Samhitha Kodali

Skilled in transforming complex business requirements into actionable insights by creating impactful data visualizations and analytics solutions. Experienced in data analysis, ETL processes, and cross-functional collaboration to drive business value.

• Designed and developed more than 40+ analytical data structures.
• Proficiency in DAX and power query editor.
• Remarkable experience with data sources like: SQL Database, SharePoint's, Excel, Extended reporting, Dataflow.

Skilled in excel and advance excel functionalities, proficient in data analysis, manipulation, and visualization. Demonstrated expertise in creating complex formulas, pivot tables, and data modeling to extract actionable insights. Experience in automating tasks and processes using basic macros to streamline workflows and enhance productivity.

• Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
• Optimized customer experience by delivering superior services and effectively troubleshooting issues.
• Identified areas for cost reduction, leading to significant savings without compromising quality.

Internship experience with Google Ad Sense and Ad Exchange, contributing to digital advertising strategies and optimization. Assisted in managing ad campaign's, analyzing performance metrics, and implementing targeted ad placements. Gained hands-on expertise in optimizing ad revenue, monitoring traffic patterns, and enhancing user engagement.