Summary
Work History
Education
Skills
Accomplishments
Timeline
OperationsManager
Samarth Take

Samarth Take

Community Lead at MPL (Striker & Mayhem)
Mumbai

Summary

Experienced brand marketer and community manager with 4 years of proven success in driving engagement and building thriving online communities. Currently, Community Lead at MPL, overseeing initiatives and fostering meaningful connections with users. Previously specialized in content and influencer marketing at ByteDance for platforms like Helo, TikTok, and Resso. Also involved in fan engagement activities for Martin Garrix, spearheading fan strategy and collaborations.

Work History

Associate Manager - Community Lead

Striker & Mayhem Studios (MPL)
Bengaluru
2021.04 - Current
  • Work with VP, Marketing to lead Community & Social efforts for all MPL sub-brands
  • Develop compelling and cohesive content aligned with target audience interests, ensuring consistent brand messaging and tone across multiple platforms.
  • Collaborate with the Brand team, internal parties (PR, Media, Legal) and all external agencies (Media, PR, Creative) on establishing & maintaining the brand’s social & community calendar to ensure cross-activity alignment
  • Identify creative ways to conduct outreach, engage, foster and maintain relationships with gaming talents and industry leaders
  • Develop and maintain marketing kits & resources, guidelines, and rules by designing and providing playbooks, doing 1:1 calls or public events with community members
  • Boosted Discord followers to 25K and Instagram to 30K using strategic social media tactics and engaging content curation.

Associate, Content & Growth Marketing

ByteDance
Mumbai
2020.01 - 2021.04
  • Assisted manager in planning, development and execution of ByteDance’s digital media buying strategy
  • Developed content strategies that elevated brand awareness, significantly increased audience engagement, and fostered substantial follower growth
  • Regulated overall project management of digital, influencer & celebrity programs, supervising and driving process of activation and communication with external clients and internal stakeholders
  • Utilised advanced analytics tools to track and measure campaign performance, effectively providing valuable insights for future strategies and optimisations
  • Managed monthly budget for ad spends upto INR 1.5 CR

Intern, Marketing - Social

9X Media
Mumbai
2019.08 - 2019.12
  • Conducted engaging Q&A sessions with celebrities, leveraging platforms such as Facebook and Instagram Live.
  • Collaborated with the Network Operations team at PCR to curate and broadcast social media content on live on-air shows, including 9xm Asktrack, 9x Jalwa Jabra Fan, 9x Jalwa Ask Mona, and 9x Tashan Fan Wars.
  • Developed and maintained weekly content calendars for 9x Media's social media platforms, ensuring consistent and strategic content dissemination.
  • Supported the PR team in driving positive engagement on social media for ongoing 9x campaigns, enhancing brand reputation and visibility.

Freelance - Community Building & Fan Strategy

Plus X Hub
Remote
2017.12 - 2019.08
  • Collaborated with renowned recording labels including Sony Music Global (WW) and STMPD Records (NL) as a freelancer, driving targeted promotion of their artists, music, and campaigns to relevant audiences.
  • Worked with notable brands like Sony Music Middle East, Coca-Cola, AXE, MTV and more, as a creator amplifying their launch campaigns through strategic partnerships.
  • Conducted personal interviews with artists such as Martin Garrix and others as part of a freelance project with Amsterdam-based PR agency, 'The Media Nanny.'
  • Supported event management companies such as Percept (IN), Neon Countdown (TH) and Pico Group (SG) by implementing promotional activities, including giveaways and content integrations, to boost ticket sales for their events.
  • Established partnerships with international events and facilitated real-time social media updates through dedicated 'Plus X Hub' correspondents.

Education

Bachelor’s Degree - Commerce

Kirti M Doongursee College
Mumbai
2016.06 - 2020.10

Secondary School Certificate -

IES Nabar Guruji Vidyalaya
Mumbai
2004.06 - 2014.04

Skills

Community Building

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Accomplishments

  • Crafted various collaborations during recent Martin Garrix India tour, such as the Martin Garrix and Rohit Sharma meet-up, creator partnerships, and facilitating link-ups between Garrix and local celebrities.
  • Created immense chatter and awareness around the launch of Mayhem Studios’ first title - Underworld Gang Wars with an on-ground live Drone event in Mumbai. Campaign result ~ 15 Million+ Video Views and 2 Million+ Engagement via Influencers and Meme Marketing
  • Driven campaigns at ByteDance which have resulted in over 3 Billion views and 1.5M+ User Growth
  • 40% increase on followers to 75,000 for 9x Media's Helo handles within 4 months on joining the team - with extremely limited budgets

Timeline

Associate Manager - Community Lead

Striker & Mayhem Studios (MPL)
2021.04 - Current

Associate, Content & Growth Marketing

ByteDance
2020.01 - 2021.04

Intern, Marketing - Social

9X Media
2019.08 - 2019.12

Freelance - Community Building & Fan Strategy

Plus X Hub
2017.12 - 2019.08

Bachelor’s Degree - Commerce

Kirti M Doongursee College
2016.06 - 2020.10

Secondary School Certificate -

IES Nabar Guruji Vidyalaya
2004.06 - 2014.04

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Samarth TakeCommunity Lead at MPL (Striker & Mayhem)