Saloni Tyagi
Sales & Marketing Professional
New Delhi
Summary
Strategic and results-oriented business development and marketing leader with a proven track record of driving revenue growth and expanding market presence across diverse global sectors. Proven ability to develop and execute strategic marketing plans to drive business growth. As a strategic leader, I am committed to fostering thought leadership initiatives, enhancing brand reputation, and driving revenue growth. My ability to analyze market trends, optimize marketing performance, and manage teams ensures the successful implementation of marketing programs that align with organizational goals.
Equipped with recent certification in Digital Marketing and Data Analytics, I bring advanced proficiency in cutting-edge digital marketing techniques and data-driven decision-making methodologies.
Overview
14
14
years of professional experience
2
2
Certifications
Work History
Director of Sales & Marketing - APAC
Intra Research
08.2019 - 12.2023
- Strategic Planning: Develop and execute comprehensive sales and marketing strategies aligned with company objectives and market trends in both B2B and Healthcare sectors.
- Revenue Generation: Drive sales growth by identifying new business opportunities, cultivating relationships with key clients, and negotiating contracts to meet revenue targets.
- Team Leadership: Recruit, train, and motivate sales and marketing teams to achieve peak performance, fostering collaborative and high-energy work environment.
- Market Research: Conduct thorough market analysis to identify industry trends, competitor activities, and customer needs, providing valuable insights for product development and marketing initiatives.
- Brand Management: Oversee development and implementation of branding strategies to enhance brand visibility and reputation within B2B and Healthcare sectors.
- Marketing Campaigns: Develop and execute targeted marketing campaigns leveraging various channels such as digital marketing, social media, events, and direct mail to drive lead generation and customer engagement.
- Customer Relationship Management: Cultivate strong relationships with key clients and stakeholders, understanding their needs and providing tailored solutions to ensure customer satisfaction and loyalty.
- Performance Monitoring: Establish key performance indicators (KPIs) to measure sales and marketing effectiveness, regularly analyzing metrics to identify areas for improvement and optimize strategies.
- Budget Management: Manage departmental budgets effectively, allocating resources efficiently to maximize ROI and achieve financial objectives.
Global Sales Director
Paneland Market Research&Consulting Co.,Ltd.
06.2012 - 08.2019
- Overseeing organizational global sales efforts.
- Formulate comprehensive sales and marketing strategies aligned with corporate objectives, market trends, and customer needs.
- Drive sales growth and achieve revenue targets through effective sales planning, pipeline management, and execution of targeted marketing campaigns.
- Identify and pursue new business opportunities, market segments, and geographic regions to expand market presence and increase market share.
- Provide leadership, direction, and mentorship to global sales and marketing teams to foster high-performance culture and achieve sales targets.
- Collaborate with product development, finance, operations, and other departments to ensure alignment of sales and marketing strategies with overall business goals.
- Competitive Analysis: Conduct thorough analysis of competitor activities, market trends, and customer insights to identify areas for differentiation and competitive advantage.
- Overseeing all aspects of company’s sales operations, including recruitment and training of new staff members
Senior Sales Manager APAC and Europe
IPanel Online Market Research Co.,Ltd.
08.2010 - 05.2012
- Maintaining and expanding customer base in EU and APAC region
- Ensuring end to end smooth project delivery
- Vendor management
- Recruiting and managing online panels
Project Executive
Borderless Access Panels Pvt Ltd.
01.2010 - 07.2010
- Part of Account Management Team and managed diverse online research projects ranging from Consumer, IT, B2B, Travel, and Tracking projects etc
- RFQ management and proposal writing
- Managed research surveys and data collection for consulting companies and big MR players
- Vendor Management
Education
MBA - Marketing & IT
Indus Business Academy, Bengaluru
Bengaluru, Karnataka 04.2001 -
B.Tech - Computer Science
Institute of Engineering And Technonolgy
Agra, Uttar Pradesh 04.2001 -
High School Diploma -
Birla Balika Vidyapeeth
Pilani, Rajasthan 04.2001 -
Skills
Market Research and Analysis
Project and Program Management
Marketing & Consumer behavior
Customer Relationship Management (CRM) and Resource Planning
Data Analytics and Insights
Digital Marketing & Strategy
Content Strategy and Development
Cross-functional Collaboration
Campaign Optimization
Certification
Certified Digital Marketing Professional (CDMP)
Timeline
Director of Sales & Marketing - APAC
Intra Research
08.2019 - 12.2023
Global Sales Director
Paneland Market Research&Consulting Co.,Ltd.
06.2012 - 08.2019
Senior Sales Manager APAC and Europe
IPanel Online Market Research Co.,Ltd.
08.2010 - 05.2012
Project Executive
Borderless Access Panels Pvt Ltd.
01.2010 - 07.2010
MBA - Marketing & IT
Indus Business Academy, Bengaluru
04.2001 -
B.Tech - Computer Science
Institute of Engineering And Technonolgy
04.2001 -
High School Diploma -
Birla Balika Vidyapeeth
04.2001 -