Samarth Pailwan
Growth Associate , CRM & Lifecycle Marketing
Bengaluru,KA
Summary
Growth Associate specialising in CRM and lifecycle marketing across D2C. Plans and optimises Email, SMS, Push, WhatsApp, and In-App campaigns through segmentation, A/B testing, and cohort analysis to lift retention, conversion, and lifetime value. Drives churn reduction and reactivation through automation, gamification, and performance reporting.
Overview
3
3
Certifications
4
4
years of professional experience
Work History
Growth Associate
Loco
03.2025 - Current
- Executed data-driven lifecycle campaigns (Email, SMS, Push) to enhance engagement and reduce churn in key user cohorts.
- Optimized onboarding and engagement journeys, increasing D1 retention by 27% and D7 retention by 35%.
- Executed data-driven lifecycle campaigns (Email, SMS, Push), improving engagement and reducing churn across key user cohorts.
- Applied advanced user segmentation to enhance personalisation, improving conversions and LTV.
- Managed end-to-end CRM campaigns with A/B testing, increasing CTR by ~20%.
- Analysed performance across CTR, Conversion Rate, Retention, ARPU, and Churn for data-driven optimisation.
- Implemented churn prevention, loyalty programs, and gamification (quests, rewards) to increase engagement; delivered KPI insights to optimize ROI.
CRM Executive
Beta Blink
02.2024 - 03.2025
- Launched and managed targeted CRM campaigns to increase player retention and engagement.
- Conducted customer data analysis for enhanced segmentation and personalized messaging.
- Managed promotional campaigns from concept to execution and conducted post-campaign analysis.
- Monitored user behaviours and optimised customer journeys for better player experiences.
- Monitored user behaviors and optimised customer journeys for better player experiences.
- Collaborated with internal teams to ensure consistent messaging across all CRM channels.
CRM Executive
Deltatech Gaming Limited
08.2022 - 01.2024
- Implemented data-driven retention strategies across Email, SMS, and Push channels, improving player engagement and reducing early-stage churn.
- Conducted in-depth market research to develop targeted CRM campaigns that increased alignment with player preferences and behaviour patterns.
- Automated CRM campaigns and streamlined workflows, enhancing campaign turnaround time and reducing manual effort.
- Analysed campaign performance data to deliver actionable insights that refined campaign effectiveness and maximised ROI.
Education
MBA - Marketing
Sinhgad Institute of Management
Pune, India 04.2001 -
BBA - Marketing
Vishwakarma University
04.2001 -
Skills
Lifecycle marketing
Retention marketing
CRM strategy
Marketing automation
Campaign performance reporting
A/B testing
Customer segmentation
Cohort analysis
Google Analytics
Funnel analysis
Customer lifetime value modeling
Marketing attribution
CRM database management
Journey orchestration
Deliverability management
Certification
Optimove Certified Professional
Timeline
Growth Associate
Loco
03.2025 - Current
CRM Executive
Beta Blink
02.2024 - 03.2025
CRM Executive
Deltatech Gaming Limited
08.2022 - 01.2024
MBA - Marketing
Sinhgad Institute of Management
04.2001 -
BBA - Marketing
Vishwakarma University
04.2001 -