Sambit Chakrabarty

• Spearhead a team of 5 data scientists, overseeing day-to-day operations, project execution, and stakeholder deliverables.
• Architected and executed a full-scale migration to Salesforce Datorama, optimizing data integration and reporting.
• Designed and implemented an end-to-end omnichannel data architecture in Datorama, integrating 8+ digital and 3 offline channels into a unified data lake that powers advanced analytics, cross-channel attribution, and real-time business insights.
• Led the migration of a major pharmaceutical client to a Databricks + Tableau environment, enhancing data processing and visualization capabilities.
• Deliver Monthly Digital Analytics reports to CXOs and stakeholders via Tableau, Looker Studio, Power BI, and Python dashboards.
• Designed and implemented a Unique Events pipeline in BigQuery (GCP), improving data accuracy and tracking efficiency.

AI/ML & Automation Innovations

• Developed LLM-based automated insights using Ollama, enhancing client reporting with AI-driven analytics.
• Built an Excel-based Tag Quality Checker to automate tag validation, ensuring accurate data collection.
• Created Macro-powered slide automation to streamline report generation, reducing manual effort by 70%.
• Conducted A/B testing using Python and client tech stacks to optimize business processes and decision-making.

Hackathon

• Led a team of 3 in developing a Resume Screener AI for bulk candidate evaluation during a corporate hackathon using Python and projecting in Streamlit

• Managing Entire Marketing Data lake for multiple reporting and analysis.
• Handling Entire Digital Marketing and Analytics for US, EMEA and Mexico
• Point of Contact for Search, Display, Web Analytics and Social campaign performance across markets
• Visualization Build and Delivery through Tableau for clients
• Continuously updated knowledge of industry best practices and emerging trends, sharing insights with colleagues to drive continuous improvement within the team.
• Managing large scale Programmatic campaigns across markets.
• Delivering Reporting and Data Analysis to clients through Tableau and Datorama
• Mentored junior analysts, providing guidance on best practices and fostering a supportive learning environment.
• Streamlined reporting processes to save time and improve accessibility of critical information for decisionmakers.
• Led cross-functional teams for successful completion of projects, ensuring timely delivery and client satisfaction.

Clients : Nissan, Mitsubishi, Renault, Daimler, HSBC, HP, Amgen, P&G

Understanding and providing recommendations for search engine advertising to help drive quality traffic, maximize ROI and unlocking areas of opportunity. Supporting multiple Account managers who manage Yahoo!'s top tier clients.

Major vertical handled - Retail, Field and Mid Agency.

• Providing ongoing reporting of search marketing performance metrics to clients.
• Conduct deep data analysis for search account optimization requirements and help develop and execute campaign optimization strategy.
• Analysis of large set of search traffic and metrics for Yahoo customers in NA Region.
• Suggesting Optimization opportunities for Account Managers.
• Data Reporting and forecasting on a day to day basis for customers running advertisements in - YahooBing partner network and it's owned and operated networks.
• Forecasting and projection analysis.

• Increased website traffic by implementing search engine optimization strategies and keyword research.
• Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.