Saloni Pusalkar
Mumbai
Summary
Strategic communications professional with 8+ years of experience driving PR, influencer, and brand storytelling across fashion, lifestyle, and wellness sectors. Skilled in building earned media narratives, celebrity collaborations, and integrated campaigns that elevate brand equity. Proven success in managing cross-functional teams, nurturing media relationships, and positioning brands in premium lifestyle and digital spaces.
Overview
14
14
years of professional experience
Work History
Vice President – Marketing & Branding
Evolucion Athleisure
02.2025 - Current
- Directed PR-first campaigns blending influencer, media, and celebrity outreach (₹4 Cr budget).
- Strengthened brand positioning via strategic media partnerships and curated activations.
- Built long-term editor & influencer networks to enhance earned visibility.
Vice President – Marketing & Branding
Strch Activewear
12.2023 - 02.2025
- Led PR & influencer campaigns with celebrity endorsements (Vaani Kapoor, Rannvijay Singha, Nitish Kumar Reddy)
- Secured extensive coverage across lifestyle & fitness media through experiential PR.
- Managed 18-member team across PR, partnerships, and creator verticals.
Head Strategist – Brand & Digital
Freelance
12.2021 - 08.2023
- Consulted for Sonayu Wellness, Aromatan, Durvaa Life, Mosaic Wellness, Aarti Mahtani, House of Eda, Vikram Phadnis, among others.
- Crafted PR & influencer strategies integrating celebrity seeding and content storytelling.
- Delivered earned media buzz and engagement for beauty, fashion & wellness clients.
Head Brand Strategist
The Wise Design
02.2019 - 12.2021
- Led PR campaigns for fashion, beauty & luxury clients.
- Managed creator collaborations & launch events for new collections.
Finance & Business Manager
Contrast Global
01.2016 - 12.2018
Finance Analyst
Aviareps
01.2012 - 01.2016
Education
MBA - Finance
NMIMS
Mumbai01.2021
BA - Economics (Hons.)
St. Xavier’s College
Mumbai01.2012
Bombay Scottish School
Mumbai01-2007
Skills
- PR & Media Strategy
- Influencer & Celebrity Relations
- Integrated Campaigns
- Earned Media
- Brand Storytelling
- Events & Editorial Partnerships
- Client Servicing
Timeline
Vice President – Marketing & Branding
Evolucion Athleisure
02.2025 - Current
Vice President – Marketing & Branding
Strch Activewear
12.2023 - 02.2025
Head Strategist – Brand & Digital
Freelance
12.2021 - 08.2023
Head Brand Strategist
The Wise Design
02.2019 - 12.2021
Finance & Business Manager
Contrast Global
01.2016 - 12.2018
Finance Analyst
Aviareps
01.2012 - 01.2016
MBA - Finance
NMIMS
BA - Economics (Hons.)
St. Xavier’s College
Bombay Scottish School