Sam Dosanjh

• Led an Impactful (1st of its kind in state with a budget of above 100Cr) Programmatic advertising campaign (Video + Image) with a substantial budget for a prominent Indian political party, enhancing targeting precision and maximizing performance with data-driven insights.
• Managed strategic planning and execution, ensuring strict compliance and ethical standards in complex political environments.
• Collaborated with multidisciplinary teams to achieve cohesive campaign execution and deliver measurable results aligned with strategic objectives.
• Passionately utilized digital media to influence public opinion and shape electoral outcomes, thriving in dynamic, innovation-driven environments.

• Managed Digital advertising campaigns for a diverse portfolio of advertisers including IndiGo Airlines, WeWork, Canon Printers, Government Projects, Jaquar Bath+Light, Maspar, Yatra, Century Prowud, Zeya, Kaff, and Rehau India
• Led Digital advertising strategies across digital planning, OTT, buying, and strategic initiatives for leading media agencies in India and Southeast Asia.
• Spearheaded the development and successful launch of Slice (SAAS product), resulting in a 42% increase in agency revenue share within the first year.
• Collaborated extensively with engineering, marketing, and sales teams to ensure seamless alignment with Digital advertising goals and business objectives.
• Led & mentored a team of 22 People

• Served as the Digital Media Account Lead for Honda Cars.
• Crafted a Data driven model of attribution to derive efficient qCPL
• Planned & Strategized cross channel digital integration for maximum Brand recall & reach
• Oversaw comprehensive data-driven media strategy implementation for Honda Cars across diverse platforms, achieving key performance indicators such as website visits, store footfalls, and leads, through thorough analytics and user behavior funnel integration.
• Awarded with best digital cross channel lead campaign (Automobile category | AFAQS)

• Led key Digital media initiatives to drive agency business growth, focusing on brand building and ROI optimization.
• Planning, research & collaboration with industry top publishers both Demand & Supply Side
• Developed and executed comprehensive digital marketing strategies to enhance brand presence and scale agency revenue.
• Managed digital strategy implementation and trained teams to optimize performance across various channels.
• Oversaw media accounts, measured ROI and KPIs, and managed digital marketing budgets effectively.
• Analyzed SEO and Google Analytics data to drive insights and improve online content performance.
• Developed inbound marketing plans and anticipated sales trends to align strategies with business goals.
• Organized and led digital marketing teams, researched competitors, and provided actionable recommendations for improvement.

• Managed account strategies for MangoData clients like Patanjali, IndiGo Airlines, Jaquar Lighting, Seiko, and others.
• Aligned client goals with digital solutions using Facebook, Instagram, Twitter, and Google to boost ROI across various industries.
• Analyzed complex data to guide client pitches and evaluate campaign performance effectively.
• Oversaw supply operations at MangoData, handling negotiations and technical integrations for premium inventory flow.

Aligning with priorities & objectives within the organization to meet revenue & goals.

• Strategy Development
• Budget Management
• Vendor and Partner Management
• Campaign Optimization
• Data Strategy and Analytics
• Compliance and Risk Management
• Team Leadership and Development
• Reporting and Stakeholder Communication
• Testing and Innovation
• Performance Evaluation and Optimization
• Lead for digital recruitment

Playing a crucial role in driving successful Digital advertising campaigns, ensuring client satisfaction, and fostering a productive and innovative team environment.

• Team Management and Leadership
• Campaign Strategy and Execution
• Client and Stakeholder Communication
• Data Analysis and Insights
• Technology and Platform Management
• Compliance and Risk Management
• Continuous Improvement and Innovation
• Budget Management
• Training and Knowledge Sharing
• Performance Evaluation and Goal Setting

• Developed and executed comprehensive digital strategies that aligned with business objectives and enhanced market positioning.
• Led cross-functional teams in the implementation of digital initiatives, fostering collaboration and ensuring alignment with corporate goals.
• Utilized deep industry knowledge and analytical insights to identify emerging trends and opportunities for innovation in digital marketing and user engagement.
• Drove data-driven decision-making processes by leveraging analytics and KPIs to optimize digital campaigns and improve user experiences.
• Managed multiple projects simultaneously, ensuring delivery within timelines, budgets, and quality standards.
• Effectively communicated digital strategies and results to stakeholders at all levels, gaining buy-in and support for key initiatives.
• Spearheaded initiatives that resulted in measurable outcomes, such as increased user engagement, revenue growth, and market share.
• Maintained up-to-date knowledge of industry trends and best practices through continuous learning and professional development activities.

• Structured, monitored, and reported campaigns (Handled 72% of total advertisers in North region for Y! India).
• Forecasted future trends and synchronized campaigns accordingly upon approval.
• Executed and managed premium campaigns (HPTO & Mail Login) with budgets ranging from 8-10 Cr over the past two quarters.
• Managed net amounts ranging from 25-30 Cr per quarter.
• Supervised campaign performance closely to ensure goals were met.
• Grew client revenue by an average of 60-70% within two quarters, focusing on client retention and business expansion.
• Trained Yahoo Delhi AM teams and new advertisers on existing and new products.
• Planned and bought media according to client budgets, suggesting optimal plans aligned with their goals.
• Developed internal strategies for client deliverables and ongoing campaigns.
• Handled advertiser queries ranging from account creation to billing and policy issues.

Key Projects Handled:

• Magic Bricks: GOHF Campaign (Achieved maximum reach for India O&O with industry-best CTR).
• Trivago: Video Pre-Roll TVC Buzz.
• India Mart: KAAM YAHI BANTA HAI campaign Buzz.
• Coca Cola: Buy Coke 2 Home Offer.
• Dominos: Currently executing campaign over Yahoo India.

Clients Handled:

• Microsoft, India Mart, Magic Bricks, Trivago, Dabur, Bose, UNICEF, Perfetti, Fitbit, Canon, Sony, Citi Bank, American Express, Philips, Ask Me Bazaar, Google, Rajnigandha, Micromax, Bacardi, Snapdeal, Royzez, Ibibo, Flipkart, Maruti, Hyundai, Nikon, Monster, Hitachi, Dish TV, among others.

• Managed client relationships and provided comprehensive digital solutions for brands.
• Created and analyzed trend reports and presented business reviews.
• Optimized & managedDV360, Google & Facebook Ads.
• Conducted research for new business opportunities.
• Compiled and presented monthly insights on marketing trends.
• Participated in digital media planning & buying strategies.
• Planned and executed lead generation campaigns for diverse brands.

• Campaign Execution
• Data Analysis
• Client Communication
• Platform Management
• Creative Support
• Budget Tracking
• Market Research
• Reporting
• Ad Operations
• Learning and Development
• Project Coordination
• Compliance and Best Practices
• Team Collaboration