TRAVELLING
Samina Vichavera
Performance Marketer
Udaipur,RJ
Summary
Hi there! I'm results-driven digital marketing professional more than 4 years of hands-on experience in developing and executing successful digital marketing strategies across multiple channels with approx. $70k monthly budget. Proven track record of driving significant growth in online visibility, engagement, and conversions for diverse businesses.
Overview
5
5
years of professional experience
2021
2021
years of post-secondary education
5
5
Certifications
1
1
Language
Work History
Google Ads Analyst
Softtude
10.2024 - Current
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
Sr. SEM Executive, Team Lead
Brainvire Infotech
04.2024 - 09.2024
- Worked on Omni channels with giant client like Encore Group
- Auditing client accounts & proposing the best strategies to achieve goals
- Developed strong relationships with clients, resulting in increased customer satisfaction and loyalty
- Successfully managed team performance, including goal setting, performance reviews, and professional development
- Consistently achieved or exceeded client KPIs, including ROAS, CPA, conversion rate, and lead generation targets
Sr. SEM Executive
Commerce Pundit
07.2023 - 03.2024
- Increasing online sales for an e-commerce retailer by 50% through paid advertising campaigns with Maximum ROI achieved 15x
- 15% consistent growth in clients business month on month using data driven strategies
- Reporting and Analysis, generate regular reports on SEM campaign performance, handling the ads account of the clients in-depth.
- Auditing client accounts & proposing the best strategies to achieve goals Develop brand awareness using: Display, Demand gen and video campaigns
Digital Account Manager
Saevah
07.2021 - 06.2023
- Planning & Strategizing to achieve targets on different marketing channels (PPC, Meta, Email, SEO, SMS/MMS) with clients from different industries
- Help in bringing in more projects by achieving 85% of Monthly & Quarterly set targets
- Key Role: Quality Assurance, Collaboration with Cross-functional Teams
- Training & Development of the Team, Client Communication
Sr. Performance Marketer
Saevah
12.2019 - 07.2021
- Online healthcare retailing in India
- Handle Google Ads account - 8 domains with Strict marketing budgets
- It includes planning and dividing campaigns in a way to achieve more goal with forecasted ROI & CPA
- Conduct keyword research, Create and manage PPC campaigns, Generate regular reports on campaign performance
Education
Higher Education -
St. Mary’s Convent Sr. Sec School
Bachelor - Commerce
MLSU
07.2020 - 07.2022
Skills
MS Excel
Accomplishments
- Diploma In Digital Marketing (Skillshop)
- Google Analytics certification
- Google ads professional certification
- Programmatic Marketing Course (UDEMY)
- Using Basic AI Tools
Additional Information
- ACHIEVEMENTS , Rewarded with 'Start Performer Award' Monthly Performer (2023-24) Rissing Star Award (2022)
- Achievements/Tasks Achievements/Tasks Achievements/Tasks Achievements/Tasks
Certification
Diploma In Digital Marketing (Skillshop)
Interests
DRIVING
SPORTS
SINGING
Timeline
Google Ads Analyst
Softtude
10.2024 - Current
Sr. SEM Executive, Team Lead
Brainvire Infotech
04.2024 - 09.2024
Sr. SEM Executive
Commerce Pundit
07.2023 - 03.2024
Digital Account Manager
Saevah
07.2021 - 06.2023
Bachelor - Commerce
MLSU
07.2020 - 07.2022
Sr. Performance Marketer
Saevah
12.2019 - 07.2021
Higher Education -
St. Mary’s Convent Sr. Sec School
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