Saemer Rai

Responsibilities – Digital Branding, Events, Activation, ATL, BTL

• Developed and executed comprehensive annual Marketing Plans, identifying key investment areas across geographies to optimize marketing spend.
• Build campaigns for each business or market in collaboration with the insights team. Partner with creative agencies and media teams to create and deploy campaigns.
• Launch full 360-degree campaigns across all regions, including ATL, BTL, Digital, social, SEM, internal training, and organizational buy-ins.
• Design, execution, and coordination of BTL/ATL activities such as OOH media, road shows, shop branding, in-store promotions. In-store promotion and event execution.
• Deliver optimal performance marketing campaigns by maintaining low CPL and CPA across the platforms.
• Design and execute digital brand campaigns across all the platforms with specific targeting, audience, and key performance indicators.
• Tracking and auditing campaign performance using brand tracks, revenue, leads, and acquisitions.
• Customer Focus — Drive CSATs, and NPS research studies and garner insights.
• Monitor and analyze brand and competitors' performance.
• Build, nurture and leverage brand associations and partnerships such as Netflix, YuppScope, CSK, and Gaming.

Achievements

• Won CEO award for the Year 2022-23
• Promoted once
• Rated 4 for 2 consecutive years
• Increased TOMA and unaided awareness in all challenger markets by 6 points
• Launched the biggest partnership with Netflix with 35% enrolment monthly.
• Improved the lead quality by 25% which lead to improvement in CPL & CPA by 20%

• Design, execution, and coordination of BTL/ATL activities such as OOH media, road shows, shop branding, in-store promotions. In-store promotion and event execution.
• Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales footfalls and leads at stores
• Plan and execute marketing and branding strategies for the entire Indian market.
• Develop and manage client-focused marketing programs and events to increase sales and client satisfaction.
• Launched new products and services with thorough market research, leading to increased revenue growth.
• · Built and improved customer engagement plans, boosting conversion rates 57%.
• Ensure a strong and consistent brand message across all marketing channels and efforts.
• Manage marketing budgets, track spending, and report on performance relative to objectives.
• Act as the company's brand ambassador, engaging with potential customers and building a loyal community both online and offline.