Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
Generic

Samin Hussain

Bangalore

Summary

Results-oriented marketer with a proven ability to develop and execute growth-driving strategies. Specialized in meta and google ads, market research, strategic planning, and creative campaign development. Strong track record of building relationships with diverse stakeholders to drive organizational success.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Freelance Growth Marketer

Multiple Clients
Bangalore
07.2023 - Current
  • Implemented innovative techniques like performance-oriented marketing, content-based marketing, and effective data management to boost growth and development for early-stage businesses.
  • Provided insights on performance marketing and social media management to clients. Guided on retention marketing and creator collaborations for client business success.
  • Leveraged my expertise in performance marketing, optimization and managed micro-creator collaborations to achieve over 7k downloads for Recozilla since its inception.
  • Collaborated with Social Maffia, a renowned marketing agency, to boost lead generation and achieve exceptional conversion rates of 2% for restaurant bookings and 1.5% for banquet halls.
  • Enhanced Illahi Travels' performance marketing by implementing successful optimization tactics resulting in a 5% increase in conversion rate.

Growth Marketing Associate

Juspay Technologies Pvt Ltd
Bangalore
10.2022 - 07.2023
  • Developed and implemented growth strategy for mobility app
  • Drove product adoption initiatives increasing DAU from 500 to 75000
  • Crafted and implemented an innovative growth strategy for the mobility app that successfully boosted signups by 20% while reducing uninstalls by 15%.
  • Worked with Analytics & Data team to segment audiences and personalize in-app communications resulting in a 6% increase in DAU.
  • Played an integral role in boosting engagement rates by 153%, working closely with the social media team to implement effective strategies.
  • Successfully led the expansion of a direct-to-consumer (D2C) checkout solution, acquiring and onboarded over 20 brands to participate in product trials
  • Implemented strategies to improve discoverability during the checkout process for D2C brands
  • Partnered with diverse teams to ensure effective communication, gather social listening insights, and resolve customer issues.

Marketing & Content Associate

GrowthSchool
Bangalore
09.2021 - 10.2022
  • Leveraged performance marketing to develop and implement effective growth strategies, resulting in an 8x boost in conversion rate.
  • Crafted data-driven marketing copies to enhance campaign performance and tackle challenges
  • Executed strategic plans encompassing marketing, content creation, and growth strategies for a range of programs
  • Increased conversion rates by 200% through the development and execution of data-driven video ad scripts.
  • Initiated and executed campaigns to boost brand equity and enhance revenue streams
  • Crafted wireframes to improve Landing pages & copies, resulting in a 150% boost in conversions while enhancing user experience.

Freelance Marketing Consultant

Multiple Clients
Pune
11.2016 - 10.2022
  • Provided freelance services to a variety of industries including D2C, EdTech, MedTech, travel agencies, and restaurants for over 50+ SMBs
  • Played a pivotal role in driving successful client campaigns by taking charge of marketing activities and overseeing content production at renowned advertising agencies like BYT Digital,
    The Crazy Social, Big Ad Truck,
    ScaleX,Beyond Billboards,and
    AbaxSoft.

Digital Strategist

G2M Digital
01.2021 - 06.2021
  • Planning, Developing, Implementing & Managing the overall digital marketing strategy for the brands including social media, Content Marketing, and Paid Marketing
  • Planned monthly social media calendars for the clients
  • Managed Google & Meta, and TikTok Ads for ed techs with a conversion of 1.3%
  • Managed Google, Meta, and TikTok Ads for eCommerce stores with an average ROAS of 270%.

Education

BBA - Marketing Management And Research

Savitribai Phule Pune University
Pune
01.2020

Skills

  • Product Marketing
  • Performance Marketing
  • Copywriting
  • Marketing Automation
  • Storytelling
  • Market Research
  • Market Analysis
  • Google Analytics
  • Digital advertising
  • Social Media Management
  • Campaign optimization
  • Data Analytics
  • Direct Mail Campaigns
  • Digital Marketing

Certification

  • Performance Marketing Mastery by Growthschool
  • Product Marketing Management by GrowthSchool
  • Growth Hacking Cohort by GrowthSchool
  • Google Analytics Certification
  • Google Ads Certification - Google Skillshop.
  • Hootsuite Social Media Marketing Certification - Hootsuite Academy.

Languages

Hindi
First Language
English
Proficient (C2)
C2
Marathi
Elementary (A2)
A2

References

References available upon request.

Timeline

Freelance Growth Marketer

Multiple Clients
07.2023 - Current

Growth Marketing Associate

Juspay Technologies Pvt Ltd
10.2022 - 07.2023

Marketing & Content Associate

GrowthSchool
09.2021 - 10.2022

Digital Strategist

G2M Digital
01.2021 - 06.2021

Freelance Marketing Consultant

Multiple Clients
11.2016 - 10.2022

BBA - Marketing Management And Research

Savitribai Phule Pune University

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Samin Hussain