Led the 'Customer-First' strategy steering research, analysis, planning for the organization with a focus on elevating Brand & ROI., Used business insights to develop end-to-end enterprise-level solutions for developing Products, Schemes, and Distribution channels., Devised market spending, in alignment with sales and distribution capabilities., Incubated projects, designed, developed segmented business plans for channel, clientele, marketing & distribution wide functions., Developed and implemented the strategic sales plans and forecasts to achieve corporate objectives for products and services., Devised sales plan and enabled the sales team to deliver the results., Defined sales team standard workways driving differentiation and win over competition, training & the productivity., Worked as a Sr. Sales Director & Country Manager for India, Sri Lanka, and Bangladesh responsible for driving growth, leveraging a strong sales pipeline while managing the teams, and creating brand awareness., Reinvented the wheel on distribution, built 3x pipeline, drive business for closure, leveraged partner and marketing ecosystem for the lead generation activity and event planning., Converted and drove the large deals for large accounts, managed the team forecast, revenue, pipeline management, and New Revenue stream., Established Intralinks Business in Financial Sector. Established Everbridge as key a Solution provider for public warning in Govt. and how to keep employee safe in Enterprise sector., Performed as a key player in ascending the business operations and maneuverer key account management for global players., Won appreciations for the Wins at TCS, Tata Motors, HDFC, ICICI Bank, Axis Bank and Other key accounts., Awarded with Best Account Manager Award (2008) for over achieving the targets in a difficult Economic environment & for focused Key Industry wins for Microsoft Business., Managed 15 accounts as the Account Manager provided software solutions and product sales across major Verticals on Manufacturing, BFSI, Services, Pharma, Retail, Travel, and Transport., Managed the Database and Middleware Products (EAI, BI, Application Server, BPEL, Identity Management) Sales handled major accounts like Tata Motors, L&T & M&M and BFSI accounts like HDFC, ICICI Bank and Axis Bank. Did a project at SBI for management of non-performing assets., Identified the opportunities on the vast Account space, converted them into revenue, and managed the cordial relationship with all the CxO's clearing with the customer issues., Executed business development strategy, prioritization of regions, initiatives, and relationships with distributor partners to achieve targets, structured & standardized a direct-distribution road map for enhancing the complete infrastructure., Retained the Customer Experience, Partner Engagement, Revenue Management & Retention of Asset Partners., Led the company events, promotions, and trade shows with the channel to market and promote the services to prospective new clients., Maintained a strong & balanced working relationship with territory distributors, including managing an effective job follow-up system with each distributor., Amplified revenues & customer delight in peak through planning alignment with channel and distribution partners., Achieved the targeted market share along with growth in top line and gross margin using the channel and product mix., Surpassed the agreed targets on P&L ratios, market share, product mix, and volume & value parameters., Exercised strict adherence to process and controls on expenses and overheads, ensuring optimal value and enhanced ROIs., Reviewed financial statements, key metrics reports to measure, monitor & facilitate data-driven decisions for overall profitability., Periodically tracked retail KPIs, achieved the defined profit/loss ratio, market share vis-à-vis pre-set standards and industry and economic trends., Nurtured bonhomie with the team, maintaining high levels of motivation, productivity, strong work ethics, for business performance., Mentored & coached young leaders for more prominent roles in the organization, led a team of 15 people, including account directors and senior account managers., Envisioned manpower requirement & initiated the scale-up of the team., Trained team members on pipeline, account & channel management, product & processes, sales skills, probing & communication., Fostered a work culture and ecosystem, work environment enabling a high-performing team and customer experience.