Sameer Dehadrai
Mumbai
Summary
Experienced Research Professional with 14 years of expertise delivering solutions across diverse sectors including Technology, FMCG, Finance, and Retail. Skilled in leading UX as well as Market research initiatives, collaborating with cross-functional teams, and translating data into actionable insights. Proven track record of influencing product roadmaps and mentoring new researchers. Strong communicator with a passion for delivering high-quality consumer insights.
Overview
15
15
years of professional experience
Work History
Sr. UX Researcher
Peepal Design
Mumbai
01.2024 - Current
- Lead end-to-end user research initiatives to inform product design and development decisions.
- Drive business growth by expanding the company's UX Research portfolio.
- Design and execute a variety of Qualitative and Quantitative research studies, including usability testing, surveys and interviews.
- Analyze research findings to identify user needs, pain points, and opportunities for improvement.
- Communicate research findings and recommendations to stakeholders through clear and compelling presentations, reports, and other deliverables.
- Mentor and support junior researchers, providing guidance on research methodologies, best practices, and professional development.
UX Researcher
Meta, WhatsApp Consumer Group Research Division
Mumbai
05.2021 - 05.2023
- Lead UX Research endeavors to shape WhatsApp's Core-Consumer product strategy, focusing on Calling and Messaging pillars.
- Collaborate with cross-functional stakeholders such as Product Design, Engineering, and Data Science to align product and research roadmaps for optimal impact on the overall strategy.
- Develop research plans and tools (e.g., discussion guides, questionnaires) to address key research objectives effectively.
- Coordinate with external research agencies to conduct fieldwork, ensuring the collection of high-quality consumer data.
- Meticulously craft and share research findings with relevant cross-functional teams.
- Initiated and published a pioneering bi-monthly UX research update series across multiple workplace groups, showcasing the impact of UX on product development.
- Innovated a novel approach to convey research insights using Video Summaries and real User Snippets, effectively communicating key findings to stakeholders.
Sr. Account Manager
RSB Insights and Analytics
Mumbai
01.2018 - 04.2021
- Headed the Account Management Team for prestigious national and international clients.
- Directed large-scale User Experience (UX) research studies for leading technology firms across multiple countries, using innovative methodologies.
- Conducted diverse research studies including Idea Screenings, Concept Tests, Product Tests, Brand Health Tracks, Advertising Evaluations, Shopper Behavior, Customer Satisfaction, and Diary Studies.
- Oversaw revenue streams and maximized profitability for client accounts and projects consistently.
Sr. Manager, Consumer Insights
The Nielsen Company
Mumbai
02.2009 - 12.2017
- Manage Mumbai and Delhi teams, handling diverse multinational clients across APMEA, Europe, and North America.
- Plan and execute comprehensive research studies spanning FMCG, Finance, Automotive, and Telecom sectors.
- Oversee entire project lifecycle for Quantitative Research projects, including Concept Product tests, Brand Health, and Customer satisfaction studies.
- Serve as the primary contact for the launch of Qualtrics platform in Consumer Insights India division.
- Spearheaded pioneering online research service offerings by Nielsen, contributing to their successful implementation.
- Attained 'Train the Trainer' certification and conducted numerous training sessions for industry groups within Nielsen.
- Developed training materials for North Point Institute of Market Research and delivered project management workshops.
- Recognized with "The Nielsen: Simply Excellent" Gold awards for outstanding management of challenging projects and initiatives.
Education
Master of Management Studies (MMS) - Marketing
IES Management College
Mumbai05.2008
B.E. - Computer Science
K.C. College, Mumbai University
Mumbai05.2005
Skills
- Quantitative, Qualitative, Mixed Methods Research
- Qualtrics XM, Survey2Go, and SPSS
- Collaboration and Relationship Building with XFNs
- Analytical abilities
- Strong written and verbal communication
- Team Management and Development
Affiliations
- Sports enthusiast and enjoy running (have participated in various Marathon events).
- Avid interest in Music and playing Acoustic Guitar.
- Keen traveler/explorer and amateur photographer
- Languages Known: Marathi, English, and Hindi.
Confirmation
I hereby confirm that the above information is true and to the best of my knowledge.
Timeline
Sr. UX Researcher
Peepal Design
01.2024 - Current
UX Researcher
Meta, WhatsApp Consumer Group Research Division
05.2021 - 05.2023
Sr. Account Manager
RSB Insights and Analytics
01.2018 - 04.2021
Sr. Manager, Consumer Insights
The Nielsen Company
02.2009 - 12.2017
Master of Management Studies (MMS) - Marketing
IES Management College
B.E. - Computer Science
K.C. College, Mumbai University
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