Samit Sreenivasan
A seasoned professional with extensive experience in media and consultative selling, marketing cutting edge technology products/solutions & skilled in Team building, mentoring & management.
Bengaluru,KA
Summary
Versatile Senior Manager specializing in Sales & Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
21
21
years of professional experience
Work History
Senior Manager - Marketing and Proposition
OSB India Private Limited
09.2021 - Current
- Established strong relationships with stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Collaborated closely with peers from other departments to drive organizational success jointly, as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Mentored junior staff members for skill development and career progression within the organization.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Internal Communications Global Engagement Manager
IBM
04.2020 - 08.2021
- Built strong relationships with key stakeholders, facilitating smooth project execution and collaboration.
- Devised content strategy to effectively engage target audiences.
- Strategize, manage, and execute the yearly All-Hands Meeting calendar for the IBM WW Internal Communications leader. This also entails designing the agenda, content, liaison with speakers, creation of post-AHM blogs that cover the key highlights.
- Liaison with content contributors and work with the core team in setting up the weekly IBMer Newsletter, which is considered as a prime channel for CHQ communications to connect with IBMers around the globe.
- Chief editor of the WW IBMer communications campaign momentum page that includes all the latest stories, blogs, updates representing each campaign under IBM communications.
- Manage the weekly IBM comms editorial calendar and liaise with various BU/GEO Communication leaders to ensure the latest, relevant, and prevailing stories are published on the internal page.
- I manage workflow for requesting, creating, editing, publishing, and retiring the content.
- Provide deep dive analysis on weekly performance of IBM's internal communications stories, blogs, and important updates. This entails data around weekly interactions and engagement on key topics being shared by GEOs/BUs, etc.
Content Specialist - Data & AI
IBM
08.2018 - 03.2020
- Edited and proofread materials to maintain high standards of accuracy, clarity, and readability.
- Enhanced content quality by conducting thorough research and fact-checking.
- Developed engaging copy for various platforms, resulting in increased audience engagement and retention.
- Conducted regular audits of web pages and updated outdated or irrelevant information promptly.
- Analyzed content performance metrics, identifying areas for improvement and adjusting strategies accordingly.
- Pitched creative ideas for multimedia projects such as videos, podcasts, or infographics that enhanced overall storytelling capabilities.
- Implemented search engine optimization techniques for improved website traffic and search rankings.
- Managed editorial calendar, ensuring timely publication of relevant, high-quality content pieces.
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
Program Manager - Hybrid Cloud
IBM
12.2016 - 07.2018
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Communications' focal responsibilities include managing the Campaign launch and key dates calendar to assist in digital production planning and promote awareness across the Hybrid Cloud campaign discipline. Monthly Continuous Performance Planning (CPP) calls are also a focal responsibility, which involves scheduling, handling logistics, preparing presentation materials, and distributing minutes/recordings, etc.
Campaign Specialist - Analytics
IBM
04.2011 - 11.2016
- Be a key product marketing content interface between product marketing and Demand Program team for IBM Performance Management Product Portfolio (that includes IBM Cognos, IBM Clarity FSR, IBM Openpages, IBM Algorithmics, IBM Varicent, IBM Star Analytics, etc.)
- In-depth involvement in Strategy and Analysis reporting for Worldwide Demand Generation Programs. Support and interface with various product marketing teams in keeping.
Manager - Sales, Marketing and Alliances
Citagus Software
07.2009 - 03.2011
- Spearheaded the pre-sales, marketing, and sales efforts for CampusMetalink – Product division for Citagus Software Pvt Ltd.
- Target the market with focused marketing activities like web campaign, targeted mailer campaign to institutes, colleges, and universities, and educate them about CML solutions and how the product can meet complex needs of clients and get them the right value proposition.
- Provided regular updates to senior management on overall department performance, including progress towards established targets and objectives.
- Conducted detailed market research to identify new business opportunities and emerging trends, enabling timely adjustments to sales strategies.
- Leveraged advanced CRM tools for tracking client information, facilitating better decision-making regarding sales strategies and resource allocation.
- Optimized pricing structures based on extensive competitor analysis, ensuring competitive positioning while maximizing profit margins.
Senior Manager - Corporate Sales
Naukri.com
08.2003 - 08.2008
- Initiated and developed new, untapped markets in South Bangalore. Also, evangelized various corporates about the different job recruitment solutions provided by the company.
- Managed a 5-member team consisting of two Assistant Managers, two Sr. Executives, and one Executive and oversaw the training, development, and mentoring of Team Members.
- Have successfully generated steady revenue from the assigned areas like Cunningham Road, Vasanthnagar, JP Nagar, and Bannergatta Road in Bangalore territory.
- Initiated new market development strategies and created awareness about e-recruitment in the companies situated in the assigned areas • Handled Key Accounts like DELL Computers, IBM, Accenture, Oracle India, CGI, LSI Technologies, EMC Data Storage Systems (India) Pvt Ltd., Kyocera Wireless (India) Pvt Ltd, Manhattan Associates, Delmia Solutions, Cranes Software, Exilant Consulting, Relq Software Pvt Ltd (Now a part of EDS), Citagus Software Pvt Ltd, NIIT Technologies, e4e Group (Formerly known as Vinciti Networks), myITgroup and various other prominent search firms based in Bangalore.
Education
Certification Program - Digital Strategy & Transformation
Indian Institute of Management
Kozhikode 04.2001 -
Skills
Sales and Negotiation skills
Corporate strategy & planning
Talent Development
Client handling and customer service
Customer Relationship Management
Excellent Communication
Problem solving and analytical thinking
Team Leadership and Management
Business Development
Employee Coaching and Mentoring
Adaptability and flexibility
Digital Marketing (SEO, Social media)
Timeline
Senior Manager - Marketing and Proposition
OSB India Private Limited
09.2021 - Current
Internal Communications Global Engagement Manager
IBM
04.2020 - 08.2021
Content Specialist - Data & AI
IBM
08.2018 - 03.2020
Program Manager - Hybrid Cloud
IBM
12.2016 - 07.2018
Campaign Specialist - Analytics
IBM
04.2011 - 11.2016
Manager - Sales, Marketing and Alliances
Citagus Software
07.2009 - 03.2011
Senior Manager - Corporate Sales
Naukri.com
08.2003 - 08.2008
Certification Program - Digital Strategy & Transformation
Indian Institute of Management
04.2001 -