SALONI MITTAL
Summary
Results-driven marketing professional with 5+ years of experience in digital marketing, content strategy, and brand positioning across construction, B2B, political PR and IT industries. Gained international exposure with Saint-Gobain Construction Chemicals (UK), delivering integrated campaigns and managing digital transformation projects. Holds a Master's in Media & Communication from City, University of London, where I conducted research on social media polarization. Proven ability to achieve 100% lead growth, optimize marketing strategies, and deliver measurable business results in dynamic scenarios. Seeking an opportunity in a fast-paced, global environment to leverage cross-cultural expertise, data-driven insights, and collaborative leadership.
Overview
10
10
years of professional experience
Work History
Marketing Co-ordinator (Contract, UK)
Saint-Gobain Construction Chemicals (Chryso & GCP)
01.2024 - 01.2025
- Led integrated marketing campaigns for exhibitions and trade shows (e.g., Bridges 2024, Highways UK 2024), managing content deliverables and ensuring on-time execution
- Revamped technical data sheets using PIMCORE and supervised Showpad documentation, reducing content errors by 50%
Freelance Digital Marketer
Freelancer
01.2020 - 08.2021
Content Performance Specialist
MattesenKumar Pvt. Ltd.
06.2019 - 09.2019
Content Writer/ Marketer
Vivo Smartphones
10.2018 - 05.2019
- Served B2B, MarTech, and IT clients (e.g., AdGlobal 360, Shubham Plasters), achieving a 100% increase in qualified leads through targeted Facebook campaigns
- Optimized annual marketing budgets (approx
- ₹250,000 / £2,500), resulting in a 30% cost reduction while maximizing ROI
- Mentored a team of 5 product description writers, guiding strategy, editorial standards, and SEO best practices
- Supervised PR content across social channels, growing website traffic by 50%
- Streamlined blog planning (e.g., Vivo Rajasthan) to enhance user engagement and aesthetics
- Created press releases, blogs, social media posts, and outreach emails to support product launches
- Produced blog content for Resurgent Rajasthan (political PR) and India-Aware.com (lifestyle & news)
- Managed social media for Chokhi Dhani Group (hospitality), increasing brand visibility across platforms
- Created website content for The NineHertz Pvt
- Ltd
- (IT) and editorial articles for Webseasoning.com (digital marketing)
Freelancer
01.2016 - 06.2018
Sarv Webs Pvt Ltd
01.2015 - 12.2015
Education
Master's Degree - Media & Communication
City, University of London
12.2022
Bachelor of Commerce -
University of Rajasthan
08.2013
Skills
- Copywriting
- Proofreading
- WordPress
- Hootsuite
- Content Strategy & Creation
- Marketing Tech
- PIMCORE
- Showpad
- Trello
- Asana
- Facebook Ads
- LinkedIn Ads
- Instagram Ads
- Google Analytics
- Meltwater
- NVivo
- Analytics & Research
- Digital Campaign Management
- Collaboration & Communication
- Cross-team and cross-territory coordination
Additional Information
English, fluent, Hindi, native, Digital transformation, Travel, Writing, Available upon request
Notable Projects
- Boosted lead generation by 100% for a B2B client via targeted Facebook campaigns.
- Revamped technical data sheets (PIMCORE) and Showpad docs, reducing errors by 50%, achieving 100% target.
- Improved overall website traffic by 50% within six months for Vivo smartphones.
Languages
Hindi
Advanced (C1)
Timeline
Marketing Co-ordinator (Contract, UK)
Saint-Gobain Construction Chemicals (Chryso & GCP)
01.2024 - 01.2025
Freelance Digital Marketer
Freelancer
01.2020 - 08.2021
Content Performance Specialist
MattesenKumar Pvt. Ltd.
06.2019 - 09.2019
Content Writer/ Marketer
Vivo Smartphones
10.2018 - 05.2019
Freelancer
01.2016 - 06.2018
Sarv Webs Pvt Ltd
01.2015 - 12.2015
Bachelor of Commerce -
University of Rajasthan
Master's Degree - Media & Communication
City, University of London
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