Samden Sherpa
Content and Digital Marketing Specialist
Bengaluru,TG
Summary
Driven Content Head, experienced with creating and executing comprehensive content strategies that align with business goals. Utilizes SEO and data analytics to enhance content performance and drive engagement. Track record of fostering team collaboration to deliver high-quality content in dynamic environment.
Seeking an opportunity to contribute my skills and grow professionally in an organization that values innovation and continuous learning. I am eager to enhance my skills, expand my expertise, and contribute meaningfully to the company’s success.
Overview
10
10
years of professional experience
6050
6050
years of post-secondary education
Work History
Head of Content/Marketing
BlueTimbre Music Pvt. Ltd.
09.2022 - 03.2025
- Company Overview: Music Pandit. Website: www.musicpandit.com
- Lead and manage a team of four, including a performance marketer, content writer, and media team.
- Oversee website management and SEO, including keyword research, data analysis, and optimization.
- Develop and execute marketing strategies, including competitor analysis, site audits, and product landing page creation.
- Conduct monthly performance analysis of the team, providing feedback based on key performance indicators (KPIs) to enhance productivity.
- Create and publish customer-centric content for Music Pandit’s products, ensuring engagement and brand consistency.
- Proofread all company content to maintain accuracy and alignment with the brand vision.
- Develop communication messages for the admin team to ensure clear and effective internal communication.
- Manage social media platforms, oversee content calendars, and ensure timely and engaging content delivery.
- Collaborate with product, sales, tech, and design teams to streamline workflows and drive results.
- Generate weekly and monthly reports and presentations to track performance and inform decision-making.
- Supervise junior team members, ensuring quality standards and efficiency.
- Conduct weekly strategy meetings to align the team on goals and objectives.
- Music Pandit. Website: www.musicpandit.com
Senior SEO Content Writer/Developer - Digital Marketing
BYJU'S
06.2018 - 04.2022
- Company Overview: Website: www.byjus.com
- Lead a team of 4 members.
- Create Educational/Learning Content for IIT JEE, Physics, and Chemistry subjects.
- Generate marketing content or customer-centric content for BYJU's products and publish them on the website (single landing pages).
- Carry out search engine optimizations.
- Keyword research and data analysis.
- Formulate marketing strategies including competitor analysis (site audit), product landing page creation, and more.
- Coordinate with different teams including product, sales, PR, tech, and design teams, and maintain a smooth workflow.
- Generate weekly and monthly reports and presentations involving session data, page rank (fold) data, bounce rates, and more.
- Create blog articles for backlinks.
- Website: www.byjus.com
Copy Editor
Greynium Information Technologies
11.2016 - 06.2018
- Company Overview: Gizbot / OneIndia. Website: www.gizbot.com
- Quality checking of the work of junior content writers.
- Editing and proofreading news articles.
- Write product (software, gadgets, and apps) reviews and campaign articles.
- Create custom as well as original content including industry news, press releases, and questionnaires.
- Public Relations.
- Conducting face-to-face and telephonic interviews.
- Creating videos, especially for YouTube.
- Coordinating between writers and technical as well as other departments.
- Gizbot / OneIndia. Website: www.gizbot.com
Senior Assistant Editor
Silicon India
10.2014 - 07.2016
- Company Overview: CIOReview U.S. Edition. Website: www.cioreview.com
- Lead a team of 5 members. Check the quality of the content written by members of the team.
- Create important vertical articles.
- Handle magazine projects based on tech offerings (SAAS, Cyber security, Big Data, Cloud, AI, VR/AR, and data centers). Make sure that the magazine goes for printing before the deadline.
- Coordinate with the design and sales team for various materials.
- Maintain communication with internal company members as well as external clients.
- CIOReview U.S. Edition. Website: www.cioreview.com
Education
PGDM - Digital Marketing
Purdue University
Bangalore12.2022
Master of Science - Electronic Media
Garden City College
Bengaluru 04.2001 -
B.A. - Journalism
Indian Academy Degree College
Bangalore06.2012
12th (I.S.C) - Arts
St. Joseph’s School, North Point
Darjeeling, West Bengal04.2009
10th (I.C.S.E) -
St. Joseph’s School, North Point
Darjeeling, West Bengal04.2007
Skills
All things related Content - Calendar, Research, Strategy, Creation, Editing, Publishing
Digital Marketing - SEO, Website Optimization and Paid Advertising (SEM, e-mail and Social Media Marketing, Lead Generation)
Team Leadership and Management
Project Management
Data Analysis and Reporting
Content Management Systems
Computer and Software Proficiency
Customer relationship management (CRM)
Social Media Management
Graphic Design
AI Tools
Problem-solving, Design and Critical Thinking
Teamwork and Collaboration
Decision-making
Reference Links
http://www.musicpandit.com/, https://www.omni-id.com/pdfs/CIOReview_omni-ID.pdf, https://byjus.com/jee/, https://byjus.com/jee-mock-test/, https://byjus.com/jee/all-india-test-series-jee-neet/, https://byjus.com/jee/jee-mock-test-solutions/, https://byjus.com/jee/notification/, https://byjus.com/jee/iit-jee-study-plan/, https://byjus.com/jee/iit-jee-preparation-tips-and-study-hacks/, https://www.gizbot.com/authors/samden-sherpa.html
Interests
Writing
Music
Gaming
Technology
Sports
Timeline
Head of Content/Marketing
BlueTimbre Music Pvt. Ltd.
09.2022 - 03.2025
Senior SEO Content Writer/Developer - Digital Marketing
BYJU'S
06.2018 - 04.2022
Copy Editor
Greynium Information Technologies
11.2016 - 06.2018
Senior Assistant Editor
Silicon India
10.2014 - 07.2016
Master of Science - Electronic Media
Garden City College
04.2001 -
PGDM - Digital Marketing
Purdue University
B.A. - Journalism
Indian Academy Degree College
12th (I.S.C) - Arts
St. Joseph’s School, North Point
10th (I.C.S.E) -
St. Joseph’s School, North Point