Sameer Raut
Creative Director - Media
Mumbai
Summary
Creative Execution, Brand – Designing & Strategy, Out of the box Innovations, Theatre & Television Content programming, Next Gen Ready, Team building and fostering talent, Flawless Implementation of an idea...Content Monetization!
Advertising: Over 15 years in Ad film making, AVs & Documentaries…Branding, Theatre Production,
TV content: Lifestyle and Fashion programming.. Infomercial Marketing
Next Gen: Over 9 years in all formats across the digital domain; Content to Technology, Mobile VAS to Digital Advertising
Overview
36
36
years of professional experience
6
6
years of post-secondary education
Work History
Founder & Creative Head
Thriving On Chaos Media(TOC Media)
Mumbai
10.2018 - Current
- Thriving on chaos is a creative production partner to global brands and the agencies that support them.
- Headquartered in Mumbai, our company creates short-form video and digital content experiences that delight and engage users across any device or platform.
- Creative consultant to Switzerland-based Aggarwal.ch, providing innovative and strategic insights that enhance company's branding and product portfolio. Designed company logo and directed product videos.
- Directed Digital Campaign Ads and crafted entire KYC process digitally for YesBank.
- Redesigned brand strategy for Eduauraa - Zee Educare initiative - a digital learning platform. Conducted brand benchmarking of content production (Live feeds and Content Library). Also, performed copywriting and creative production of the Eduauraa coffee table book and brochure design.
- Ideated and produced graphic-based product videos for Godrej Security Solutions.
Associate Vice President - New Initiatives
Planet41 - Mobi Venture Limited
Mumbai
03.2010 - 09.2018
- Headed the new product development for a company best recognized as an ISO-certified, award-winning provider of mobility, content, and IT services worldwide.
- Media planning, creatives, and campaigns - banners, emailers, and SMS for execution of new products with emphasis on UI/UX experience.
- Regular mailers, print ads, web promotions, and socio-media communications, including OBD, for Walmart (BestPrice)
- Strategized the promotional campaigns for Metro Cash & Carry.
- Cross collaborated Gaming content with Huawei, Indonesia
- Designed Gaming UI & UX for Kompas.com, Jakarta, Indonesia
- Spearheaded launch of the GO 3G platform on Tata Docomo WAP.
- Designed and executed the highly acclaimed Live service on Tata Docomo called 'Prayer'.
- Content Aggregation across platforms.
GM - Content & Marketing
Mobisoft Telesolutions ( formerly Phoneytunes.com)
New Delhi
4 2008 - 2 2010
- GM - Content marketing with a company widely known as a mobile and media entertainment content provider, developer, and aggregator.
- Spearheaded the content creation process, including imagery, video, and audio.
- Designed new products for the existing 2G and the then-emerging 3G market.
- Initiated cross-branding opportunities.
- Grooming and bridging the backend team for the right synergy.
- Headed projects for Sony Ericson, Nokia, Telenor, Get Lisa, Etisalat, Big Music, Yahoo, Airtel, Idea, and many more.
Content Head
Mobile Dhamaal – Mobile Content Division of Rajpurohit Communications
Mumbai
4 2006 - 3 2008
- Mobile Dhamaal – Mobile Content Division of Rajpurohit Communications, involved in creating exclusive ‘Made for Mobile’ content.
- Credited for being the first to create ‘Made for Mobile Content’ for Vodafone India.
- Lead the team with an out of box approach to the art of storytelling
- Groomed the team to create the entire library of video, graphic graffiti and audio content.
- Setting up the QC and TC mechanism for content.
- Budgeting and negotiating agreements.
Executive Producer & Content Head
Rajpurohit communications
Mumbai
02.2005 - 03.2008
- Worked as an Executive Producer for a company involved in films and theatre.
- Directed a fashion-based program 'Style India' and celebrity talk show 'Fusion' for TV1, a Pakistan-based entertainment channel.
- Project head for Bridal Asia, an international fashion event in Delhi, for three consecutive years (2005, 2006, and 2007).
- Creative Head for Bombay Theatre Company's (RCL group) highly acclaimed English play 'The Open Couple' and 'Annoyance'.
- Syndication with different channels and production houses for optimizing content.
Head - Advertising: India
Telebrands Corp.
Mumbai
01.1997 - 02.2005
- 8 years of working experience with the world’s largest television marketing company.
- Structured the Brand Strategy by designing the all-new Telebrands logo and tagline.
- Directed Telebrands corporate film “Choose wisely live well”(2003).
- Set up the advertising division for the company, Including the Post production studio with state-of-the-art hardware.
- Indianised the original content as per the Indian Demographics to tailor infomercials for the different markets
- Conducted quarterly training sessions to the entire team to keep them next gen ready.
- Negotiate yearly rates with all TV channels, and handle all media airings for all the channels.
Creative Director
Delta Communications
Mumbai
07.1988 - 12.1996
- 4 years of working experience as a Creative Assistant and 2+ years as a Creative Director.
- Experience spans various categories including Soft Drinks & Beverages, HHP, Snacks and confectionaries, Corporates.
- Worked as an apprentice for 3 long years before assisting company director, renowned film director, Mr. John Mathew Mathan worked on various projects.
- Fine-tuned the art of film making: pre-production (location hunting, set designing, crew setup, model coordination, and more) to post-production (music creation, edit, SFX packaging).
- Post 1994, independently directed projects - AVs, Corporate videos, Ad films for the company.
- Associated with over 150 Ads.
- Team recipient of 6 RAPA awards.
- Liaison with agencies like Lintas, HTA, O&M, JWT, Rediffusion, Leo Burnett, etc.
- Directed the launch film for Tata Shudh detergent (1993), SEEPZ Corporate Film (1993), MTDC vision 2000 film (1995).
- Heading a creative team of 8 to 10 professionals and managing over Rs 5 Million of advertising billings.
- Part of the award-winning campaigns: Britannia, Limca, Rin, Surf, Garden, and more.
Education
Bachelor of Science (BSc) - Zoology
University of Mumbai
Mumbai, India 07.1987 - 01.1991
Post-Graduation Program - Software programming & exports
GNIIT- GNX
Mumbai, India 01.1993 - 11.1995
Skills
Creative Execution & Out of the box Innovations
Brand Designing & Strategy
Content Production - Lifestyle and Fashion
UI & UX
Digital Advertising
Liaisoning, Budgeting & Negotiating
Attention to Detail
Cross-Functional Collaboration
Analytical Thinking
Creative copywriting
Locations
Mumbai
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
Photography
Travel
Timeline
Founder & Creative Head
Thriving On Chaos Media(TOC Media)
10.2018 - Current
Associate Vice President - New Initiatives
Planet41 - Mobi Venture Limited
03.2010 - 09.2018
Executive Producer & Content Head
Rajpurohit communications
02.2005 - 03.2008
Head - Advertising: India
Telebrands Corp.
01.1997 - 02.2005
Post-Graduation Program - Software programming & exports
GNIIT- GNX
01.1993 - 11.1995
Creative Director
Delta Communications
07.1988 - 12.1996
Bachelor of Science (BSc) - Zoology
University of Mumbai
07.1987 - 01.1991
GM - Content & Marketing
Mobisoft Telesolutions ( formerly Phoneytunes.com)
4 2008 - 2 2010
Content Head
Mobile Dhamaal – Mobile Content Division of Rajpurohit Communications
4 2006 - 3 2008