Saloni Arora
New Delhi
Summary
Results-driven journalist with over 6 years of experience covering international affairs, health, climate change, education, national issues, lifestyle and offbeat stories. Skilled at translating complex subjects into compelling, well-researched content for print and digital audiences. Strong background in editorial planning and workflow management within fast-paced newsroom environments.
Overview
7
7
years of professional experience
Work History
Assistant News Editor
StoryTailors
06.2022 - Current
- Edited over 30,000 news articles for clients, including Network18, Khaleej Times, and NDTV.
- Achieved 2.1 million views in one month on News18’s trending section through strategic content editing.
- Led a team of 20 writers, providing structured monthly feedback to enhance overall content quality.
- Onboarded and trained new editorial team members within 2–3 weeks to boost productivity.
- Managed editorial calendars and prioritized story pitches to align with client objectives.
- Executed multi-beat coverage across trending, tech, education, global affairs, entertainment, and lifestyle verticals.
- Contributed to editorial strategy discussions and long-term content planning initiatives.
Senior Content Writer/Shift-Incharge
Pinkvilla
06.2021 - 05.2023
- Earned Pinkvilla’s special award for driving 1M+ views through breaking entertainment coverage.
- Implemented SEO strategies to improve content visibility and search rankings.
- Produced engaging lifestyle features, entertainment coverage and K-content tailored to audience trends.
- Developed social media content for Instagram and X to increase engagement and reach.
News Producer
ANI
05.2019 - 06.2021
- Led a team of 10 multimedia producers to enhance content quality and efficiency.
- Produced broadcast stories for NDTV, WION, Zee News, and Reuters.
- Reported on politics, defence, international, health, and education beats to inform and engage audiences.
- Managed public relations stories for Indian Railways and Airports Authority of India, enhancing public perception and awareness.
Multimedia Intern
Down To Earth (DTE)
12.2018 - 01.2019
- Supported the reporting and production of a video feature on animal rights and rescue initiatives.
- Covered health, sustainability, and climate topics under editorial supervision.
- Contributed research and insights during daily newsroom meetings.
Education
Certificate - The Health Effects of Climate Change
HarvardX, Harvard TH Chan School of Public Health
05-2025
Masters - Multimedia Journalism
Indian Institute of Journalism & New Media
Bengaluru05-2018
Bachelor of Arts - Sociology
Sri Venkateswara College, Delhi University
New Delhi04-2015
Certificate - Graphic And Print Design
MAAC
New Delhi01-2015
Skills
- Editorial Management
- News Judgment & Prioritization
- Content Planning & Editorial Calendars
- In-Depth Reporting
- Fact-Checking & Verification
- Interviewing & Source Development
- Editorial Team Leadership
- SEO & Content Optimization
- Audience Growth & Engagement Strategy
- Long-Form & Feature Writing
Accomplishments
Promoted twice in three years at StoryTailors, advancing to Assistant News Editor.
Timeline
Assistant News Editor
StoryTailors
06.2022 - Current
Senior Content Writer/Shift-Incharge
Pinkvilla
06.2021 - 05.2023
News Producer
ANI
05.2019 - 06.2021
Multimedia Intern
Down To Earth (DTE)
12.2018 - 01.2019
Certificate - The Health Effects of Climate Change
HarvardX, Harvard TH Chan School of Public Health
Masters - Multimedia Journalism
Indian Institute of Journalism & New Media
Bachelor of Arts - Sociology
Sri Venkateswara College, Delhi University
Certificate - Graphic And Print Design
MAAC