Summary
Overview
Work History
Education
Skills
Certification
Languages
Individual Notable Achievements
Community Development Initiative
Key Result Areas
Major Assignments
Personal Information
Training
Timeline
Generic
SAMEER PRATINIDHI

SAMEER PRATINIDHI

Summary

Proactive and achievement-oriented Professional bringing 24 years of marketing and leadership experience with special emphasis helping across Industry clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Sales and Marketing Head

Wedha Communication Pvt Ltd
12.2022 - Current
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Freelancer

MSME
03.2021 - 12.2022
  • Analyzed user feedback to gather input and identify areas required for improvement.
  • Trained new team members to apply best coding best practices and proper use of development tools.
  • Collected, arranged, and input information into database system.
  • Evaluated customer needs and feedback to drive product and service improvements.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Devised and implemented processes and procedures to streamline operations.
  • Created and managed project plans, timelines and budgets.

Master Mentor (Managing Partner)

SSS Mentors
10.2017 - 03.2021
  • Mentored 2061 career professionals on digital platform to lay down their career path and achieve the same to achieve the long-term goals
  • Use of VYMO / ZOHO CRM for lead creation to Follow up and Conversion
  • Assisted youth with homework assignments, sports, and fitness, art and literacy.
  • Maintained strict confidentiality in all situations unless abuse, neglect, or threats identified.
  • Provided guidance and recommended coping mechanisms for youth dealing with difficult issues.
  • Assisted mentees in developing self-confidence and positive self-image.
  • Promoted positive relationships between mentees and other peers and adults to encourage social resilience and connection.
  • Advised students on educational, career and social opportunities.
  • Encouraged students to explore age-appropriate and career-related opportunities.

Vice President

YES Bank
04.2016 - 10.2017
  • Got Digital tendering that is Etendering mandate from the Government of Maharashtra as one of the Four Bankers
  • Got Food and Civil Supplies Department Mandate for digitally managing the processes and tracking the food supplies from the Government of Maharashtra as one of the Three Bankers
  • Increased company growth through collaboration with sales and marketing departments.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Formulated and executed strategic initiatives to improve product offerings.

Senior Relationship Manager

ICICI Bank
01.2006 - 04.2016
  • Distinction of managing the counters digitally for the Key Client -Pune Municipal Corporation and ascertained the RBI Guidelines and saved around 100 people for them
  • Got appreciated from the State Govt
  • For the digital auctioning of sand in all the districts of Maharashtra for the Sand Auction in 2012
  • Researched current trends to identify prospective customers and determine specific needs.
  • Developed new banking relationships with business prospects.
  • Requested customer feedback to drive client satisfaction and retention while quickly remedying issues.
  • Worked with branch partners to maximize sales efforts to business customers and cross-sell other products and services.
  • Planned and attended meetings with clients to cultivate and grow partnerships and opportunities.
  • Gave exciting presentations to prospects and leads in effort to build business opportunities.

Assistant Quality Manager

WNS
10.2004 - 01.2006
  • Saved around 10000 pounds by implementing various six sigma projects
  • These include manpower as well as reduced in rejections hence reworks
  • Holds the merit of winning the Best Exemplar Award for the successful completion of 3 Green Belts Projects in 2005-06
  • Received Quality Award for training around 7000 people in six sigma in 2004-05
  • Provided observations, took measurements, and performed tests at various stages according to quality control plan.
  • Updated quality control standards, methods, and procedures to meet compliance requirements.
  • Calibrated instruments and scales in production area and quality lab.
  • Managed and archived quality documentation and participated in internal and external quality audits.
  • Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
  • Evaluated quality problems and performed assessments to identify and resolve issues.
  • Mentored and encouraged employees to strive for excellence while fostering professional growth.

Quality Assistant

Grupo Antolin Pune Pvt. Ltd.
09.2000 - 06.2004
  • Reduced the rejections from 5% to 3% by ensuring supply of proper raw materials and also putting quality inspections in place
  • Saved cost by indigenisation and standardisation of imported raw materials
  • Implemented Advanced Product Quality Planning (APQP), Production Part Approval Process (PPAP), Failure Mode and Effect Analysis (FMEA) and Measurement System Analysis (MSA)
  • Generated quality control reports for returned products to identify and communicate patterns.
  • Supported audit preparation through research, analysis and presentation development.
  • Assisted with independent internal and external audits.
  • Evaluated returned products for safety, functionality, and other issues.
  • Assessed quality of finished products with careful inspections.
  • Recorded inspection and test results on data sheets.

Education

MBA - Operations Research

Institute of Management And Career Development, Pune University
Pune, India
06.2000

Bachelor of Engineering - Production

KBP College of Engineering, Shivaji University
Satara
06.1996

Skills

  • At Freelancer: Developed markets for 5 MSME's and also trained their Manpower for Marketing
  • At SSS Mentors, Pune: Mentored 2061 career professionals on digital platform to lay down their career path and achieve the same to achieve the long-term goals Use of VYMO / ZOHO CRM for lead creation to Follow up and Conversion Out of 2061, 566 were senior career professionals with an experience of 15 years and above
  • At YES Bank, Mumbai: Got Digital tendering that is Etendering mandate from the Government of Maharashtra as one of the Four Bankers Got Food and Civil Supplies Department Mandate for digitally managing the processes and tracking the food supplies from the Government of Maharashtra as one of the Three Bankers
  • At ICICI Bank, Mumbai for 2 years and Pune for 8 years: Distinction of managing the counters digitally for the Key Client -Pune Municipal Corporation and ascertained the RBI Guidelines and saved around 100 people for them Got appreciated from the State Govt for the digital auctioning of sand in all the districts of Maharashtra for the Sand Auction in 2012
  • At WNS, Pune: Saved around 10000 pounds by implementing various six sigma projects These include manpower as well as reduced rejections hence reworks Holds the merit of winning the Best Exemplar Award for the successful completion of 3 Green Belts Projects in 2005-06 Received Quality Award for training around 7000 people in six sigma in 2004-05
  • At Grupo Antolin Pune Pvt Ltd, Pune: Reduced the rejections from 5% to 3% by ensuring supply of proper raw materials and also putting quality inspections in place Saved cost by indigenization and standardization of imported raw materials Implemented Advanced Product Quality Planning (APQP), Production Part Approval Process (PPAP), Failure Mode and Effect Analysis (FMEA) and Measurement System Analysis (MSA)
  • Operating Systems: Windows-xp
  • Software: Microsoft Word, Microsoft Excel – Data Collection and Analysis, Microsoft PowerPoint– Management Presentations, MS projects, Minitab, Zoom, Microsoft Teams, Google Meet, Vymo, M-Sell, MAAS360, ZOHO CRM
  • Marketing Analytics
  • Advertising Campaigns
  • Search Engine Optimization
  • Competitor Analysis
  • Sales Presentations
  • Customer Segmentation
  • Performance reporting
  • Relationship Building
  • Contract Negotiation
  • Strategic Planning and Alignment
  • Strategic Marketing
  • Marketing Program Management
  • Interpersonal Communication
  • Microsoft Office
  • Problem-Solving
  • Effective Communication
  • Performance Evaluations
  • Brand Promotion
  • Social Media Campaigns
  • Vendor Relations
  • Social Media Marketing
  • Lead Generation Campaigns
  • Root Cause Analysis
  • Goal Setting
  • Vendor Management
  • Task Prioritization
  • Promotional Events
  • Strategic Planning
  • Marketing and Advertising
  • Teamwork and Collaboration
  • Time Management
  • Market Penetration
  • Creative and Innovative
  • Reliability
  • Proposal Development
  • Project Management
  • Brand Development
  • Analytical Skills

Certification

  • Career Master Mentor
  • Six Sigma Black Belt Professional
  • Internal Auditor for TS 16949
  • Business Continuity Professional
  • Institute of financial management and research (IFMR)– Banking and Finance

Languages

English
Hindi
Marathi
Sanskrit

Individual Notable Achievements

  • Mentored and trained 10000+ career professionals on digital platform to lay down their career path and achieve it. 566 were senior career professionals with an experience of 15 years and above – SSS Mentors
  • Got State Etendering mandate, Food and Civil Supplies Department Mandate for digitally managing the processes and tracking the food supplies from the Government of Maharashtra – YES Bank
  • Ideated and Implemented Digital counters for Pune Municipal with a saving of 100 people, got Appreciation from Maharashtra Government for digital sand auctioning in Solapur District, Best CASA performer Award – ICICI Bank
  • Trained 5500 people on Soft Skills and Six Sigma, Best AQAM Award, Exceller Award – WNS
  • Team Lead for Designing and Developing Prototypes for Various Automotive Trim Products and managing Quality Assurance Procedures – Grupo Antolin Pune Pvt Ltd.

Community Development Initiative

Actively associated with various NGOs for Child Education Welfare and Animal Welfare

Key Result Areas

  • Market Development and Manpower development
  • Providing digital banking solutions to ensure transparency in financial transactions and ease of operation
  • Spearheading project activities involving working out various requirements and monitoring overall project operations
  • Managing customer centric banking operations, forwarding customer instructions to the concerned department & ensuring customer satisfaction by achieving delivery & service quality norms
  • Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability and increased sales growth
  • Analyzing digital marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning of digital sales & marketing strategies
  • Looking after the overall functioning of process, identifying improvement areas and implementing adequate measures to maximize customer satisfaction level

Major Assignments

  • YES Bank, Vice President, Senior Relationship Manager for Government Entity, Department of Information Technology, Mantralaya, Government of Maharashtra, 04/2016-10/2017, Etendering Software, The purpose of the project is to integrate the Banking system with the Government of Maharashtra E tendering system to make the tendering system transparent and provide ease for doing financial transactions for the purpose of purchasing and submitting tenders., Accountable for: Getting the digital mandates from the Government of Maharashtra, Core team member for the integration of the system, Liasoning with Government of Maharashtra
  • YES Bank, Vice President, Senior Relationship Manager for Government Entity, Food and Civil Supplies Department, Mantralaya, Government of Maharashtra, 04/2016-10/2017, POS Machines and related software, The purpose of the project is to get transparency in the financial transactions in the fair price shops run by Government of Maharashtra by introducing biometric verification and collections through POS Machines. Also create a new business line for fair price shop owners to make the business, Accountable for: Getting the digital mandates from the Government of Maharashtra, Core team member for the integration of the system, Liasoning with Government of Maharashtra
  • ICICI Bank, Senior Relationship Manager, Relationship Manager for Government Entity, Maharashtra State Agriculture Marketing Board & Pimpri Chinchwad New Town Development Agency, Pune Municipal Corporation, Collector Offices Sand Auction, Nashik Municipal Corporation and Forest Department Tendu Leaves Auction, 12/2010-Present, E-tendering software, The objective of the project is to design Financial Products as per the customer's requirement and implementing the same at clients end., Responsible for: Designing a E-Tendering Module for automating the E-Tendering process so that strictest confidence could be built into the system, Conceptualization and discussion with the Commissioner for the feasibility, Getting buy-in from the stakeholders and the end users of the system for the successful implementation of the system, Handling the products team, Compliance, Legal and the business together and finalizing the feasible and workable product on lines with the concept discussed with the commissioner, Accountable for obtaining product approval from the product committee, Carrying out the Testing of the product for a Test Tender right from the tender floating stage to the declaration of L1 and L2 vendors
  • ICICI Bank, Senior Relationship Manager, Relationship Manager for Government Entity, Pimpri Chinchwad Municipal Corporation (PCMC), Solapur Municipal Corporation (SMC), PMC, Tuljapur Municipal Council (TMC) and NMC, 04/2013-Present, Collection of Taxes through Branches of the Bank, The purpose of the project is to design Financial Products as per the customer's requirement and implementing the same at client's end., Accountable for: Designing a Card based product right from the conception stage to implementation stage which includes special permission from RBI. The various activities carried out are, Obtaining permission from the RBI for this prepaid card-based product as RBI had some norms for these cards which was a major hindrance for the project, Taking the approval of the product from the product committee
  • ICICI Bank, Senior Relationship Manager, Relationship Manager for Government Entity, PMC, Integrated Child Protected Scheme (ICPS), NAREGA, Sarva Shiksha Abhiyaan (SSA), Social Security Pension (SSP), Electronic Benefit Transfer (EBT), Tribal Development Corporation (TDC), Social Justice and Maharashtra State Electricity Distribution Company Limited (MSEDCL), 02/2008-Present, Cash Management Services-Cash at Will, The main aim of the project is to design Financial Products as per the customer's requirement and implementing the same at clients end., Handling designing of the financial products, implementing them and managing day-to-day work
  • ICICI Bank, Senior Relationship Manager, Relationship Manager for Government Entity, MSEDCL & MSAMB, 02/2008-Present, The main aim of the project is to design Financial Products as per the customer's requirement and implementing the same at clients end., Designing the product for the customer as per their specific requirements, Carrying out the Cheque collection from various locations and processing, Handling the entire process from the designing stage to their implementation was along with the team, Responsible for cash at will system was modification to suit the various customers as per requirements, Resolving the teething issues as well as the issues in day-to-day working
  • ICICI Bank, Team member for Designing Strategies, Business Continuity Planning, Internal groups in ICICI Bank, 01/2006-02/2008, The assignment aimed at implementing Business Continuity Plan for various Business groups, corporate groups and retail groups in ICICI Bank. This included the designing the corporate strategy, individual strategy for each group, various disasters and for outsourced vendors., Served as a part of the team of 4 members and designed a broad level disaster strategy for the organization including the strategy for continuing business and resumption of business after the disaster, Designed strategies for: Various groups in consultation with the group coordinators by understanding the business, defining the activities which are critical to the groups and then defining strategies for individual activities so that the business is continued at the time of disaster, The resumption of business after the disaster is over so that the business can be resumed from their original location and in a normal manner, Outsourced vendors so that they are able to support the critical activity even in case of a disaster
  • WNS, Quality Assurance Leader, Connection, Disconnection and Enhancement of Plans for Telecommunication Company in US, AEGIS, 10/2004-06/2005, Minitab, The main purpose of the project was to streamline the outsourced process for telephone connection for a major telecom player in the US market., Streamlined the process in terms of process rejections as well as process efficiency and then reducing the required manpower, Achieved the following results by Six Sigma Projects: Reduced the error rate from 60% to 4%, Enhanced the efficiency from 60% to 95%, Lowered the manpower from 191 employees 155 employees even after rise in volumes from 500 / day at the beginning to 3000 / day, Imparted Training to 190 people on Six Sigma
  • WNS, Quality Assurance Leader, Billing for Second Largest Retail Chain in UK, TESCO, 06/2005-01/2006, Minitab, The project aimed at streamlining the outsourced process for telephone connection for a major retail chain in the UK market., Streamlined the process in terms of process rejections as well as process efficiency and then reduced the required manpower, Through various Six Sigma Projects the following results were achieved: Reduced the error rate from 45% to 8%, Lowered the customer complaints from 315 / day to 23 / day, Declined in manpower from 250 employees 170 employees even after rise in volumes from 1000 / day at the beginning to 2500 / day, Diminished the quality assurance team from 6 people to 2 people by automating the process, Trained 250 employees on Six Sigma
  • Grupo Antolin Pune Pvt. Ltd., Team Member, Designing and Developing Prototypes for Various Products, Ford India, Tata Motors, Toyota Kirloskar Motors India, Maruti Udyog Limited, Mahindra & Mahindra, Fiat India Limited, General Motors India and Hyundai Motors, 09/2000-08/2002, MS projects, The objective of the project was to Design the products for various customers as per their requirements, developed the prototypes, manufactured samples and tested them as per various norms., Developed prototypes and writing test cycles for testing the prototypes as well as the samples in-house. Testing the raw materials in-house, Liaised with the vendors for developing the raw materials in India which were previously imported and hence reducing the cost of the product
  • Grupo Antolin Pune Pvt. Ltd., Team Leader, Designing and Developing Prototypes for Various Products, Ford India, Tata Motors, Toyota Kirloskar Motors India, Maruti Udyog Limited, Mahindra & Mahindra, Fiat India Limited, General Motors India and Hyundai Motors, 08/2002-01/2004, The purpose of the Project was to Designing the products for various customers as per their requirements, developing the prototypes, manufacturing samples and testing them as per various norms., Interacted with various external entities for designing the manufacturing tools, various testing agencies for testing the products and with vendors for developing the raw material required for the products
  • Grupo Antolin Pune Pvt. Ltd., Team Member, Managing Quality Assurance Procedures, Ford India, Tata Motors, Toyota Kirloskar Motors India, Maruti Udyog Limited, Mahindra & Mahindra, Fiat India Limited, General Motors India and Hyundai Motors, 09/2000-01/2004, The project aimed at implementing and maintaining the standards prescribed by various automobile manufacturers and International Standards Organization., Implemented and maintained various standards were: TS 16949-Forming Procedures, Internal Audits (Certified Internal Auditor), External Audits, complying with APQP and PPAP Procedures, ISO 14001-Carrying out Aspect Impact Analysis and Defining EMP's for Quality Department, QS 9000-Forming procedures, External audits, complying with APQP and PPAP Procedures 3rd Edition, Followed Honda standards, Toyota standards, Hyundai standards and Suzuki standards

Personal Information

Date of Birth: 05/01/1975

Training

  • Psychometric Testing – 2017
  • People Management – 2015
  • Train the Trainer - 2012
  • Introduction to SME Business - 2011
  • Introduction to Retail Banking - 2010
  • Fraud Prevention and Control for Retail Branch Banking - 2010
  • Foundation of Anti Money Laundering India - 2010

Timeline

Sales and Marketing Head

Wedha Communication Pvt Ltd
12.2022 - Current

Freelancer

MSME
03.2021 - 12.2022

Master Mentor (Managing Partner)

SSS Mentors
10.2017 - 03.2021

Vice President

YES Bank
04.2016 - 10.2017

Senior Relationship Manager

ICICI Bank
01.2006 - 04.2016

Assistant Quality Manager

WNS
10.2004 - 01.2006

Quality Assistant

Grupo Antolin Pune Pvt. Ltd.
09.2000 - 06.2004

MBA - Operations Research

Institute of Management And Career Development, Pune University

Bachelor of Engineering - Production

KBP College of Engineering, Shivaji University
SAMEER PRATINIDHI