Summary
Overview
Work History
Education
Skills
Occupationalhistory
Personal Information
References
Languages
Timeline
Generic
SAMIR KUMAR DUTTA

SAMIR KUMAR DUTTA

Durgapur

Summary

Highly accomplished professional with a proven track record in sales, promotions, business development, distribution network establishment, and branch channel management. Over 20 years of experience in sales and marketing, successfully contributing to business growth by effectively managing direct resources, DSA/referrals, and branches. Extensive expertise in retail asset sales across the Eastern region, including West Bengal, Bihar, Orissa, Jharkhand, and the Northeastern states. Proficient in collection and recoveries, ensuring optimal portfolio health. Comprehensive knowledge of unsecured BL and a wide range of working capital products such as cash credit, overdrafts, term loans, and non-fund based business (LC/BG), as well as secured products like BLSE, AHL, and LAP. Excellent communication skills and consistent success in cross-selling insurance and other revenue products in diverse market dynamics.

Overview

23
23
years of professional experience

Work History

Zonal Sales Manager

Bajaj Finance Ltd
04.2019 - Current
  • Guiding a Team of RSM, ASM & Sales Manager across EAST Region – WB, Orissa, Assam, Jharkhand, Bihar and NE States
  • On Role Team size is 34 apart Off Role Sales Force of 92 PSFs
  • Driving business through multiple DSA & Referral Partners for Secured & Unsecured Products
  • Managing the Unsecured Products like Business Loan, STBL and Secured Products like BLSE, AHL & LAP
  • Responsible for managing Portfolio Health by dedicatedly doing collection till 6 MOB and jointly till 12 MOB with Credit in BL
  • Solely managing all collections till closure for Secured Products.

Area Sales Manager

Axis Bank Ltd
05.2013 - 03.2019
  • Managing a Team of 10 Sales Manager & 5 Relationship Managers across West Bengal
  • Managing the SBB Business for total 13 Cluster in both Kolkata & WB Circle
  • Closely working with the internal Channels like MAB (Merchant Acquiring Business), ARM (Asset Relationship Managers), RM (Affluent RM, Transactional Banking RM and Priority Banking RM), Sales Team (BSM & BDEs) etc
  • Started DSA Business & empanelled the partners to develop the Volume & increase the penetration.

Sales Manager

HDFC Bank Ltd
09.2010 - 05.2013
  • Developing Channel Distribution and Network
  • Training & Mentoring Channel Partners & Team
  • Driving the Sales Force & Ensuring Targets
  • Keep a close monitoring for compliance issues
  • Achieving targeted revenue & wins as a TEAM
  • Responsible for developing different Marketing Strategy & Implementation
  • Building Strong Relationship with HNW Customers and providing them complete Banking Solutions by coordinating with different internal department of the Bank

Area Manager

Unicon
07.2010 - 09.2010
  • Responsible to empanel Marketing Associate across the region
  • Achieving sales figures for the region with a team of Sales Managers and Asst
  • Sales Managers in different territory
  • Maintain the P&L for the region and driving promotional activity and create brand awareness
  • Co-ordinate with the corporate houses and ensuring timely disbursal of payouts.

Manager - Sales & Recovery

Barclays Bank PLC
07.2008 - 04.2010
  • Started Recovery Setup in East for the unsecured portfolio of the bank which includes Business Loan, Personal Loan & Credit Cards by identifying potential and well managed recovery agencies and empanelled them for Barclays Bank
  • Monitoring daily collection activities and ensuring the compliant agency operation as per the guidelines derived from RBI and followed by the bank
  • Ensuring proper control on Payments, day to day collection & customer issues, MIS, Cash deposition and training for collectors & other agency personnel.

Sales Manager

Kotak Mahindra Bank Ltd
12.2006 - 07.2008
  • Leading a team of Seven Direct Marketing Associates & handling operations at Kolkata CSG (Consumer Services Group) & achieving target in terms of volume, IRR, fee based income, etc for the branch
  • Handling a quality portfolio of SENP, SEP and Salaried segment, yield control and disbursing highest volume in the branch
  • Ensuring of non-life and life insurance penetration as cross selling to achieve additional fee based income.

Senior Sales Officer - Sales

Standard Chartered Finance Limited
10.2004 - 11.2005
  • Handling the Central DST of Personal Loans & managing a sales team comprising of 100 FOS
  • Expanding & driving growth of small ticket / big ticket cases
  • Elevating FOS productivity and optimizing the Cost of Acquisition to ensure higher profits to manage cost well
  • Controlling the branch profitability entailing Fee Based Income Generation, Delinquency Management and Ticket Size Growth
  • Third Party product selling such as insurance and heath insurance.

Medical Representative

Camlin Pharmaceuticals Limited
01.2002 - 07.2004
  • Handling of direct sales business in assigned territory
  • Building close co-ordination & follow up with the existing Doctors
  • Supervising 4 four Stock Points Burdwan & Birbhum which comprising over 150 Retail Shops in the market
  • Increasing & developing higher contribution to the overall business
  • Ensuring increasing profitability with competitor activity monitoring and counter with immediate plans.

Education

Graduated with English Literature -

Government College of Durgapur

Skills

  • Business Development in Sales & Marketing
  • Relationship Management - Customers & Cross Functional Departments
  • Team Management - Direct Team, DSA, Branch & Referrals
  • Open to Changes & ready to ADOPT
  • Always keen to learn new skill sets and develop expertise
  • Ready to accept new challenges and deliver success

Occupationalhistory

  • Bajaj Finance Ltd, Zonal Sales Manager, 04/08/19, Present, Guiding a Team of RSM, ASM & Sales Manager across EAST Region – WB, Orissa, Assam, Jharkhand, Bihar and NE States. On Role Team size is 34 apart Off Role Sales Force of 92 PSFs. Driving business through multiple DSA & Referral Partners for Secured & Unsecured Products. Managing the Unsecured Products like Business Loan, STBL and Secured Products like BLSE, AHL & LAP. Responsible for managing Portfolio Health by dedicatedly doing collection till 6 MOB and jointly till 12 MOB with Credit in BL. Solely managing all collections till closure for Secured Products., Awarded HERO for 3 times, SUPER HERO for 2 times, KUDOS for 5 times, Achieved Foreign Trips multiple Times
  • Axis Bank Ltd, Area Sales Manager, 05/13/13, 03/30/19, Managing a Team of 10 Sales Manager & 5 Relationship Managers across West Bengal. Managing the SBB Business for total 13 Cluster in both Kolkata & WB Circle. Closely working with the internal Channels like MAB (Merchant Acquiring Business), ARM (Asset Relationship Managers), RM (Affluent RM, Transactional Banking RM and Priority Banking RM), Sales Team (BSM & BDEs) etc. Started DSA Business & empanelled the partners to develop the Volume & increase the penetration., Awarded as the Top ASM in INDIA for 2016-17
  • Axis Bank Ltd, Sales Manager, 05/13/13, 03/30/16, Leading a team of DST for Branch Leads & Business - both Secured & unsecured. Implementing new initiatives for higher and quality volume with profitability and controlling overall BL & WC Business by achieving target in terms of volume, IRR and fee based income. Managed retention & relationship in existing accounts for proper churning, renewals & day to day operational requirements. Ensuring the cross sells piece of non-life insurance penetration to achieve referral and fee based income thereby achieving more profitability for bank., Continuously kept the position of top performer in FY 2013-14, 2014-15 & FY 2015-16, Gone to Foreign Trip by qualifying among top 2 SM across India, Both the Year Awarded highest KRA Rating for FY 2014-15 & FY 2015-16, Single handedly started the EEG Business for Axis Bank in Kolkata with 7 Cluster (Avg. 16 Branches per Cluster) & Durgapur with 1 Cluster, Also, always being highlighted for 100% retention of my DST during this tenure, For consistent performance, being promoted from MANAGER to Senior Manager Grade, Successfully maintained absolute ZERO irregularity in the entire portfolio, sourced & managed by me
  • HDFC Bank Ltd, Sales Manager (Business Loan), 09/29/10, 05/05/13, Developing Channel Distribution and Network. Training & Mentoring Channel Partners & Team. Driving the Sales Force & Ensuring Targets. Keep a close monitoring for compliance issues. Achieving targeted revenue & wins as a TEAM. Responsible for developing different Marketing Strategy & Implementation. Building Strong Relationship with HNW Customers and providing them complete Banking Solutions by coordinating with different internal department of the Bank
  • Unicon, Area Manager (Marketing Associate– Insurance), 07/21/10, 09/2010, Responsible to empanel Marketing Associate across the region. Achieving sales figures for the region with a team of Sales Managers and Asst. Sales Managers in different territory. Maintain the P&L for the region and driving promotional activity and create brand awareness. Co-ordinate with the corporate houses and ensuring timely disbursal of payouts.
  • Barclays Bank PLC, Manager – Retail Asset, 07/14/08, 04/2009, Leading a team of 6 Relationship Managers, handling the distribution of DSA and DST mix business & increasing sales distribution of DSAs/ Franchisee / Direct Channel Partners. Implementing new initiatives for higher and quality volume with profitability and controlling overall BIL business by achieving target in terms of volume, IRR and fee based income for the branch. Managing the cross sells piece of both non-life and life insurance penetration to achieve referral and fee based income thereby achieving more profitability for bank., Nominated for the “Merlion Magic – Singapore” contest as being in the list of Top 6 SM, across India, Average Monthly Disbursement of 5 cr. with number of 30 plus cases per month, Average FYP Collected is 3 – 3.5 lacs per month
  • Barclays Bank PLC, Manager – Recovery, 04/2009, 04/28/10, Started Recovery Setup in East for the unsecured portfolio of the bank which includes Business Loan, Personal Loan & Credit Cards by identifying potential and well managed recovery agencies and empanelled them for Barclays Bank. Monitoring daily collection activities and ensuring the compliant agency operation as per the guidelines derived from RBI and followed by the bank. Ensuring proper control on Payments, day to day collection & customer issues, MIS, Cash deposition and training for collectors & other agency personnel., Nominated and Selected for “WHERE EAGLES DARE – Challenge 2009 “trip to Dubai for outstanding performance across all the regions for the 3rd Quarter of the Financial Year 09-10
  • Kotak Mahindra Bank Ltd, Sales Manager, 12/06/06, 07/08, Leading a team of Seven Direct Marketing Associates & handling operations at Kolkata CSG (Consumer Services Group) & achieving target in terms of volume, IRR, fee based income, etc for the branch. Handling a quality portfolio of SENP, SEP and Salaried segment, yield control and disbursing highest volume in the branch. Ensuring of non-life and life insurance penetration as cross selling to achieve additional fee based income., Recognized as “Business Loan ka Badshah” for consistent performance in terms of number & revenue and being in the Top 3 pan India in the defined segment, For delivering & achieving outstanding business in the Location, I’ve been promoted twice in the same business
  • Standard Chartered, Senior Officer – Sales, 10/04, 12/06, Handling the Central DST of Personal Loans & managing a sales team comprising of 100 FOS. Expanding & driving growth of small ticket / big ticket cases. Elevating FOS productivity and optimizing the Cost of Acquisition to ensure higher profits to manage cost well. Controlling the branch profitability entailing Fee Based Income Generation, Delinquency Management and Ticket Size Growth. Third Party product selling such as insurance and heath insurance., Recognized as the “Best Resources” and promoted to team leader with the supervisory responsibility of handling DST, Telecalling Unit & Referral Channel Partners
  • Camlin Pharmaceuticals Limited, Medical Representative, 2002, 10/04, Handling of direct sales business in assigned territory. Building close co-ordination & follow up with the existing Doctors. Supervising 4 four Stock Points Burdwan & Birbhum which comprising over 150 Retail Shops in the market. Increasing & developing higher contribution to the overall business. Ensuring increasing profitability with competitor activity monitoring and counter with immediate plans., Declared “Best Achiever” for selling highest unit of a certain Brand in my Region / Territory

Personal Information

  • Date of Birth: 05/10/79
  • Marital Status: Married

References

References would be provided on requirement.

Languages

English
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)

Timeline

Zonal Sales Manager

Bajaj Finance Ltd
04.2019 - Current

Area Sales Manager

Axis Bank Ltd
05.2013 - 03.2019

Sales Manager

HDFC Bank Ltd
09.2010 - 05.2013

Area Manager

Unicon
07.2010 - 09.2010

Manager - Sales & Recovery

Barclays Bank PLC
07.2008 - 04.2010

Sales Manager

Kotak Mahindra Bank Ltd
12.2006 - 07.2008

Senior Sales Officer - Sales

Standard Chartered Finance Limited
10.2004 - 11.2005

Medical Representative

Camlin Pharmaceuticals Limited
01.2002 - 07.2004

Graduated with English Literature -

Government College of Durgapur
SAMIR KUMAR DUTTA