Summary
Overview
Work History
Education
Skills
Achievements And Extra Curricular Activities
Personal Information
Timeline
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Samarth Anand

Corporate Partnership & Alliances
Pune

Summary

10+ years of experience as a results-focused specialist. Proven contributions in strategic alliances, marketing & recurring revenue models delivering mission-critical results.

Overview

12
12
years of professional experience
11
11
years of post-secondary education
4
4
Languages

Work History

Lead (Payments Issuance Business)

Bajaj Finance Limited
04.2022 - Current
  • Leading growth & strategic partnerships with PG's & e-tailers for acceptance of Bajaj Pay as a check-out option ~₹100 cr GMV Annually
  • Planning & charting ~ 2Mn+ monthly budget for co-promoted marketing campaigns aimed at boosting users, transactions and GMV
  • Analyzing user journeys, funnels & trends to increase wallet contribution on online merchant payments by 40%
  • Responsible for building & driving the team to increase visibility & acceptance of Bajaj Pay wallet on online merchants thereby growing the customer franchise by 2.3%
  • Designing promotional campaigns with partners that enable increase in user repeat rate ~upwards of 60%

Executive Manager

One97 Communications Limited (Paytm)
10.2017 - 03.2022
  • Established alliance on digital solutions encompassing employee benefit programs; on boarded corporate partners including Zensar, Amdocs, ILFS & Atlas Copco
  • Collaborated with organizations for Collection/ Payouts solutions: Clix Finance, Tata Battery, Hero Fincorp & IIFL Finance
  • Developed new business relationships for Paytm Payments Bank
  • Involved in intensive customer research, analyzing current market demands and closely monitoring competitors' activities
  • Co-ordinated internally with various functions such as Marketing, merchant on-boarding, operations team to ensure efficient delivery of solutions to the clients

Account Manager

Entertainment Network India Ltd - Radio Mirchi
11.2015 - 09.2017
  • Prepared market mapping report for client’s industry including spends at a brand level
  • Conducted competition tracking and monitoring on a daily basis
  • Performed media tracking to generate prospects for Ad Sales and Activations
  • Planned & budgeted revenue generation for the week and month, 120% target achievement YOY
  • Co-ordinated with programming team for creative solutions
  • Maintained strong relationships with clients and agencies

Relationship Manager, Corporate Solutions Group

ICICI Lombard
12.2014 - 10.2015
  • Nurtured corporate relationships, providing proper service to them
  • Responsible to meet sales targets always keeping the bottom line in mind
  • Co-ordinated internally with various functions such as U/W, RI, Broker, Claims, Loss prevention and accounts to ensure efficient delivery of solutions to the corporate customers
  • Liaised with Brokers & Clients and process improvement for Corporate Business in Pune

SALES ASSOCIATE

ESTATEMINT Pvt. Ltd
09.2013 - 10.2014
  • Responsible for lead generation & conversion of prospective leads for commercial and residential projects
  • Promoted sales of properties through advertisements, property exhibitions
  • Accompanied buyers during visits and inspections of property, advising them on the suitability and value preposition

Internship Project at Tata Sky Marketing and Sales Department

05.2012 - 06.2012
  • Project: “To maximize the sales and produce effective results for Tata Sky”
  • Met potential B2B prospects and convinced them to become customers
  • Presented proposals for MDU(Multiple Dwelling Units) to Housing Societies
  • Carried out Direct and corporate sales
  • Lead Generation through Retail Outlets and reported their concerns to Area Sales in charge.

Education

Masters in Business Administration - Marketing

Symbiosis Institute of International Business
05.2011 - 06.2013

B.Com -

Ness Wadia College Of Commerce, University of Pune
04.2008 - 03.2011

AISSCE -

Army Public School, Pune, CBSE Board
04.2001 - 01.2007

Skills

    Strategic Partnerships

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Achievements And Extra Curricular Activities

  • Completed “ICICI E-Learning” Six Certifications viz. Marketing Concepts for Bankers, Treating Customers Fairly, Complaints Handling, English Writing Workbook, Aptitude Test and Customer Service, 2011-2012
  • Obtained Capstone and Six Sigma Green Belt Certification, SIIB 2012
  • Member of “Yi net: We Build India”, 2011-2013

Personal Information

Date of Birth: 10/30/1989

Timeline

Lead (Payments Issuance Business)

Bajaj Finance Limited
04.2022 - Current

Executive Manager

One97 Communications Limited (Paytm)
10.2017 - 03.2022

Account Manager

Entertainment Network India Ltd - Radio Mirchi
11.2015 - 09.2017

Relationship Manager, Corporate Solutions Group

ICICI Lombard
12.2014 - 10.2015

SALES ASSOCIATE

ESTATEMINT Pvt. Ltd
09.2013 - 10.2014

Internship Project at Tata Sky Marketing and Sales Department

05.2012 - 06.2012

Masters in Business Administration - Marketing

Symbiosis Institute of International Business
05.2011 - 06.2013

B.Com -

Ness Wadia College Of Commerce, University of Pune
04.2008 - 03.2011

AISSCE -

Army Public School, Pune, CBSE Board
04.2001 - 01.2007
Samarth AnandCorporate Partnership & Alliances