planning & Marketing
- Customer Segmentation
- ROI Analysis
- Performance metrics analysis
- Media Relations
- Partnership Development
- Talent Development
- Budget Oversight
- Corporate Communications
Accomplishments
- Major Cost Reduction achieved in exports shipments from 2020.
- Project on Sustainable Packaging & Optimization accepted by Government of Brazil for immediate implementation
- Other commendations from employer and clients of excellent performance.
Referencesavailable
True
Languages
English
Hindi
Malayalam
Urdu
Tamil
Passportexpiration
03/08/2024
Personal Information
- Passport Number: M0615490
- Date of Birth: 01/28/1987
- Driving License: UAE, India
Certification
- ISO 9001:2015 Internal Auditor
Writing, Reading, Zentangles
Journelling, Reading fiction and non fiction, zentangles and doodling
Timeline
Senior Manager, Marketing & Strategic BD
ICloudHomes Pvt Ltd
01.2023 - Current
Manager - Marketing & Customer Success
Season Two Senior Living
01.2021 - 01.2023
Logistics & Business Process Optimization
HLL Lifecare Ltd
08.2019 - 01.2021
Client Relationship & Business Development Manager
Bizlize Solutions
04.2017 - 07.2019
Export Sales Executive
R.A.K. Ceramics P.S.C
10.2012 - 01.2016
Accounts Assistant
Muthoot Finance Ltd
01.2011 - 04.2012
Sales & Service Coordinator
Lappyz Systems Pvt Ltd
09.2008 - 12.2010
B.E. in Industrial Engineering -
Indian Institution of Industrial Engineering
BBA -
Jaipur National University
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