Samarpan Panchal
Ahmedabad
Summary
Dynamic Senior Content Marketer with 6+ years of experience & a proven track record at Commerce Pundit, enhancing eCommerce sales by 300% through strategic content creation and project management. Expert in digital content delivery and team leadership, I've driven significant growth and engagement across multiple platforms, leveraging skills in performance marketing and editorial planning.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Content Marketer
Commerce Pundit
Ahmedabad
02.2024 - Current
- Led content strategy for eCommerce platforms, driving organic traffic and engagement through targeted content.
- Created and optimized high-converting content across channels in both long-form and short-form content.
- By managing SEO, design, and development teams, I ensured alignment with business goals.
- Managed 17+ projects, and this includes careful execution of one-time tasks (setup, tracking, etc.).
- Optimized product descriptions, blogs, and category pages for search engine visibility, contributing to a 300% growth in eCommerce sales.
- Worked on email marketing campaigns, resulting in higher open rates, click-through rates, and customer engagement.
- Collaborated with SEO and design teams to enhance content across landing pages, boosting conversion rates by 4-6 times.
- Analyzed customer behavior and market trends to tailor content, improving user experience and retention.
Content Marketing Manager
DevsInIndia
Ahmedabad
08.2023 - 02.2024
- Lead projects, achieving growth of 380% in just seven months.
- I managed end-to-end digital marketing projects, overseeing strategy development and execution for diverse campaigns.
- Monitored KPIs, analyzed campaign performance, conducted meetings, communicated with clients, and implemented data-driven improvements to maximize ROI.
- Streamlined project workflows, improving efficiency, and reducing delivery timelines by 270%.
- Managed and executed digital marketing campaigns for 12 projects.
Head of Content
Iqonic Design
Navsari
04.2020 - 08.2023
- For over 3 years, I developed content strategies and creation for digital products, driving engagement and conversions.
- I oversaw the development of data-driven content aligned with Iqonic's award-winning UI/UX products.
- Collaborating with developers, designers, and marketers, I ensured the content met community needs and industry trends, contributing to the success of WordPress plugins and UI components, and increasing engagement and product adoption.
- Spearheaded content strategy for multiple product launches, including Graphina and Hope UI, tailored to meet community demands for advanced WordPress plugins and admin templates.
- Coordinated with cross-functional teams to develop cohesive content that supported product development and marketing initiatives.
- Conducted extensive market research to create content that addressed user pain points and positioned Iqonic as a leader in UI/UX product design.
- Contributed to the company's success in winning several industry awards, including the CSS Design Awards and the Web Guru Awards.
Education
Certified Project Management Professional - Project Management
IBM SkillsBuild
Coursera12-2024
Digital Marketing & E-Commerce Management Professional - Digital Business Management
Google
11-2024
Master of Science - Physics
Indus University
Ahmedabad09-2022
Bachelor of Science - Physics
Veer Narmad South Gujarat University
Valsad10-2020
Skills
- Project Management
- Financial Reporting
- Team Leadership & Growth
- Strategic Planning
- Negotiations & Communication
- Performance Marketing
- Enterprise Content Creation
- Editorial Planning
- Digital Content Delivery
- Management Consulting
Certification
- Management Consulting Specialization Certificate - Emory University
- Klaviyo Deliverability Certificate - Klaviyo
- AI-Powered Advanced SEO Professional - Young Urban Project
- Oracle Cloud Infrastructure 2023 Certified Associate Architect - Oracle
- Certificate of Project Manager - Accenture NA
- Agile Methodology Certificate - Cognizant Inc.
Languages Known
Hindi
First Language
English
Proficient (C2)
C2
Gujarati
Proficient (C2)
C2
Marathi
Intermediate (B1)
B1
French
Intermediate (B1)
B1
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Content Marketer
Commerce Pundit
02.2024 - Current
Content Marketing Manager
DevsInIndia
08.2023 - 02.2024
Head of Content
Iqonic Design
04.2020 - 08.2023
- Management Consulting Specialization Certificate - Emory University
- Klaviyo Deliverability Certificate - Klaviyo
- AI-Powered Advanced SEO Professional - Young Urban Project
- Oracle Cloud Infrastructure 2023 Certified Associate Architect - Oracle
- Certificate of Project Manager - Accenture NA
- Agile Methodology Certificate - Cognizant Inc.
Certified Project Management Professional - Project Management
IBM SkillsBuild
Digital Marketing & E-Commerce Management Professional - Digital Business Management
Google
Master of Science - Physics
Indus University
Bachelor of Science - Physics
Veer Narmad South Gujarat University
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