Salman Afzal
AEM Marketing Specialist
Gurugram,Haryana
Summary
With almost 15 years of experience in digital marketing, I specialize in designing and executing data‑driven strategies that elevate brand visibility and drive meaningful customer engagement. My expertise spans CMS management, SEO, SEM, social media marketing, content strategy, and analytics—enabling me to deliver integrated marketing solutions that directly support business objectives.
Before joining Clifford Chance, I worked with Deloitte, KPMG, and Evalueserve, gaining extensive experience across global marketing ecosystems. My client portfolio includes Deloitte US, KPMG US, KPMG Global, Deutsche Bank, and I am now contributing to Clifford Chance’s digital marketing initiatives, focusing on performance optimization and strategic digital growth.
I’m passionate about leveraging digital channels and insights to deliver business impact and always open to connecting with professionals who share a vision for innovative marketing. Feel free to reach out to explore collaborations or discuss opportunities.
Overview
15
15
years of professional experience
10
10
Certifications
4
4
Languages
Work History
AEM Marketing Specialist, Senior Manager
Clifford Chance
Gurugram
06.2025 - Current
- Website & Digital Content Management: Coordinate updates and enhancements to the global cliffordchance.com website, working closely with global teams on profile updates, regional page revisions (e.g., Prague page), and urgent content corrections including images and digital assets.
- Cross‑Functional Global Collaboration: Partner with Business Development (London), Communications teams, IT‑DEL, WL Creative Studio, and the Global Virtual Assistant Team to deliver consistent, high‑quality digital experiences across multiple geographies.
- Content Quality Assurance: Oversee review and correction workflows for web assets, ensuring accuracy, visual quality, and brand compliance. Support urgent edits and escalations routed through shared email groups and distribution lists.
- Digital Operations & Workflow Support: Coordinate incoming requests for website updates, collaborate on content governance, and maintain smooth cross-team workflows aligned with brand and platform standards.
- Stakeholder Communication: Act as a point of contact between global web support teams and regional contributors, ensuring clarity on requirements, timelines, and execution across time zones.
- Compliance & Firmwide Engagement: Participate in mandatory training programmes, including POSH and organisation-wide initiatives to meet global compliance standards and maintain a safe and inclusive work environment.
Manager
Publicis Sapient
Gurugram
08.2023 - 05.2025
- Manage and support a UK-based asset management client in implementing digital marketing strategies.
- Lead content management initiatives to enhance online presence and engagement.
- Design and execute email marketing campaigns to effectively reach target audiences and drive lead generation.
- In a short span of 5 months from joining, I was able to onboard an existing content management client for Email marketing services.
- Visited the client's London office to discuss challenges, explore opportunities to expand the scope of work, and discuss potential applications of Generative AI.
- Concurrently, lead a short-term project for a US-based outdoor and sports client to improve their website's search functionality, ensuring users receive relevant results when using keywords.
- Collaborate with cross-functional teams, including Country marketing managers, content writers, product marketing, and technical teams, to ensure efficient execution of deliverables.
Senior Manager
Evalueserve.com
Gurugram
08.2018 - 08.2023
- Led digital marketing responsibilities for an asset management client's external website built on the Adesso Financial platform.
- Key responsibilities included content publishing and data management on the client's external website.
- Spearheaded the migration project from the Adesso Financial Platform to Adobe Experience Manager (AEM), successfully transitioning multiple sub-websites to AEM.
- Managed the listing of financial documents, such as thought leadership pieces, prospectuses, and factsheets, on platforms like Seismic to support the sales team in promoting these documents.
- Presented monthly and quarterly work updates to clients.
- Supervised a team of three, overseeing their performance management activities.
- Conducted training sessions for the team and clients on Adobe Experience Manager.
Team Leader
KPMG Global Services
Gurugram
05.2014 - 08.2018
- Led the migration from AEM 5.6 to 6.3, working closely with the testing team to ensure proper implementation of web parts and style sheets.
- Co-led the KPMG Global Services SP 2007 site migration to SP 2013, including training 20 interns.
- Supported the US member firm for their external websites (US KPMG.com, Advisory, and Institutes) in various capacities, including digital marketing, content management, platform migration, project management, and web analytics.
- Generated LinkedIn campaign reports using the LinkedIn Campaign Manager tool.
- Led the RPA project for the US team, identifying processes for automation using the UiPath tool.
- Provided monthly and weekly reports using tools like Google Analytics and YouTube Analytics.
- Trained the team on platforms and tools such as Microsoft Content Management System, SharePoint, and Adobe Experience Manager.
- Led a team of two, responsible for their onboarding, counseling, and helping them manage and achieve their year-end goals.
- Managed all performance management activities, including supervision, goal setting, ongoing performance communication, employee engagement, development, review, and mentoring.
- Conducted multiple interviews for open positions in the US team and during the KGS migration project.
- Explored new business opportunities internally and across other teams.
- Onboarded new members of the larger team.
- Reported progress and concerns to management stakeholders.
- Trained the KM team on Adobe Experience Manager, HTML, and HTML5.
- Ensured the quality of deliverables and provided feedback on quality scores.
Senior Analyst
Deloitte
Bengaluru
05.2011 - 08.2014
- Content Author responsible for managing intranet of Deloitte Canada using SharePoint 2003.
- First person to join the team and by the end of my career in Deloitte, led a team of 3.
- Received Applause award by the Partner of Deloitte Canada.
Education
MBA/PGDM -
Indus Business Academy
Bangalore01.2011
Bachelor of Science -
AMIRUDDULA ISLAMIA DEGREE COLLEGE
Lucknow01.2009
12th - English
Unity School
Lucknow01.2004
10th - English
A.B.K Union High School
Aligarh01.2002
Skills
Adobe Experience Manager (AEM)
Digital Content Management
Web Publishing & Governance
Cross‑Regional Stakeholder Coordination
Quality Assurance for Digital Assets
Communication & Collaboration
Attention to Detail
Process & Workflow Management
Attention to Detail
Process & Workflow Management
Certification
Six Sigma - Green Belt
Social links
https://www.linkedin.com/in/salman-afzal-86730316/
Timeline
AEM Marketing Specialist, Senior Manager
Clifford Chance
06.2025 - Current
Manager
Publicis Sapient
08.2023 - 05.2025
Senior Manager
Evalueserve.com
08.2018 - 08.2023
Team Leader
KPMG Global Services
05.2014 - 08.2018
Senior Analyst
Deloitte
05.2011 - 08.2014
MBA/PGDM -
Indus Business Academy
Bachelor of Science -
AMIRUDDULA ISLAMIA DEGREE COLLEGE
12th - English
Unity School
10th - English
A.B.K Union High School