SALONI GARG
Vadodara
Overview
6
6
years of professional experience
1
1
Certification
Work History
Management Trainee - Marketing
ICICI Prudential Asset Management Company Limited
Mumbai
04.2024 - Current
- Developed and executed engaging content strategies for AIF/PMS and ETFs, enhancing audience interaction and brand visibility
- Analyzed content formats, achieving an engagement rate (ER) of 4.1% for video posts, exceeding the industry benchmark of 1%-3%
- Successfully launched three ETF NFO campaigns, managing diverse content formats (static, carousel, video, reel), and achieving an overall ER of 3.3% for the first ETF contest that went live
- Increased user engagement through social media activities, driving 98% of new user traffic to the website in a span of three months
- Identified and partnered with finfluencers to promote key financial products, resulting in a cost-per-view (CPV) of 1.7, exceeding the industry benchmark of 4
- Managed end-to-end execution of influencer campaigns, achieving an engagement rate of 1.31%, surpassing the benchmark of 1% to 3%
- Contributed to a total increase of over 5,000 followers on Instagram and LinkedIn from May 24 to August 24
- Developing strategies to leverage a 1.23M YouTube subscriber base to drive conversions
- Creating short story format content tailored for Ultra High Net-Worth Individuals (U/HNIs) to foster engagement
- Designing a Twitter follower growth strategy to boost overall social media engagement
Brand Management (Live Project)
Mondelez International, Mumbai
Remote
08.2023 - 01.2024
- Orchestrated a comprehensive semiotic analysis study, aiming to reposition Perk as a primary mood enhancer for consumers aged 13-25, leveraging deep insights into cultural signs and youth behavioural patterns
- Deployed advanced digital ethnography techniques, analyzing social media trends, and interactions to garner unfiltered insights into the target demographic's preferences and aversions
- Conducted 20+ in depth interviews and triads to capture critical nuances concerning youth emotional triggers and mood upliftment indicators
Market Research
Gujarat Livelihood Promotion Company
Nizar
09.2023 - 09.2023
- Conducted four group discussions and over 15 interviews across four villages in Gujarat to gain insights into the challenges faced by Self Help Groups (SHGs), facilitating a deeper understanding of local needs
- Recommended strategies to strengthen market linkages and improve operational practices based on qualitative research findings, contributing to the empowerment of SHGs in the region
- Executed ethnographic research to analyze village dynamics, gathering insights on community sentiments regarding SHGs and consumer perspectives, which informed actionable recommendations for stakeholders
Social Media and Content Marketing (Live Project)
Stellar Kitchen
Ahmedabad
07.2023 - 08.2023
- Executed 7 Meta Ads campaign (Instagram) with the objective of increasing brand awareness & lead generation for Stellar Kitchen, an Interior Design Studio
- Conducted competitor & content analysis to understand the interior designing landscape and design effective campaigns
- Crafted engaging carousel posts and reels as a part of 4 week content calendar leading to 17 hot leads (30% increase) for kitchen interior requirements
- Achieved 2.03 Lakhs impressions & an average CPC of INR 3.25 in 14 days within a budget of INR 5k
Brand Partnerships Intern
Kulfi Collective
Mumbai
04.2023 - 06.2023
- Conducted secondary research to develop a comprehensive content strategy pitch for a leading online meat-selling company, enhancing brand positioning and outreach
- Ideated and contributed to advertising campaigns for various apps, including food delivery, fashion brands, and meat delivery services, ensuring alignment with market trends and audience preferences
- Coordinated project progress by following up with clients, providing timely updates, and ensuring alignment with their objectives
- Organized meetings with internal teams to streamline collaboration and enhance project execution
Content Writing and Reporting Intern
The Fact Flash
Vadodara
02.2021 - 04.2021
- Collected and verified daily news for anchoring scripts, ensuring accuracy and relevance by collating both local and national news stories.
- Conducted on-ground coverage of local events, capturing attendee interviews and firsthand accounts to enrich storytelling.
Content Writer Intern
The Morning Picker
Remote
07.2019 - 09.2019
- Published a series of articles focused on the Hollywood entertainment industry, covering topics such as film releases, celebrity news, and industry trends to engage a diverse readership
- Conducted comprehensive secondary research on various aspects of the Hollywood industry, including historical analysis, market trends, and audience reception, ensuring well-informed and insightful content
- Authored over 300 articles, showcasing strong writing proficiency, creativity, and the ability to distill complex topics into accessible and engaging narratives for the audience
Social Media Intern
Yes Foundation
Mumbai
04.2019 - 06.2019
- Curated and produced engaging video content featuring high-achieving students, enhancing the Educo website and social media platforms with inspiring stories and educational insights.
- Completed all aspects of video production, including scripting, shooting, and editing, resulting in three high-quality videos that effectively showcased student achievements and contributed to Educo's brand narrative.
- Developed and executed creative ideas to improve classroom teaching methodologies, fostering increased interaction and engagement among students and educators.
Education
PGDM-C - Marketing And Strategic Communication
MICA
Ahmedabad04-2024
B.J.M.C - Journalism And Mass Communication
The Maharaja Sayajirao University Of Baroda
Vadodara06-2021
Class XII -
New Era Senior Secondary School
Vadodara01.2018
Class X -
New Era Senior Secondary School
Vadodara01.2016
Skills
- Strategy Development
- Competitor Analysis
- Effective Communication
- Cost Negotiation
- Content Curation
- Time management abilities
- Social Media Management
- Calendar Management
Certification
- Google Ads Search Certification
- Creative Writing
Hobbies and Interests
Reading, Guitar
Accomplishments
Miscellaneous
Languages
English, Hindi
Volunteer Experience
Volunteer, Bookaroo Children's Literature Festival, Vadodara
Timeline
Management Trainee - Marketing
ICICI Prudential Asset Management Company Limited
04.2024 - Current
Market Research
Gujarat Livelihood Promotion Company
09.2023 - 09.2023
Brand Management (Live Project)
Mondelez International, Mumbai
08.2023 - 01.2024
Social Media and Content Marketing (Live Project)
Stellar Kitchen
07.2023 - 08.2023
Brand Partnerships Intern
Kulfi Collective
04.2023 - 06.2023
Content Writing and Reporting Intern
The Fact Flash
02.2021 - 04.2021
Content Writer Intern
The Morning Picker
07.2019 - 09.2019
Social Media Intern
Yes Foundation
04.2019 - 06.2019
PGDM-C - Marketing And Strategic Communication
MICA
B.J.M.C - Journalism And Mass Communication
The Maharaja Sayajirao University Of Baroda
Class XII -
New Era Senior Secondary School
Class X -
New Era Senior Secondary School
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