Sameera Vij

● Implement the assurance program’s strategy, policies, and procedures in India, including the delivery of the central IDP audit and investigation programs as well ensuring day to day operational compliance and security related to IELTS tests.

● Ensuring day to day operational compliance and security in India, including malpractice cases, incident reporting management and cases of doubtful candidates.

● Assist in the development of policies and procedures to reduce security incidents and risk exposure across the network and implement Security and Compliance improvements in the region in order to protect the integrity of IELTS and IDP Education Ltd.

● Successfully implemented a new system for Incident reporting for PB and CD IELTS test centers covering more than 100 test centers in total.

● Work with test centre administrators to communicate areas for improvement in security and compliance.

● Represent the interests of IDP and IELTS across a range of IELTS partner forums and groupings as required.

● Monitor and track trends in malpractice, security incidents and investigation data to assist in the deployment of a pro-active security framework.

● Preparation of daily dashboards. Managing and sharing reports & quality scores with the team and highlighting issues as per the quality parameters.

● Responsible for acquiring, developing and managing partners and stakeholders across India for IELTS.

● Work with Senior Business Development and Marketing colleagues to implement business development initiatives in a region and provide regional inputs in the development of the regional exams marketing strategy.

● Identify opportunities for marketing campaigns, services and distribution channels that will lead to increase in business and share these with senior business development and marketing colleagues.

● Planning promotional events for brand promotion and delivery of organizational events.

● To gather and report regularly on market (including competitor) information and ensure data is accurately entered and updated on CRM or other business information management systems as required.

● To promote Cambridge Assessment Exams in schools and build partnerships with them.

● To attend Cambridge English events and be acquainted with the new initiatives.

● Plan & Organize events for schools to launch new programs.

● Successfully established & built key partnerships with stakeholders ranging from authors, customers, channel partners, e- commerce organizations, vendors etc.

● Devised marketing strategies and promotional calendar of the company for the year to ensure resource utilization, inclusive of events, conferences, fairs.

● Team management encompassing work distribution, performance evaluation etc.

● Scouting, recruiting, and training relevant personnel for marketing and business development profile.

● Yielding incremental results by leveraging other support functional teams such as Finance, Design and Channels.

● Acquired new accounts by pitching ideas and innovative solutions to business.

● Devising marketing & branding campaigns in the BTL space.

● Establishing alliances/ tie-ups with key industry players, resulting in deeper market penetration and reach with clients from diverse sectors such as High Commission, Ministry of Commerce, Manufacturing, Real Estate, FMCG, Oil & Gas, IT etc. with events as diverse as a Fashion week, High Commission events, Product launches, Exhibitions, Fairs etc.

● Key Account management- Interface with clients, suggesting the most viable product range, new solutions and cultivating relations with them for securing repeat business.

● Managing team, training, work allocation, performance evaluation.