Samarth Somanna
Bengaluru
Summary
Dynamic Site Merchandiser with a proven track record at Target, specializing in category management and conversion optimization. Leveraged web analytics to drive a 17% increase in conversion rates, while enhancing product discovery through strategic SEO initiatives. Adept at cross-functional collaboration and translating data insights into actionable merchandising strategies.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Site Merchandiser – Category Refresh
Target
05.2023 - Current
- Own and execute end-to-end category refreshes across the Hardlines portfolio (Electronics, Toys, Sporting Goods, and Entertainment), ensuring alignment with inventory, seasonal strategies, and guest experience goals
- Leverage Domo dashboards to analyze raw guest behavior data, identifying conversion gaps, traffic drop-offs, and lost demand across browse, search, and PDP journeys
- Translate guest pain points into actionable merchandising strategies and SEO optimizations to improve product discovery, relevance, and conversion
- Implemented search and browse optimizations in Electronics and Kids’ Headphones categories, resulting in a 17% increase in conversion and a +6.5K order growth in Kids Headphones alone.
- Analyze guest behavior data via Domo and Adobe Analytics to identify performance gaps and deliver actionable merchandising insights to cross-functional stakeholders for strategic alignment
Operations / Content Associate
Wolt
03.2022 - 08.2022
- Managed and updated localized content for product listings across multiple categories, ensuring accuracy and cultural relevance
- Coordinated with vendors and internal teams to streamline onboarding, promotions, and campaign execution
- Monitored performance and availability metrics to flag operational issues and improve fulfillment efficiency
Grocery Associate
Wolt
01.2022 - 02.2022
- Supported in-store operations including inventory restocking, order fulfillment, and quality checks
- Helped plan in-store product layout to reduce picking and packing time for store staff, improving order readiness and delivery speed
- Delivered responsive customer service during peak hours, ensuring high satisfaction and smooth store performance
New Business Associate
MC Group
04.2021 - 08.2021
- Contacting different media agencies from within and outside of the network to build a strong consortium for European Commission Projects, winning 4/6 total projects.
- Connecting the Media Agencies with different in-house units of the company.
- Worked on several Projects including, European investment bank, Turkish Airlines, SPIPA and the European Union projects, executing their vision.
- During the assignment I received an opportunity to take on the role of a junior account manager managing accounts of Turkish Airlines and SPIPA.
Education
Post-Graduate Certificate - Digital Marketing
Purdue University
Remote08-2022
Master of Science - International Marketing
GISMA Business School
Berlin, Germany09-2021
Bachelor of Commerce - Commerce
Christ University
Bengaluru, India04-2018
Skills
- Web analytics
- Category management
- Adobe Analytics
- Domo
- Greenfield
- Microsoft Excel
- Business & Sales Analysis
- Conversion Rate Optimization
- SEO (Search Engine Optimization)
- Customer Journey Mapping
- Cross-functional Collaboration
Certification
CRO - CXL Mini degree
Adobe analytics, Business Practioner
CSM
SAFe Agile POPM
Languages
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
French
Elementary (A2)
Timeline
Site Merchandiser – Category Refresh
Target
05.2023 - Current
Operations / Content Associate
Wolt
03.2022 - 08.2022
Grocery Associate
Wolt
01.2022 - 02.2022
New Business Associate
MC Group
04.2021 - 08.2021
Post-Graduate Certificate - Digital Marketing
Purdue University
Master of Science - International Marketing
GISMA Business School
Bachelor of Commerce - Commerce
Christ University