Saloni Sinha
Events, Activations And Marketing Communications
Mumbai
Summary
With an experience of over 9 years in an agency and brand environment and Expert in leading the ideation, conceptualization, internal & external communications and execution of both on-ground and virtual events across a global platform. Boasts a robust background in diverse industries including Ed-tech, Media and Entertainment, Sports, Fashion and Lifestyle, Real Estate, and Pharmaceuticals, and others.
Proven track record of driving successful events, activations, associations and Event-marketing communications that enhance brand visibility and engagement. Highly adept at managing cross-functional teams and coordinating large-scale projects that meet and exceed expectations.
Passionate about leveraging expertise in events and communications to contribute to any industry, with a keen ability to adapt and thrive in varied corporate cultures and market conditions.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Entrepreneur
Cloud Kitchen
3 2023 - 9 2023
- Conducting the market research, ensuring the product and services at their best quality and competitive price
- Creating a loyal customer base and ensuring timely loyalty surprises to retain the customers
- Focusing on correct marketing methods (Moment marketing, BTL activations and others)
- Reaching out to right audience through Creative writing and Graphic designing (Posters, Avs, Gifs, Reels)
- Ensuring great taste, experience, hygiene and hence attaining brand positioning
Manager- Events and Marketing Communications
WhiteHat Jr | Byju's
08.2021 - 02.2023
- Planning, conceptualizing and executing the virtual events ensuring high attendance from across the globe
- Briefing and coordinating with internal and external stakeholders and the global team
- Conference production for the event
- Managing the event marketing and communications plan
- Conducting trainings and dry runs for the speakers and presenters (across the globe)
Transferred to the Teacher Community Department
- Planning and executing Top of the funnel events to increase the engagement of the teachers associated with the system motivating them to spread a word and help more teachers join us
- Managing the team and guiding them in the planning process of daily posts, events and engagement on the special teachers social portal- WORKPLACE
- Responding to grievances from the teacher community
Manager- Client Services
Collective Heads Experiential Marketing Solutions
06.2018 - 04.2021
- Brand Management
- Internal and External Communications
- Servicing the client and managing the end to end requirements in terms of events, employee/ customer engagement, ideation, execution, BTL/ Activations, branding, merchandise, associations etc while taking the charge of deliverables
- Managing accounts for – GSK, Nutricia,Lodha Group, Tata Realty, L&T Realty, Sony Tv, Kotak Mahindra Bank, Godrej Properties, Marathon Realty, Economic Times,HDBFS, SBI, Franklin Templeton, Flipkart and others
Assistant Manager- Education Solutions
Veloces Consulting Services Pvt. Ltd
07.2016 - 08.2017
- Accountable for Corporate relations and alliances in the field of Education and managing product branding at the partner colleges and offices
- Identifying new potential partners for different regions in the country and abroad and on-boarding them
- Business Development and Sales for the Varied product line of Microsoft, Adobe, and Autodesk
- Managing the biggest event of Microsoft National championships as a channel partner
Education
MBA- Events, PR & Communications
NAEMD
Mumbai- Maharashtra 06.2014 - 07.2016
PGDMA- Fashion Design And Technology (CAD)
University Of Allahabad
Allahabad 05.2011 - 06.2013
MA- Sociology
Kanpur University
Allahabad 05.2008 - 07.2011
Skills
Communications
Freelance Projects
Panorama Events Pvt. Ltd, Mumbai, Maharashtra (Aug 2017 - Apr 2018)
- Managing the requirement of the clients ensuring the timelines and the deliverables
- Internal and external communications
Mangorange Productions, Mumbai, Maharashtra (Dec 2017 - Feb 2018)
- Communicating with the agencies and internal teams for the Events and shoots
DNA Entertainment Networks Pvt. Ltd., Mumbai, Maharashtra (Apr 2016 - Jun 2016)
Manager- Stadium Implementation IPL- 2016
• Operations Manager and Stadium Implementations
• Managing the hospitality division for VVIP guests during the matches
E-Sense Entertainment Pvt. Ltd., Mumbai, Maharashtra (Jun 2015 - Dec 2015)
Marketing & PR
• Managed Alliances and sponsorships for the event
• Was responsible for the partnerships & deliverables with the fashion, Pr, Media, print, radio partners
DNA Entertainment Networks Pvt. Ltd., Mumbai, Maharashtra (Dec 2014 - Dec 2014 )
Stadium Implementation- Indian Super League
• Stadium Implementations
•Coordination with Nita Ambani's NGO Education for All for a match having 2300 kids as the spectators
India Beach Fashion Week, Goa, Maharashtra (Aug 2014 - Aug 2014)
Hospitality & Logistics
• Hospitality and logistics manager for National/International Models, Designers and stylists
• Back Stage Manager
Aug 2014
Personal Strengths
- Communication Skills
- Presentation Skills
- Learning Agility
- Basic Oratory Skills
- Interpersonal Skills
- Flexibility & Adaptability
- Leadership
- Relationship building
- Public Speaking
Timeline
Manager- Events and Marketing Communications
WhiteHat Jr | Byju's
08.2021 - 02.2023
Manager- Client Services
Collective Heads Experiential Marketing Solutions
06.2018 - 04.2021
Assistant Manager- Education Solutions
Veloces Consulting Services Pvt. Ltd
07.2016 - 08.2017
MBA- Events, PR & Communications
NAEMD
06.2014 - 07.2016
PGDMA- Fashion Design And Technology (CAD)
University Of Allahabad
05.2011 - 06.2013
MA- Sociology
Kanpur University
05.2008 - 07.2011
Entrepreneur
Cloud Kitchen
3 2023 - 9 2023
Similar Profiles
Vasudha TikuVasudha Tiku
Business Owner at Cloud KitchenBusiness Owner at Cloud Kitchen
Mohammad ALahmadMohammad ALahmad
Commi Chef at cloud kitchenCommi Chef at cloud kitchen
Jennylyn SiapnoJennylyn Siapno
Business Owner at Joen's Kitchen (Cloud Kitchen)Business Owner at Joen's Kitchen (Cloud Kitchen)