Sam Sudhakar G
Customer Success Manager
Chrompet Chennai
Summary
A dynamic and goal-oriented Customer Success Manager with a demonstrated history of achieving success in digital platforms, advertising, marketing, and fundraising. Proficient in fostering robust customer relationships, delivering exceptional service, and optimizing customer satisfaction. Eager to utilize my expertise in Agile methodologies to elevate customer experiences and fuel growth within a dynamic and forward-thinking organization.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Customer Success Account Manager - Asia and Europe
World Vision International
Chennai
07.2021 - Current
- Successfully managed a portfolio of digital platform customers in Europe and Asia, ensuring their satisfaction and success.
- Onboarded new clients to the digital platform, providing training and guidance on best practices for platform utilization.
- Proactively engaged with customers to understand their goals and challenges, providing tailored solutions to meet their specific needs.
- Acted as a primary point of contact for customer inquiries, resolving issues promptly to maintain high levels of customer satisfaction.
- Collaborated closely with cross-functional teams, including sales, marketing, and product development, to advocate for customer needs and ensure seamless customer experience.
- Utilized Agile methodologies to drive customer success, enabling adaptability, faster response times, and continuous improvement.
- Analyzed customer data and platform usage metrics to identify opportunities for upselling and expansion of services.
Marketing Manager
World Vision India
Chennai
09.2016 - 06.2021
- Spearheaded fundraising efforts through both digital and offline channels, including Display Ads, Emailers, Social Media, Search, Radio, TV, Telefacing, Face-to-Face (F2F), and Events/Stalls.
- Developed and executed comprehensive campaigns to effectively reach target audiences and maximize donor/sponsor acquisition.
- Collaborated closely with creative agencies and media partners to execute impactful Digital and Above-the-Line (ATL) campaigns within allocated budgets and targeted markets.
- Successfully fundraised through the Direct Marketing – Face to Face (F2F) channel in India, ensuring consistent growth and achievement of set objectives.
- Oversaw and managed the F2F Fundraising Department, leading the team in retail donor/sponsor acquisition and achieving designated targets.
- Pioneered the expansion into untapped states and tier 2 cities, establishing new fundraising operations in these regions.
- Conducted capacity building initiatives and effectively managed human resources within the F2F channel workforce to optimize performance and team morale.
- Motivated and retained team members, fostering a positive work environment to drive high performance and dedication to fundraising goals.
- Demonstrated strong financial acumen by efficiently managing budgets, balancing Return on Investment (ROI) and Cost per Acquisition (CPA) to maximize fundraising outcomes.
Customer Service Team Leader
World Vision India
Chennai
10.2014 - 07.2016
- Customer Service/Donor Engagements, Upselling/Cross- selling/, Provide leadership to a team of Associates/Agencies engaged in building donor relations & retention of sponsors
- Creating a culture of ‘customer delight’ in the team and lead the team towards high-end customer service
- Responsible for the retention efforts of Sponsors &
- Donors thus ensuring growth in annual Income.
Marketing officer
Campaigns, World Vision India
03.2012 - 09.2014
- Areas : Fundraising/Acquiring New Sponsors/Donors through ATL(Press ads, TVC & Radio)
- Campaigns Tie up with Retail & other organizations for Events raising New Acquisition Developing New avenues for fundraising initiatives Overseeing outsourced Telecalling agencies on lead follow-ups.
Asst Manager Marketing
Style Spa Furniture Ltd, Adventz Group, KK Birla Group
04.2010 - 02.2012
- Planned and executed monthly marketing activities, including consumer offers and promotions, to drive brand awareness and increase sales.
- Collaborated closely with creative and media agencies to organize and execute Above-the-Line (ATL) campaigns across TV, radio, print, and outdoors, while optimizing budget allocation for targeted markets.
- Managed the production and distribution of printing materials such as catalogues, leaflets, and paper inserts, ensuring high-quality deliverables.
- Developed, designed, and executed nationwide visibility and promotional campaigns, encompassing in-shop and out-shop displays, signages, and point-of-purchase (POP) materials.
- Orchestrated various events and promotional campaigns, such as mall events, kiosks, new showroom openings, and community promotions, to enhance brand engagement and customer loyalty.
- Coordinated with vendors to execute Below-the-Line (BTL) activities, streamlined payment processes, and ensured effective budget utilization with proper purchase order (PO) creation.
- Oversaw and monitored budget utilization at regional levels, optimizing resource allocation to achieve maximum impact and ROI.
- Tracked and reported competitors' activities to gain insights and make data-driven decisions, helping the company maintain a competitive edge in the market.
Sr.Executive Marketing (Pan India)
Sun Direct TV (P) Ltd
Chennai
08.2008 - 03.2010
- Key Responsibility Areas : Strategize, organize and execute “ATL/BTL Marketing Campaigns” Create, design inputs, plan and execute All India visibility and Promotional campaigns –Merchandising, POP, Inshop-Outshop displays,Signages etc Work closely with creative agency / Media Agency for organizing & executing ATL campaigns in Zones/Regions/All India
- Organize “Events And Promotional Campaigns” like Mall events, Kiosks, New city launch, community promotions Vendor Co-ordination on execution of BTL activities, Payment Process & effective
- Usage of Budgets with PO creations
- Devise process and systems for MIS flow on Budget Management (Corporate &
- Branches) Overseeing & Monitoring Budget Utilization for a effective usage at Branches &
- Regions
- Sales Scheme evaluation & Passing of same to respective Distributors Tracking & Reporting Competitors Activity.
Regional Marketing Coordinator (South India)
Samsung India Electronics Pvt Ltd
Chennai
07.2006 - 07.2008
- To drive secondary sales with brand visibility at all Samsung Channel Partners in South India: Managing and driving the Teams of In shop Demonstrators for Secondary Sales Target assigning ,manpower recruitment, Salary/Incentive processes of Inshop
- Demonstrators Execution of Various BTL Activities like Exhibitions, Inshop Visibility, POP
- Signages, Merchandising, Mall activities Vendor Co-ordination on execution of BTL activities, Payment Process & effective
- Usage of Budgets with PO creations
- Reporting to HO on secondary Sales flow & Competition movements(TN)
- Achievements:
- Promoted to Regional Team, handling above operations, extended to South India.
Marketing Coordinator
Enfield Motors
Chennai
06.2005 - 06.2006
- To drive bike sales in chennai Brandstore & dealerships
- Corporate engagement.
Education
Post Graduate Dip - Management
Loyola Institute of
Business Admin
01.2004 - 04.2005
BSC - Computers & Electronics
Viswa Bharathi College,S.V
University
01.2000 - 04.2003
Skills
Customer Relationship Management (CRM
undefinedTimeline
Customer Success Account Manager - Asia and Europe
World Vision International
07.2021 - Current
Marketing Manager
World Vision India
09.2016 - 06.2021
Customer Service Team Leader
World Vision India
10.2014 - 07.2016
Marketing officer
Campaigns, World Vision India
03.2012 - 09.2014
Asst Manager Marketing
Style Spa Furniture Ltd, Adventz Group, KK Birla Group
04.2010 - 02.2012
Sr.Executive Marketing (Pan India)
Sun Direct TV (P) Ltd
08.2008 - 03.2010
Regional Marketing Coordinator (South India)
Samsung India Electronics Pvt Ltd
07.2006 - 07.2008
Marketing Coordinator
Enfield Motors
06.2005 - 06.2006
Post Graduate Dip - Management
Loyola Institute of
Business Admin
01.2004 - 04.2005
BSC - Computers & Electronics
Viswa Bharathi College,S.V
University
01.2000 - 04.2003
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