Samarth Okhade
Bangalore
Summary
A result-oriented professional with 9 years of expertise in Partnerships and Program development, including 1.5 years of entrepreneurial experience. Proficiency in formulating, developing, and implementing yearly business strategies to attain functional objectives. Specialization in Product development & ownership, Program management, Category Management with P&L overview
Overview
9
9
years of professional experience
Work History
Senior Manager – Wellness and Engagements
Onsurity
Bangalore
06.2020 - 01.2024
- Developed partnership structure at Onsurity along with the founders
- Led key partnerships to grow the customer base from 5 clients to 5,000+ clients within 3.5 years
- Closed partnerships with fintech, e-commerce, pharma organizations to to increase revenue, customer, and member base.
- Managed both partnerships and wellness function at Onsurity to grow the business. Handled complete process from cold calling - pitch - proposal - negotiation - agreement - closure - and partnership management.
- Owning wellness category with P&L view over a portfolio size of ₹25cr
- Driving product partnerships including Tele-consultation , Pharmacy, and Labs along with loyalty, dental, eyecare, fitness, mental wellness, engagements,
- Leading new initiatives and working closely with the founders to create 1st in industry products
- Creating success metrics for wellness category; launching lead generation, retention, up-sell and cross-sell campaigns on monthly basis, focusing on generating qualified leads and increasing ARPU through Wellness based services
- Leading and coordinating product integrations internally and externally for the Onsurity app to ensure seamless flow for members to avail services like tele-consultation, pharmacy ordering, booking lab tests, and access fitness rewards
Senior Manager (Strategic Partnerships & Alliances)
PoshVine
Bangalore
08.2017 - 05.2020
- Established systematic process for partner outreach and relationship management, led product development including but not limited to designing value proposition, platform partnerships, and vendor management
- Built and developed commercial and strategic relationships with key partners; co-created HealthPass - conceptualized as Health & Wellness rewards and engagement platform for Android & iOS; Currently live for SBI and IDFCFirst Bank
- Overlooked website, marketing collaterals, creatives, and design copy to ensure exact and correct information is promoted across all communication channels
- Led teams to execute prime program deliveries; set distribution of category, coordinate platform integration among external and internal stakeholders, negotiate on partnership structure, account management, and ensured timely deliveries
- Curated offer engagement programs; Visa - Bangladesh, Sri Lanka, India (commercial cards, SME accounts, prepaid & travel cards), EMEA and MENA regions; American Express - The Wellness Benefits, Laxmi Vilas Bank - lvbjoy, & AU Small Finance Bank offers program.
Founder
INNO – BIZ Advertisement Solutions
New Delhi
04.2016 - 08.2017
- Created 2 products in advertising media space: SPOT-ME A Parking Solution (brand awareness medium) & CAB-TV an Entertainment Solution (revenue and engagement medium)
- CAB-TV: secured key partnership with Megacabs to launch tablets across 125 cabs at Delhi airport
- Partnered with Easemytrip and ScoopWhoop for flight & hotel discovery and user engagement
- CAB-TV ran advertisements for Lendkart & Grofers (now blinkit)
- SPOT-ME: Advertisement on Mylar balloon; aid drivers locate available parking spots inside a shopping mall & help brands pull customer attention
- Initiated key partnerships with high profile shopping malls in New Delhi, Gurgaon, and NOIDA; Secured Mylar balloons from Chinese suppliers for SPOT-ME, 150+ tablets from local providers for CAB-TV
Manager - New Initiatives
Getmyparking.com
11.2015 - 03.2016
- Led growth and partnership along with CMO to add revenue channels & enhance value proposition
- Partnered across media houses, restaurants, pharmacies to generate revenue through advertisement on parking stickers
Process Associate
Royal Bank of Scotland
11.2014 - 10.2015
- Managed a team of 3 members, sent EOD reports to on shore clients (Citizens Bank, U.S.A), S.O.D targets, and created Standard Operating procedure of the process
- Managed day-to-day team assignments, led the team as a subject matter expert of the ACH process (Automated Claim House)
Education
BBA - Bachelor
Guru Gobind Singh Indraprastha University
01.2014
Skills
- Strategic Alliances & Partnerships
- Channel Strategy Planning & Execution
- P&L Management & Profit Centre Operations
- Product & Program Management
- Business Intelligence
- Operational & Process Excellence
- Supplier and Category Management
- Contract Management
- Leadership
- Communication
- Interpersonal
- Negotiation & Analytical
- Problem Solving & Team Management
Timeline
Senior Manager – Wellness and Engagements
Onsurity
06.2020 - 01.2024
Senior Manager (Strategic Partnerships & Alliances)
PoshVine
08.2017 - 05.2020
Founder
INNO – BIZ Advertisement Solutions
04.2016 - 08.2017
Manager - New Initiatives
Getmyparking.com
11.2015 - 03.2016
Process Associate
Royal Bank of Scotland
11.2014 - 10.2015
BBA - Bachelor
Guru Gobind Singh Indraprastha University
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