Sameer Karmakar

Croma – Lead Account

• Lead campaign strategy and execution for major retail moments including:
  Back to Campus Campaign
  Black Friday Sale Campaign
  Croma’s ongoing brand refresh (rebranding project)
  Diwali Dabbawala Campaign (creative ideation + execution support)
• Draft CEO quotes, industry responses, and narrative-setting messaging for market stories across consumer electronics, e-commerce, retail, and technology.
• Curate thought-leadership articles on behalf of the CEO and senior leadership.
• Manage high-stakes crisis communications, including:
  Bandra store fire
  Solapur store theft
  Attack on staff at Croma Dewnar
  Multiple region-specific escalations
• Drive proactive media engagement to position Croma as a top-of-mind brand for retail and industry commentary.

Tata Digital – Lead Account

• Managed the CEO’s LinkedIn account, including thought leadership, updates, and narrative alignment.
• Led communication for the Tata Neu Power Play campaign during IPL 2025, significantly boosting app traction.
• Drafted quotes and statements for spokespersons across tech, platform, and e-commerce domains.
• Handled crisis responses, sensitive media queries, and ecosystem-related issues.

Key Achievements:

• 300%+ increase in Tata Neu app usage during the IPL Power Play campaign.
• Strengthened Croma’s positioning — now viewed as Top 3 online retailers in India (after Amazon and Flipkart).
• Contributed to Croma becoming No.1 offline electronics retailer in multiple states through narrative-building and visibility.

Previous Accounts:

• Supported PR and media outreach across corporate, tech, and business domains for Tata Sons and Tata Technologies.
• Part of the core communication team for the Tata Technologies IPO, assisting with content, media coordination, and narrative development.
• Contributed to the announcement of the Tata Technologies–BMW Joint Venture (now BMW TechWorks India) by curating stories and setting up leadership interviews.
• Drafted press releases, statements, pitches, and briefing documents for key corporate announcements.

• Managed five client accounts, ensuring digital marketing needs were met through effective communication.
• Curated engaging social media content, enhancing brand visibility and boosting conversions.
• Contributed innovative ideas and strategies to address client challenges and outperform competitors.
• Crafted persuasive copy for digital assets, including ad campaigns and blog articles, driving engagement.
• Liaised between clients and designers to ensure design elements aligned with campaign strategy.
• Coordinated project timelines, milestones, and deliverables to meet deadlines and budgets consistently.

• Identified new opportunities and forged strategic partnerships to drive business growth.
  Expanded service portfolio through data-driven insights and market trend analysis.
  Led initiatives that generated substantial revenue growth and market expansion.
  Developed innovative solutions to enhance client relationships and ensure business success.