Salonee Pareek
Communications and Branding Professional
Bengaluru
Summary
Dynamic communications manager with over 14 years of experience in impac9ul storytelling and brand strategy across diverse sectors, including technology, healthcare, and logistics. Specializing in internal communications, employee engagement, and digital marketing, I excel in developing and executing content strategies that enhance brand narratives and drive stakeholder alignment. Proven track record in leading cross-functional teams, managing PR initiatives, and maintaining global brand guidelines to ensure consistent messaging. Currently enhancing my expertise with a certification in Strategic Brand Management and Communications.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Program Manager, Communications
Intel India
5 2023 - Current
- Developed and executed internal communications strategy to enhance employee engagement and brand alignment
- Facilitated collaboration with various business unit leaders to effectively communicate the brand narrative
- Spearheaded the social media strategy for site and executive communications
- Ensured adherence to global brand guidelines within the communications framework
Content and Communications Manager
KnowledgeHut upGrad
11.2021 - 04.2023
- Orchestrated digital marketing strategy for enterprise business, driving a 30% increase in online lead generation and the development and deployment of the B2B brand narrative, messaging, and marketing collateral
- Collaborated with internal and external creative partners and agencies to ensure effective messaging for the target audience
- Supported PR strategy with insightful and well-researched content
Content Manager
Shadowfax Technologies Ltd
05.2021 - 10.2021
- Revamped the communications strategy to enhance employee engagement and improve organizational transparency.
- Implemented a new communications framework resulting in a 20% increase in employee feedback and a 15% rise in internal collaboration and employee engagement
- Planned and created internal and external communications material, including newsletters, press releases, and social media
- Coordinated events and initiatives to build thought leadership for the brand in the D2C logistics space
- Produced pitch decks and infographics to support B2B sales
Content and Communications Consultant
Freelance
04.2019 - 04.2021
- Executed a comprehensive overhaul of content, social media, and PR strategies for IPMC Ghana, resulting in increased brand visibility and engagement
- Provided strategic content and communications consulting for the creative agency 'Because', enhancing client messaging through tailored storytelling and brand alignment
- Authored bi-weekly culture features for India First online news outlet, driving audience engagement and fostering community dialogue
Corporate Communications Manager
Brinton Pharmaceuticals
08.2018 - 02.2019
- Led the branding, communications, and go-to- market strategy for an in-house OTC skincare brand
- Managed internal communications and stakeholder engagement
Corporate Communications Manager
Arvind Ltd
03.2017 - 06.2018
- Implemented and maintained comprehensive brand guidelines for both external and internal communications, ensuring consistency across all messaging platforms
- Led the development and execution of storytelling campaigns to effectively communicate a refreshed brand narrative, enhancing audience engagement and connection
- Partnered with business leaders to articulate and convey the Arvind brand's purpose and promise, fostering alignment and understanding throughout the organisation
- Oversaw relationships with local and national PR agencies, strengthening media outreach and securing positive coverage for the brand
Content Writer
Hi-tech Outsourcing Services
10.2015 - 03.2017
- Created engaging, SEO-friendly long-form articles and website content for Hi-tech’s BPO and Architecture verticals, improving online visibility and driving organic traffic
- Guided the research and production processes for two comprehensive market research initiatives, providing actionable insights that informed strategic decision-making
Associate Creative Director
Lucid Lane Designs LLP
05.2015 - 07.2015
Senior Creative Executive
Niksun Ad World
04.2014 - 11.2014
Education
Certification - Strategic Brand Management And Communication
Mudra Institute of Communications
Ahmedabad01-2025
Master of Arts - Mass Communication
Symbiosis International University
Pune, India12-2009
Bachelor of Arts - English Literature
Gujarat University
06-2006
Skills
Internal Communications
Timeline
Content and Communications Manager
KnowledgeHut upGrad
11.2021 - 04.2023
Content Manager
Shadowfax Technologies Ltd
05.2021 - 10.2021
Content and Communications Consultant
Freelance
04.2019 - 04.2021
Corporate Communications Manager
Brinton Pharmaceuticals
08.2018 - 02.2019
Corporate Communications Manager
Arvind Ltd
03.2017 - 06.2018
Content Writer
Hi-tech Outsourcing Services
10.2015 - 03.2017
Associate Creative Director
Lucid Lane Designs LLP
05.2015 - 07.2015
Senior Creative Executive
Niksun Ad World
04.2014 - 11.2014
Program Manager, Communications
Intel India
5 2023 - Current
Certification - Strategic Brand Management And Communication
Mudra Institute of Communications
Master of Arts - Mass Communication
Symbiosis International University
Bachelor of Arts - English Literature
Gujarat University
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