Samar Bakshi

I’m a dynamic HR professional and entrepreneur with a multi-disciplinary background in human resource management, digital marketing, and data analytics. I have hands-on experience in talent acquisition, payroll systems, employee engagement, and business communication. As the founder of PinkBabyGirl, a handmade, cruelty-free cosmetics brand, I led product development, brand strategy, and digital campaigns—serving over 1,500+ customers and achieving 500K+ reach. I’ve completed certified programs from Harvard Business School Online, Google Cloud, and Great Learning, equipping me with strong analytical, negotiation, and AI-driven content creation skills. I thrive at the intersection of people, strategy, and innovation.

• Founded and scaled PinkBabyGirl, a handmade cosmetics brand with 1,500+ customers and 500K+ social media reach.
• Increased brand engagement by 25% through strategic digital marketing, influencer outreach, and content creation.
• Created a retail dashboard in Power BI that analyzed $200K+ in sales and 100+ top customer records, aiding in business decisions.
• Completed 10+ certifications from institutions like Harvard Business School, Google Cloud, Tata Forage, and Red Bull.
• Recognized as Top Performer in SVKM’s 36-hour Skill Development Program (2025) for excellence in finance and business tools.
• Led recruitment and HR simulations for 100+ employees and shortlisted 50+ candidates during internship programs.
• Produced 10+ AI-powered content pieces using GPT models and prompt engineering during Generative AI training.
• Successfully relaunched PinkBabyGirl in 2025, driving a 30% repeat customer rate with a new product and brand strategy.

• Human Resource Management – Internship Studio (Apr 2025 – May 2025)
  Covered recruitment, payroll, labor laws, performance appraisal, and employee engagement.
• Skill Development for Undergraduates – SVKM’s Mithibai College (Apr 2025)
  36-hour program on Business Communication, GST, Tally, E-filing, and Excel for audit tools.
• Salary Negotiation – Harvard Business School Online (2025)
  Learned persuasive negotiation, offer structuring, and market benchmarking through case-based learning.
• Virtual Work Experience – Tata (via Forage, 2025)
  Completed business communication and strategy simulations for corporate leadership roles.
• Virtual Work Experience – CBRE (via Forage, 2025)
  Explored real estate advisory, client solutions, and research-based market analysis.
• Marketing Certification – Red Bull (2025)
  Learned brand positioning, youth marketing, and event-based brand amplification techniques.
• Introduction to Generative AI – Google Cloud (2025)
  Learned prompt engineering, ethical AI, and GPT/diffusion model use cases.
• Artificial Intelligence (Beginner Level) – Online Platform (2025)
  Covered machine learning, neural networks, and supervised/unsupervised learning.
• Introduction to Digital Marketing – Online Program (2025)
  Focused on SEO, content creation, Google Ads, email and social media marketing.
• MS Excel for Beginners – Online Platform (2025)
  Basics of formulas, pivot tables, functions, and business reporting.
• Data Visualization with Power BI – Great Learning (2025)
  Built interactive dashboards, used DAX, and transformed raw data into insights.