Samarth Anand
Corporate Partnership & Alliances
Pune
Summary
10+ years of experience as a results-focused specialist. Proven contributions in strategic alliances, marketing & recurring revenue models delivering mission-critical results.
Overview
12
12
years of professional experience
11
11
years of post-secondary education
4
4
Languages
Work History
Lead (Payments Issuance Business)
Bajaj Finance Limited
04.2022 - Current
- Leading growth & strategic partnerships with PG's & e-tailers for acceptance of Bajaj Pay as a check-out option ~₹100 cr GMV Annually
- Planning & charting ~ 2Mn+ monthly budget for co-promoted marketing campaigns aimed at boosting users, transactions and GMV
- Analyzing user journeys, funnels & trends to increase wallet contribution on online merchant payments by 40%
- Responsible for building & driving the team to increase visibility & acceptance of Bajaj Pay wallet on online merchants thereby growing the customer franchise by 2.3%
- Designing promotional campaigns with partners that enable increase in user repeat rate ~upwards of 60%
Executive Manager
One97 Communications Limited (Paytm)
10.2017 - 03.2022
- Established alliance on digital solutions encompassing employee benefit programs; on boarded corporate partners including Zensar, Amdocs, ILFS & Atlas Copco
- Collaborated with organizations for Collection/ Payouts solutions: Clix Finance, Tata Battery, Hero Fincorp & IIFL Finance
- Developed new business relationships for Paytm Payments Bank
- Involved in intensive customer research, analyzing current market demands and closely monitoring competitors' activities
- Co-ordinated internally with various functions such as Marketing, merchant on-boarding, operations team to ensure efficient delivery of solutions to the clients
Account Manager
Entertainment Network India Ltd - Radio Mirchi
11.2015 - 09.2017
- Prepared market mapping report for client’s industry including spends at a brand level
- Conducted competition tracking and monitoring on a daily basis
- Performed media tracking to generate prospects for Ad Sales and Activations
- Planned & budgeted revenue generation for the week and month, 120% target achievement YOY
- Co-ordinated with programming team for creative solutions
- Maintained strong relationships with clients and agencies
Relationship Manager, Corporate Solutions Group
ICICI Lombard
12.2014 - 10.2015
- Nurtured corporate relationships, providing proper service to them
- Responsible to meet sales targets always keeping the bottom line in mind
- Co-ordinated internally with various functions such as U/W, RI, Broker, Claims, Loss prevention and accounts to ensure efficient delivery of solutions to the corporate customers
- Liaised with Brokers & Clients and process improvement for Corporate Business in Pune
SALES ASSOCIATE
ESTATEMINT Pvt. Ltd
09.2013 - 10.2014
- Responsible for lead generation & conversion of prospective leads for commercial and residential projects
- Promoted sales of properties through advertisements, property exhibitions
- Accompanied buyers during visits and inspections of property, advising them on the suitability and value preposition
Internship Project at Tata Sky Marketing and Sales Department
05.2012 - 06.2012
- Project: “To maximize the sales and produce effective results for Tata Sky”
- Met potential B2B prospects and convinced them to become customers
- Presented proposals for MDU(Multiple Dwelling Units) to Housing Societies
- Carried out Direct and corporate sales
- Lead Generation through Retail Outlets and reported their concerns to Area Sales in charge.
Education
Masters in Business Administration - Marketing
Symbiosis Institute of International Business
05.2011 - 06.2013
B.Com -
Ness Wadia College Of Commerce, University of Pune
04.2008 - 03.2011
AISSCE -
Army Public School, Pune, CBSE Board
04.2001 - 01.2007
Skills
Strategic Partnerships
Go to Market Strategy Development
Relationship management
Team Management
MS Office
Achievements And Extra Curricular Activities
- Completed “ICICI E-Learning” Six Certifications viz. Marketing Concepts for Bankers, Treating Customers Fairly, Complaints Handling, English Writing Workbook, Aptitude Test and Customer Service, 2011-2012
- Obtained Capstone and Six Sigma Green Belt Certification, SIIB 2012
- Member of “Yi net: We Build India”, 2011-2013
Personal Information
Date of Birth: 10/30/1989
Timeline
Lead (Payments Issuance Business)
Bajaj Finance Limited
04.2022 - Current
Executive Manager
One97 Communications Limited (Paytm)
10.2017 - 03.2022
Account Manager
Entertainment Network India Ltd - Radio Mirchi
11.2015 - 09.2017
Relationship Manager, Corporate Solutions Group
ICICI Lombard
12.2014 - 10.2015
SALES ASSOCIATE
ESTATEMINT Pvt. Ltd
09.2013 - 10.2014
Internship Project at Tata Sky Marketing and Sales Department
05.2012 - 06.2012
Masters in Business Administration - Marketing
Symbiosis Institute of International Business
05.2011 - 06.2013
B.Com -
Ness Wadia College Of Commerce, University of Pune
04.2008 - 03.2011
AISSCE -
Army Public School, Pune, CBSE Board
04.2001 - 01.2007