Experienced Google Ads Search/Display Certified PPC/SEM Manager with over 12+ years in the digital marketing industry, specializing in both B2B and B2C sectors. Proven success in driving customer acquisition, increasing sales, and optimizing campaigns across various platforms including Google Ads, Facebook, Amazon, and Linked In. Excellent reputation for delivering high-quality results, managing substantial budgets, and achieving key performance metrics while maintaining a strong focus on ROI and cost-effectiveness.
Hi, I’m
Samantha Christy
Performance Marketing Specialist
Chennai
Summary
Overview
13
years of professional experience
1
Certification
Work History
NVish.com
Senior Performance Marketer
04.2024 - 12.2024
Job overview
- Managed $10,000/day Google Ads and LinkedIn Ads campaigns for B2B mobile app development
- Delivered measurable increases in conversions and ROI, focusing on high-level strategic planning and budget management
- Optimized Google Ads campaigns to drive high-quality traffic and reduce CPC
- Project : blaze.tech , chooch.com
Colan Infotech Pvt Ltd
Senior PPC Specialist
03.2022 - 05.2023
Job overview
- Managed PPC campaigns for B2B mobile app development clients with budgets exceeding INR 25,000/day
- Executed successful campaigns across Google Search, Display, GSP, and Dynamic Ads, improving client ROI and meeting KPIs
- Improved campaign performance through exhaustive keyword research and ongoing optimizations
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Designed paid client ads for use on diverse social media platforms.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Managed search engine marketing budgets and tracked campaign performance.
iClickMedia Pvt Ltd
Senior PPC Specialist
03.2021 - 03.2022
Job overview
- Managed $30,000/month budgets for Acer Singapore and various telecom clients
- Increased online sales and revenue by 70-80% through integrated Google and Facebook advertising campaigns
- Implemented advanced conversion tracking solutions and optimization strategies to reduce CPA and boost conversion rates
Vectone India Pvt Ltd
PPC Manager
12.2019 - 04.2020
Job overview
- Managed large-scale PPC campaigns for SIM card products with a budget of GBP 3,00,000/month
- Delivered 60-80% increase in conversion rates and reduced CPA by 20-30%
- Successfully launched and scaled campaigns, improving overall campaign structure and ROI
Adshi5.com
Senior SEM Analyst
11.2018 - 12.2019
Job overview
- Managed Google Ads and Facebook Ads for diverse clients in Dentistry, Finance, Travel, and Ad Grants sectors, with a budget of $20,000 for Google Search and 30 clients on Facebook Ads
- Optimized campaigns to enhance lead generation and achieve higher ROAS
- Utilized Smart Bidding and Data Studio to drive data-driven decisions and campaign performance
Chozha Construction
Digital Marketing Manager
09.2016 - 10.2018
Job overview
- Managed INR 30,000/month Google Ads campaigns for B2B and B2C construction services
- Increased traffic and lead generation through Google Ads and Facebook advertising
Vectone India Pvt Ltd
PPC Analyst
05.2015 - 08.2016
Job overview
- Managed paid search campaigns for Vectone SIM across multiple countries, increasing visibility and conversion rates
- Reduced CPC while improving ad relevance and quality scores
AppXpertsPvtLtd
Senior SEO Strategist/Specialist
12.2014 - 04.2015
Job overview
- Developed SEO strategies for U.S
- Clients, optimizing websites to improve organic traffic and conversion
- Managed social media activities and integrated conversion tracking for better analytics
- Short-term Work
Contus
Digital Marketing Executive
04.2013 - 12.2014
Job overview
- Led SEO and SEM efforts for multiple in-house websites, implementing comprehensive on-page optimization strategies to enhance organic search visibility
- Conducted extensive keyword research to identify high-value search terms, optimizing title tags, meta descriptions, H1/H2 tags, and URL structures to improve keyword rankings across major search engines
- Executed a well-rounded paid search campaign strategy (Google Ads, Yahoo, Bing) that included search, display, and remarketing ads to increase both brand awareness and conversions
- Optimized ad campaigns by leveraging A/B testing, adjusting bids, targeting the right audience segments, and selecting relevant ad copy, resulting in improved CTR (Click-Through Rates) and reduced CPC (Cost-Per-Click)
Prodigy Apex Technologies
SEO Trainee to SEO Training Manager
07.2011 - 08.2012
Job overview
- Implemented SEO strategies to improve client websites’ visibility and search rankings
- Assisted in link-building strategies and website architecture adjustments for improved search engine positions
Education
Bharathidasan University
M.Sc from Information Technology
04.2010
University Overview
GPA: 8.1
Skills
- PPC Campaign Management: Google Search Ads, Google Display Ads, Facebook Ads, Amazon Sponsored Ads, LinkedIn Ads
- Analytics & Optimization: Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, Facebook Analytics, Campaign Manager
- Ad Management & Strategy: Smart Bidding, Keyword Research & Optimization, Budget Management, Ad Development
- Conversion Optimization: Landing Page Optimization, Bounce Rate Reduction, CTR Improvement, ROAS Maximization
- Tools: HubSpot, HotJar, Data Studio, Excel, Google Ads Editor, Bing Ads, Campaign Manager 360
- Client & Team Collaboration: Strategic Planning, Team Management, Cross-Department Coordination (Sales, Tech, Design, Content)
Accomplishments
Accomplishments
- Achieved 2X results for Finance clients using Smart Bidding techniques.
- Managed PPC campaigns with Google Ads, Facebook Ads, Amazon Sponsored Ads, and LinkedIn Ads, delivering substantial growth in lead generation and sales.
- Successfully reduced cost per acquisition (CPA) by up to 30% across multiple campaigns.
- Managed a Google Ads Search/Display/Shopping/Facebook and Amazon Ads budget of up to £2000/day for product marketing, resulting in significant traffic and conversion growth.
- Increased ROAS for product marketing campaigns through effective optimization and management strategies.
- Delivered an average of 50+ leads/calls per day for clients in Dentistry, Finance, and Travel sectors.
Certification
- · Google Search Ads Certified
- · Google Display Ads Certified
- Google Analytics Individual Qualification (IQ) - Google.
- Google Ads Certification - Google Skillshop.
- · Google Manage Campaigns
- · Search Ads 360 Certified
Languages
English
Tamil
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