SAMIKSHA JADHAV
Mumbai
Summary
Dedicated Web Tracking Analyst seeking a challenging role within a forward-thinking organization. Proficient in leveraging analytical skills and problem-solving expertise to foster product innovation and contribute to business growth. Passionate about deploying advanced analysis and visualization techniques to derive actionable insights, streamline digital strategies, and improve user experiences.
Overview
4
4
years of professional experience
Work History
Web Tracking Analyst
Entain(India)Pvt.Ltd.
12.2024 - Current
- Established tracking specifications with stakeholders to align with key performance indicators.
- Oversaw daily performance metrics and conducted regular data quality assessments.
- Mentored team members while managing prompt resolutions to analytics inquiries.
- Created detailed reports on user behavior trends for stakeholder review presentations.
- Proposed content adjustments based on rigorous analysis of engagement data.
- Facilitated implementation of tracking codes to enhance overall data accuracy.
- Delivered insights to cross-functional teams to support informed decision-making processes.
- Evaluated A/B testing results, recommending strategies for continuous optimization.
Associate - Digital Analytics
Logicserve Digital Pvt. Ltd.
04.2023 - 11.2024
- Oversaw and refined digital campaigns leveraging GA4, GTM, and Looker Studio to provide actionable insights.
- Designed and deployed tracking frameworks to analyze user behavior and campaign effectiveness, improving data precision and reporting capabilities.
- Employed Firebase for application analytics and incorporated Big Query for sophisticated data analysis and visualization.
Executive - Digital Analytics
Logicserve Digital Pvt. Ltd.
01.2023 - 04.2023
- Directed the transition to GA4, maintained tag systems, and generated performance reports.
- Partnered on the website redesign, resulting in a 20% increase in conversions, while efficiently resolving client inquiries.
Junior Associate - Digital Analytics
Logicserve Digital Pvt. Ltd.
06.2022 - 01.2023
- Executed GA4 and GTM for effective data collection and developed Looker dashboards for KPI visualization.
- Worked alongside teams to monitor metrics and enhance user experiences.
Education
Bachelors - Computer Engineering
Lokmanya Tilak College of Engineering
06-2022
Skills
- Analytics and reporting skill
- GA4/GTM
- Incident documentation
- Strategic foresight
- Looker Studio proficiency
- BigQuery capabilities
- Web development skills
- Communication abilities
- Problem resolution skills
- Flexibility in adaptation
- Collaborative teamwork skills
- Innovative problem solving
- Cross-team collaboration skills
- Performance evaluation skills
- Stakeholder interaction skills
- Coaching and mentoring skills
- Effective time management skills
- Development tools: JIRA, confluence
Extracurricular Activities
Blockchain and its Application Bootcamp, Participated in a comprehensive 3-day bootcamp and industrial visit focused on Blockchain technology and its applications.
Projects
- Diabot, 2021 - 2022, A diabetes prediction AI chatbot designed to provide insights based on user data.
- Music Recommendation System, 01/01/21 - 05/31/21, A system that recommends songs tailored to individual preferences based on prior choices.
- Basic Banking System, 06/01/21 - 06/30/21, An interactive banking system allowing users to conduct transactions and view their payment history seamlessly.
Volunteer Experience
Volunteer, Contributed to the organization of various events hosted by the English Club.
Recognitions
- LS Digital North Star Award, 05/01/23, Awarded for outstanding contributions to the field of digital analytics.
- Entain India - Ninja of the month Award , 24/10/25, Awarded for exceptional ownership, timely delivery and effective handling of BAU alongside multiple concurrent responsibilities.
Websites
Languages
English
Intermediate (B1)
B1
Marathi
Intermediate (B1)
B1
Hindi
Intermediate (B1)
B1
Timeline
Web Tracking Analyst
Entain(India)Pvt.Ltd.
12.2024 - Current
Associate - Digital Analytics
Logicserve Digital Pvt. Ltd.
04.2023 - 11.2024
Executive - Digital Analytics
Logicserve Digital Pvt. Ltd.
01.2023 - 04.2023
Junior Associate - Digital Analytics
Logicserve Digital Pvt. Ltd.
06.2022 - 01.2023
Bachelors - Computer Engineering
Lokmanya Tilak College of Engineering