SAMIKSHA MITHAL
Business / Product Analyst
Gurgaon
Summary
Aspiring consultant with 3.5+ years of experience and an MBA in Business Analytics from NMIMS Mumbai, skilled in strategy development, stakeholder management, market research, and business analysis. Known for leveraging data-driven insights and strategic planning to drive business growth and client success. Proven expertise in building partnerships, and developing tailored solutions that meet client goals. Experienced in managing complex projects, delivering impactful solutions, and collaborating across functions to optimize results in consulting and research environments.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Product/Business Analyst
AMROP
Gurgaon
10.2023 - 7 2024
- Spearheaded the development and execution of a Go-To-Market (GTM) Strategy for a B2B and B2C digital product, resulted in the acquisition of 10 new clients in the Tech and Automotive sectors
- Defined the product roadmap by synthesizing customer insights, led to a 10% enhancement in user experience (UX) and the implementation of KPIs for risk mitigation
- Conducted market research and analysis for an Indian 2W OEM, drove a strategic product restructure that achieved a 30% cost reduction through supply chain optimization
- Developed and executed employer branding strategies for retail and tech conglomerates, improved industry positioning by 15% through targeted benchmarking
Project Manager
ONE2TEN
Pune
01.2023 - 08.2023
- Managed product operations across APAC & EMEA regions, defined and achieved 10 project milestones, facilitated sprint meetings, and developed risk assessment strategies
- Led a launch of a CRM campaign via MailChimp, drove a 25% increase in engagement across channel, acquiring 20+ new customer
- Facilitated CSAT & NPS scores by 30% through - Power BI feedback dashboard to enhance customer satisfaction
- Crafted 10 BRDs, POVs, and case studies, improved cross-functional communication and product development efficiency by 20% using tools like Jira, Click Up, and Trello
STRATEGY CONSULTANT INTERN
THOUGHTWORKS
Mumbai
04.2022 - 06.2022
- Executed data-driven product analysis for 50+ companies in BFSI, Healthcare, and Telecommunications, devised growth strategies that enabled the acquisition of 3 new banking clients
Project Coordinator
MCKINSEY & COMPANY
Gurgaon
02.2019 - 05.2021
- Analyzed policy changes across 300+ companies to assess an impact of COVID-19, for generating strategic decision-making
- Supervised multiple projects from start through delivery by prioritization needs and examined the mission statements of Fortune 500 companies, to develop a global database for research purposes
- Performed in-depth market research on trends and demands across Organization Design, Culture, and Change Management, supporting the development of strategic product initiatives
Business Analyst
NEXTEC INC
Gurgaon
10.2018 - 01.2019
- Engaged in with the management team on financial planning & product forecasting, led to a 15% increase in lead conversion
- Carried out market research to generate 50+ leads, developed innovative strategies to enhance product marketing campaigns
Education
MBA - Business Analytics
Narsee Monje Institute of Management Studies (NMIMS)
Mumbai 06.2021 - 03.2023
B.Com - Business & Accounts
University of Delhi
New Delhi 07.2015 - 05.2018
Skills
Market Research and Analysis
Python
Tableau
Power BI
Office 365 - Excel & Power BI
SQL
MailChimp
JIRA
Product Lifecycle Management
BRD Writing
Stakeholder Management
Business Acumen
Certifications and Achievements
- Certified KPMG Lean Six Sigma Green Belt
- Winner, Ad Parody Competition and Runner-up, Marketing Case Study Competition, NMIMS Mumbai
- Marketing Head, Cultural Committee, NMIMS Mumbai: Organized 10+ cultural events, managed social media handles
- Finance Committee Member, Motilal Nehru College: Managed 15+ events, coordinating with industry experts and speakers
Timeline
Product/Business Analyst
AMROP
10.2023 - 7 2024
Project Manager
ONE2TEN
01.2023 - 08.2023
STRATEGY CONSULTANT INTERN
THOUGHTWORKS
04.2022 - 06.2022
MBA - Business Analytics
Narsee Monje Institute of Management Studies (NMIMS)
06.2021 - 03.2023
Project Coordinator
MCKINSEY & COMPANY
02.2019 - 05.2021
Business Analyst
NEXTEC INC
10.2018 - 01.2019
B.Com - Business & Accounts
University of Delhi
07.2015 - 05.2018
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