Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Samarth Somanna

Bengaluru

Summary

Dynamic Site Merchandiser with a proven track record at Target, specializing in category management and conversion optimization. Leveraged web analytics to drive a 17% increase in conversion rates, while enhancing product discovery through strategic SEO initiatives. Adept at cross-functional collaboration and translating data insights into actionable merchandising strategies.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Site Merchandiser – Category Refresh

Target
05.2023 - Current
  • Own and execute end-to-end category refreshes across the Hardlines portfolio (Electronics, Toys, Sporting Goods, and Entertainment), ensuring alignment with inventory, seasonal strategies, and guest experience goals
  • Leverage Domo dashboards to analyze raw guest behavior data, identifying conversion gaps, traffic drop-offs, and lost demand across browse, search, and PDP journeys
  • Translate guest pain points into actionable merchandising strategies and SEO optimizations to improve product discovery, relevance, and conversion
  • Implemented search and browse optimizations in Electronics and Kids’ Headphones categories, resulting in a 17% increase in conversion and a +6.5K order growth in Kids Headphones alone.
  • Analyze guest behavior data via Domo and Adobe Analytics to identify performance gaps and deliver actionable merchandising insights to cross-functional stakeholders for strategic alignment

Operations / Content Associate

Wolt
03.2022 - 08.2022
  • Managed and updated localized content for product listings across multiple categories, ensuring accuracy and cultural relevance
  • Coordinated with vendors and internal teams to streamline onboarding, promotions, and campaign execution
  • Monitored performance and availability metrics to flag operational issues and improve fulfillment efficiency

Grocery Associate

Wolt
01.2022 - 02.2022
  • Supported in-store operations including inventory restocking, order fulfillment, and quality checks
  • Helped plan in-store product layout to reduce picking and packing time for store staff, improving order readiness and delivery speed
  • Delivered responsive customer service during peak hours, ensuring high satisfaction and smooth store performance

New Business Associate

MC Group
04.2021 - 08.2021
  • Contacting different media agencies from within and outside of the network to build a strong consortium for European Commission Projects, winning 4/6 total projects.
  • Connecting the Media Agencies with different in-house units of the company.
  • Worked on several Projects including, European investment bank, Turkish Airlines, SPIPA and the European Union projects, executing their vision.
  • During the assignment I received an opportunity to take on the role of a junior account manager managing accounts of Turkish Airlines and SPIPA.

Education

Post-Graduate Certificate - Digital Marketing

Purdue University
Remote
08-2022

Master of Science - International Marketing

GISMA Business School
Berlin, Germany
09-2021

Bachelor of Commerce - Commerce

Christ University
Bengaluru, India
04-2018

Skills

  • Web analytics
  • Category management
  • Adobe Analytics
  • Domo
  • Greenfield
  • Microsoft Excel
  • Business & Sales Analysis
  • Conversion Rate Optimization
  • SEO (Search Engine Optimization)
  • Customer Journey Mapping
  • Cross-functional Collaboration

Certification

CRO - CXL Mini degree

Adobe analytics, Business Practioner

CSM

SAFe Agile POPM

Languages

English
Bilingual or Proficient (C2)
German
Intermediate (B1)
French
Elementary (A2)

Timeline

Site Merchandiser – Category Refresh

Target
05.2023 - Current

Operations / Content Associate

Wolt
03.2022 - 08.2022

Grocery Associate

Wolt
01.2022 - 02.2022

New Business Associate

MC Group
04.2021 - 08.2021

Post-Graduate Certificate - Digital Marketing

Purdue University

Master of Science - International Marketing

GISMA Business School

Bachelor of Commerce - Commerce

Christ University

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Samarth Somanna