Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Timeline
Generic

Saloni Rungta

Mumbai

Summary

Skilled Marketing Specialist with experience conducting successful campaigns and marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail, and a creative mindset. Prepared to leverage years of marketing experience to take on a dynamic new role.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Specialist

GUS
Hyderabad
06.2022 - 09.2025
  • Managed relationships with global higher education brands and partners across the globe. Helped grow revenue and marketing activity.
  • Researched and sourced new opportunities and partners.
  • Assisted the Marketing Manager in managing the partnership budget and brand expectations.
  • Collaborated with the creative teams to create marketing material.
  • Worked with the Marketing Manager to deploy and optimize campaigns through the marketing channel.
  • Worked with the Marketing Manager to forecast ROI and activity for all partners—both new and existing. Responsibilities included affiliate sourcing, recruitment, and nurturing; reporting and metrics; campaign monitoring and optimization; and stakeholder management.

Marketing Executive

Nestaway Technologies Pvt. Ltd.
Gurgaon
04.2018 - 02.2025
  • Handling tenant queries regarding events.
  • Ad posting on websites like LBB and FB.
  • Generating leads through various mediums, especially social media (Facebook, Twitter, Instagram, Pinterest).
  • Making creative posters for the event. Working on landing pages for email.
  • Reaching out and sharing communications through emails.
  • Working with different vendors, owners of cafes, for event execution.
  • Maintaining relationships with stakeholders. Evaluated expenses and set appropriate budget levels.

Project Coordinator

Freelance
Delhi
10.2022 - 01.2025
  • Developed and implemented project plans, established timelines, tracked progress and ensured deadlines were met.
  • Negotiated contracts with vendors and suppliers to secure advantageous terms.
  • Assisted with marketing efforts by managing offline marketing activities.
  • Analyzed customer feedback to identify areas for improvement in services offered.
  • Conducted research into new markets where Airbnb hosts could expand their reach.
  • Stayed up-to-date on industry trends so that best practices could be implemented.
  • Organized and maintained a clean, safe, and inviting environment for guests.
  • Coached staff on strategies to enhance performance and improve customer relations.
  • Prepared sales contracts, researched customer needs, and promoted various products and services.
  • Responded to guest inquiries in a timely manner by phone, email, or text.
  • Collaborated with other hosts in order to share tips on how to optimize operations.

Marketing Specialist - International Growth

OYO Hotels and Homes
Gurgaon
05.2019 - 05.2022
  • Researched, designed, implemented, and tracked influencer marketing campaigns.
  • Collaborated with external creative agencies to produce and distribute marketing materials.
  • Worked on platforms like CJ.com and Upfluence.
  • Identified new publishers, negotiated, and onboarded them.
  • Maintaining monthly budgets, pacing, ROI, and maintaining an ROI of 10.6 in December 2021.
  • Applied email marketing campaigns to onboard new agencies in the US. Worked on tools like Google Analytics and SEMrush.
  • Worked on Instagram marketing with a minimum budget of $3,000 for one single campaign over two consecutive days.
  • Implemented successful marketing and promotional strategies worth over $10,000 in monthly revenue for single-channel and geography.
  • Worked from scratch on marketing programs for UK with both CPA, CPL models.
  • Worked and collaborated with more than 200 partners like Ebates, Bing, Group on, Addshoppers, Whaleshark Media, Skimlinks, The Beans Group, Abenity, Topcashback, RewardGateaway.
  • Conducting Zoom meetings with different partners and publishers for the U.S. and U.K. markets.
  • Execute BTL marketing campaigns effectively.
  • Worked with various brand agencies, like Peppercontent and Audiencely.

Intern - Events

Exim Events
Mumbai
03.2015 - 08.2015
  • Supported event execution, and venue setup and teardown.
  • Researched assigned events and identified possible partnerships aligned with event concepts.
  • Managed and supervised an onsite team of caterers, audio-visual technicians, and the facility management team.
  • Worked on the execution team of the store launch event of Ritu Kapoor on Juhu Tara Link Road, Mumbai; the chief guest was Vivek Oberoi and Big Boss fame Ajaz Khan.
  • Worked on the execution of the wedding event in Surat, Gujarat.
  • Managed a baby shower event in Mumbai, Maharashtra.
  • Managed a baby shower event in Mumbai, Maharashtra.
  • Negotiations, calling, vendor management, recce.

Education

PGDM - Marketing And Finance

EMPI Business School
New Delhi
04-2016

Skills

  • Project management
  • Budget management
  • Data analysis
  • Vendor negotiation
  • Market Research
  • Campaign optimization
  • Business negotiations
  • Tally ERP 9, Semrush, CJ, ConvertKit, Upfluence,
  • Salesforce
  • Event planning
  • Google Analytics
  • Email marketing
  • Communication
  • Relationship building

Affiliations

  • Live project on TLC and Discovery Channel, Delhi, May 2017
  • Summer internship at Birla Sun Life, Delhi, where I worked on a financial statement analysis project in the IT sector, May 2017
  • Future Group, Live Project, Delhi (2016): 7-day event

Big Bazar Sabse Saste 7 Din, which is a yearly event where products are offered at the lowest prices, with discounts raining on them

Management Trainee for customer handling and sales department

  • Movie Project, Maharashtra, (2017) - 2-month live project

Worked as a Project Coordinator for a small budgeted movie

  • World Renewable Energy Conference, Delhi (2016): 3-day event

I volunteered in accommodating delegates, and conducted interviews to understand the requirements of business owners

Certification

  • Digital Marketing Internship Training Program, Pixeltrack, January 2021

I built a WordPress website from scratch

I bought a domain and hosting, Google Ads, SEO, Facebook Ads, content, and design

  • The 6 Week-Digital- Marketing Bootcamp, Netsavvies Media Co. , August 2021

Languages

English
First Language
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2

Timeline

Project Coordinator

Freelance
10.2022 - 01.2025

Marketing Specialist

GUS
06.2022 - 09.2025

Marketing Specialist - International Growth

OYO Hotels and Homes
05.2019 - 05.2022

Marketing Executive

Nestaway Technologies Pvt. Ltd.
04.2018 - 02.2025

Intern - Events

Exim Events
03.2015 - 08.2015

PGDM - Marketing And Finance

EMPI Business School

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Saloni Rungta